As a content writer, your main goal is to improve the search engine rankings of your website and attract more visitors. If you own an online store, getting people to visit your website who have buyer intent will help to increase your profits. The SEO methods you use should concentrate on drawing these people into your site.
If your aim is to increase your website visitor numbers, a strategy based on long tail keywords could be effective. If you would like your content to rank better, try updating and improving your best content pieces. And, if you want to see more sales, devise some new methods to get buyers to click the checkout button. Here are some ways to achieve these objectives and measure your success.
If you wish to increase your website traffic, you should determine the quantity of unique hits you receive on a monthly and weekly basis. If you notice more organic visitors — or people who find your website through search engines — then your SEO content strategy is working. This means that more people are clicking on your website link in the search results. Google Analytics is useful for keeping track of your website visitors.
Better Search Engine Rankings
Monitor where your articles appear in the search engine listings. Note which search phrases you are ranking well for, and which content needs an SEO revamp. Write fresh content and rewrite your existing content. Include links. Wait a while, then monitor your rankings once more. If your content appears in a better position than it did previously, your rankings have gone up. The Google Search Console is a good tool to keep tabs on your rankings.
Boosting the number of sales on your website might be the top priority of your SEO content strategy. It is difficult to gauge the direct impact of your strategy on your website sales figures. A good SEO content strategy will require time to make an impact. Nonetheless, there are many options on Google Analytics that allow you to attribute sales to particular pages.
An SEO content strategy might have other objectives too. It might be geared towards encouraging visitors to remain on your site for longer and consume more content. The amount of time spent on your site is the factor you require in that situation. Maybe you would like people to return to your site. If so, note the number of repeat visitors. Another type of an SEO content strategy is to ensure that people locate the details they want on your site, so they do not have to telephone your company office anymore. For such a strategy, you should check the quantity of telephone calls you receive — both prior to and following the implementation of your strategy.
The way you gauge the effectiveness of your SEO content strategy mainly depends on the aims of your strategy. Identify your aims, locate the necessary metrics, decide on a period for testing, then calculate whether your strategy was successful. Have fun!