So, it looks you might need a content writer…
…or at least, that’s what you’re trying to decide.
You started your blog with the best intentions. You’d write weekly posts, where you could share your ample expertise with the world, and bring potential customers to your site in the process.
In reality, it doesn’t always work that way. Running a business is tough. You’re constantly on-call, responsible for what goes on anywhere in your company. Somewhere along the line, maintaining a blog drops on the priority list from “always” to “sometimes” to “do we still have one of those?”
There are a lot of reasons this happens.
You’re Swamped
This is the big one. There’s only so much time in the day, and writing can be a very time-consuming process, particularly if it’s not your personal favorite thing to do.
And even if it is something you enjoy… is this really where your time is best used right this minute? There are so many pressing problems that specifically need your attention: developing your long-term company strategy, managing personnel, and trying to take a few moments between meetings to keep it all straight.
In short, if something can be delegated or outsourced, maybe it should be. And maintaining a steady stream of content is a constant drain on someone’s time (unless, of course, you hire someone else to do it for you.)
You Didn’t Get into This Business to Write Tons of Articles
If you did, you’d already be a content writer yourself.
But if you need a content writer to help boost your company’s online presence, you’re probably on a different path.
Maybe you got into your business because you like the thrill of keeping a tightly-run ship. Maybe you mean to make a fortune. Maybe you intend to change the world for the better. Or maybe you’re even doing all three.
But ask yourself: do you want to be personally responsible for writing weekly blog posts in two, three, or five years? If the answer is no, then maybe it’s time to find someone who would answer “yes.”
SteadyContent has been producing optimized content since 2010, working tirelessly to produce quality and high volumes to meet your SEO needs.
You Know You Should Keep Up the Blog, But It Always Gets Pushed Back
If you’ve researched this topic, you know there are immense benefits to producing blog content. Having a blog will give your website an average of 434% more pages indexed in Google.
And if that blog is thorough, current, and search-engine-optimized, that number will be even better.
But because of the constant upkeep, many blogs get relegated to the bottom of the task list, staying for weeks or months on the “to-do” list rather than the “done.”
So if your blog is lagging behind, stalled with a few inconsistent entries… well, you probably also know that that’s not where you want to be. And it’s costing you customers and money.
You need a content writer.
6 Ways SteadyContent Makes Your Life Easier
At SteadyContent, a team of well over 500 professional English-speaking writers take your guidelines and turn them into reliable, high-quality content. The amount of instruction you want to give is largely up to you. You can suggest individual topics, or simply list a few general areas you want to focus on.
We research hundreds of potential SEO options for the keywords that will yield the best results on Google or other search engines. Then, after narrowing it down to the top selections, we turn it over to the writers, who generate full, complete articles, ready to post.
And what does all this mean for you?
#1: It Lets You Focus On What You’re Good At
Don’t expend your energy on something that’s taking time and effort that can be put elsewhere!
We have a great deal of admiration for the “do-it-yourself” types, always trying to push themselves to be self-sufficient. But one of the mistakes that can sometimes come with that approach: forgetting the learning curve.
If you want to drive traffic toward your site, you need not only articles, but the right articles, with the right set of keywords. Doing all that research takes time, but without it, you could be writing articles that no one will read, simply because it’s not the content that Google is looking for.
#2: It Lets You Focus On What You Love
If your mind and heart are on other parts of your business, it seems like those are the areas you should be focusing on. Letting someone else take care of content creation is not only a good way to revitalize a blog page; it’s also a way to cut distractions and refocus on where you need all your attention.
#3: It Lets You Focus On Your True Role
Let’s face it: most of us fill multiple roles at work. And that’s a good thing.
But although it can sometimes be necessary and even fun to take on a new task that wasn’t originally in the job description… the day-in, day-out responsibility of managing regular content isn’t a one-and-done situation.
Creating a blog is a long game, and even though you can see benefits right away, the real rewards come over time. SteadyContent makes all this very simple. When you add content, it costs you once. The posts load regularly, but the added traffic lasts for years.
For this long-haul operation, you need a content writer. Let someone else handle all that, and let yourself focus on your true role in the company.
#4: It Keeps Your Blog Current
The internet is fiercely competitive, and this is not going to change any time soon. No matter how good yesterday’s content was, it’s a good idea to have something new coming down the pipe.
A package from SteadyContent makes sure that you have new SEO articles routinely alerting Google to your presence.
This regular release schedule keeps your site in front of new customers. Rather than posting a lot of material all at once and then forgetting about it for weeks or months, this ensures that anyone who is searching for recent material will always have a pathway to your site.
In addition, if you have someone external generating content for your blog, you can be sure it won’t be subject to the ebb and flow of your own particular industry. It will be there on time, because that’s the role of the content writer.
#5: It Keeps You in Control
Even though someone else is doing all the research, compiling keywords, optimizing it for Google, and writing the article, you still have the ultimate say in what goes on your site.
When you buy a package with SteadyContent, you will receive a freshly minted product every week. The article will be sent to you at a regular time, and you can approve it with one-click via smartphone or a computer.
Everything comes in at a timely fashion, and you have a chance to review it to make sure it meets with your expectations. The whole process is designed to take worry out of the equation.
#6: It Builds Your Content Catalogue
The great thing about having a blog is that after a few months of regular, targeted posts, your blog takes on a new characteristic. It becomes much more than a series of loosely connected ideas. It becomes a content catalogue.
But what’s a catalogue? And what does it do for you?
To answer this, simply look at the question from the point of view of a new customer. Someone who has googled a problem, and followed the SEO trail to your website. This customer sees that you have a post that answers their exact question… off to a good start. But wait: there’s more. A lot more.
Now they’re flipping through your posts, one after the other. Picking up ideas, and spending time on your site. Exactly where you want them to be as they decide where to put their trust and their business.
The difference between a blog with a few posts and a catalogue of well-researched, interconnected posts is simple: interest and credibility.
If new customers see just a few posts, they might not see enough that interests them, and wander off to a competitor’s site. Even if the SEO got them there in the first place, there wasn’t enough content to maintain their interest.
Furthermore, the customer will wonder if the business owners actually know what they’re doing if there are only three hastily typed up articles from five years ago.
When you have a fully-stocked catalogue, you completely change the image and feel of your entire site. That’s what SteadyContent brings to the table, with a team that produces over 5 million words of high-quality content every single month.
And with over 550 writers and 150 editors, there’s always someone at SteadyContent available to write that personalized piece your site needs.
Need a Content Writer? Choose SteadyContent
So remove the hassle entirely. You might need a content writer, but that doesn’t mean you need to BE a content writer yourself. Give yourself permission to focus on what you do best, and SteadyContent will take care of the rest.
