Is it getting harder and harder to find free time in your schedule? Are you discovering that it’s more and more difficult to set aside the hours to publish your weekly blog post? If so, then getting help from a website content writer can make a huge difference.
Writing Is Always Work
There’s no way around it: writing is hard work. Even Game of Thrones’ prolific author George R.R. Martin once said, “some writers, I am told, enjoy writing. Not me. I enjoy having written.”
If George R.R. Martin still struggles to sit down and face the blank page, having made millions of words (and dollars) in his career, then what hope is there for the rest of us? The reality is that whether you’re writing a blog or an entire fantasy world, the material never just happens on its own.
Writing Takes Time
Sometimes, blog posts can be a joy to write. Sometimes inspiration strikes, and you can create something amazing in half the time it usually takes you.
More often, though, writing takes a high degree of focus and planning. Above all, it takes time. Even when everything is going well, a quality blog post requires a certain degree of preparation and research. The writing itself might take several hours, followed by rewriting and any editing that needs to take place before it gets published.
In short: writing never happens by itself, and it (almost) never happens quickly.
This doesn’t mean that your blog is destined for failure simply because you don’t have the time in your schedule. After all, publishing a blog post doesn’t require you to type every single word yourself. When you find yourself strapped for time or inspiration, you can make sure your blog stays on target by bringing on a website content writer.
Benefits of Blogging
There are reasons not to let your blog fall behind.
Google’s algorithms are programmed to prefer more recent (or “fresh”) content. The older your posts get, the less interested Google will be, and the fewer people will see your website.
Your Blog Brings You Traffic
Google is critically important, as it accounts for 94% of all organic traffic that takes place on the web.
It’s impossible to overstate the value of organic traffic. When these visitors come to your site, they are not there by accident, or because they clicked on an ad that they weren’t really interested in. Organic traffic comes to your site because there is active interest in finding out more about you.
Your Blog Gets You Better Conversion Rates
When these visitors come to your site, they are typically already thinking about what you are selling. At the very least, they are there because they have asked Google for potential solutions to a problem, and your site seems to be a good answer for them. These are exactly the sort of visitors that go on to become customers.
In a 2017 HubSpot study, 69% of marketers said that converting leads was their top priority. The next year, in 2018, another HubSpot survey revealed that only 18% of marketers felt that outbound practices (like mailings and ads) were providing the highest quality leads.
Inbound practices (like blogs and search engine optimization) are far more effective than advertising. The highest quality leads come from people who are already looking for you. You just need to help them find you.
Your Blog Connects You to Core Customers
In 2017, the Content Marketing Institute found that content marketing gets three times more leads than paid search advertising. Your best customers come to your blog because of the content.
If you are a business owner, it is an enormous asset to have your blog active and current. Why, then, do so many businesses ignore their blogs, and let scores of potential sales simply disappear?
Challenges of Blogging
The reason so many businesses struggle is that blogging regularly is a long-term process. It’s a challenge, and it usually takes a few weeks to show the best results. In this way, blogging is a bit like going to the gym, learning a language, or any habit that requires time and dedication.
Why Your Employees Shouldn’t Necessarily Write Your Blog
Writing a blog is time-consuming. For an average worker, it often takes three to four hours to produce 1000 quality words. Given that the ideal blog post is about 1900 words long, this means that an employee on your payroll could easily spend a full workday generating a decent post.
This might be necessary in a pinch, but is it the ideal long-term solution?
Writing a Blog Becomes Increasingly More Difficult
In addition to the time spent at the outset, it’s also true that after a few weeks, it can become harder to think of new and relevant posts.
You can’t afford to publish a blog that won’t resonate. If it doesn’t have some sort of content that will be relevant to your audience, then it’s a waste of time. But what happens once you run out of ideas?
How a Website Content Writer Can Help
Professional bloggers build entire careers and reputations by the material they write. When you hire them, you get specialists who produce posts on a daily basis. Writing quality posts is not something that is an afterthought for them; it’s the primary focus of their job.
A website content writer wants to make sure you’re happy with your blog, and in order to do that, they can discover an inexhaustible supply of topics and material. In addition, you get something that not every office employee has: SEO experience.
Content Writers Know SEO
If your blog isn’t taking SEO into account, then you are missing one of the most vital elements that blogging can bring. Search Engine Optimization allows your site to strengthen its ranking on Google’s search results, and this is a crucial stepping stone to connecting with customers.
Your company may have people who know some SEO strategies, but it can make a huge difference to bring in someone who researches it for a living.
Content Writers Write Quickly
Professional bloggers also are used to writing thousands of words a day. While a typical office worker might need an entire day to create a full post, your average blogger should be able to create three of these in the same amount of time––with better writing, formatting, and SEO in the process.
The Benefits to You
Of course, the end result in hiring someone comes in what they can deliver for you. If you add a blogger, it should make your own day-to-day life better in some significant way. How will a website content writer help you?
If you’re the one creating all your company’s posts, it will certainly save you a bundle of time. While hiring a third party does come at a cost, how much is your time worth to you?
Very often, the hours that business owners save are far more valuable than the money they spend on content.
In addition to time, there’s the question of effectiveness. Can you afford to write a post a week, or have someone on your payroll do it, when a professional blogger would do a better job?
Proper SEO can yield increased traffic of 434%––far more than most forms of advertising. A blog that doesn’t use the best SEO research and strategies simply won’t see anything close to the best traffic numbers.
Only Write the Posts You Want to Write
When it comes to creating a high volume of quality content, there’s simply no substitute for having a professional writer working with you. The key idea here, of course, is that the blogger is working with you. It is still your blog. Using a writer doesn’t mean that you have to turn over all the control.
Many business owners want to write posts sometimes. They use bloggers to round out their material. This will make sure that their blogs don’t fall behind schedule, as well as keep their SEO competitive and up to date.
While the bloggers generate weekly posts, this leaves owners free to write the posts they actually want to write. Whether it’s a particular industry topic or an update about the business, the option is always there to keep writing––you just don’t have to churn out something when you don’t have time or inspiration on your side.
Level Up Your Blog With SteadyContent
When you work with SteadyContent, you get all the advantages of a website content writer, and so much more.
The company uses a team model––SEO experts, writers, and editors––to make sure each individual post passes the highest quality standards. Every piece of content is designed for maximum effectiveness, and to connect with your customer base.
After we create your content, we make it even easier for you. We have a special plugin for WordPress articles that streamlines the publication process. If you don’t use a WordPress blog, we can deliver the content directly to you, ready for easy uploading.
To sweeten the deal, our special trial offer allows you to try out our service risk-free. Get in touch with us today to see the difference we can make for you. Take back your time––and build a better blog––with SteadyContent.