Your business may have a great ghost writer or content writer but to ensure that content is actually working for you, there are several technical factors to consider. And you may have to rethink your overall strategy if persuading your current customers to share your content is less important than relying on new searches for customers to find your website.
It’s Not Just About Keywords
Making sure that you are using the right keywords is important when it comes to effective content writing. Yes, you should focus on creating easy to read and useful content, but don’t overlook the importance of researching and using the keywords that will bring you the best results. The traffic generated by the search engine results can be extremely important, and if you aren’t harnessing that power, you could potentially be missing out on a lot of traffic.
Why Are Spiders Important?
You may not like spiders, but when it comes to seeing your company name at the top of the search engine results and attracting customers to your website they can be your best friends. Web pages are added to the indexes of the major search engines by using crawler bots, which are sometimes known as spiders.
If you think of the process as a huge room full of words, each one with a location on a web page – you not only need your words to be in that room, but you need them clearly labeled. In short, these spiders ensure that your WordPress blogs and web pages can all be found. it’s also important to make sure your links are intact, as the spider follows the hyperlinks provided to it.
You Can Ensure Your Web Pages are Crawlable by The Following Methods:
The page that you feel most important to any visitor to your website should be accessible in three clicks or less from your homepage. This concept is known as click depth and the reasoning behind it is clear -you don’t want your visitors to have to click on pages or links more than three times to get to where they need to be.
If you leave out a meta title, it can adversely affect the number of visitors to your site, as the tags, descriptions and meta titles are some of the first pieces of information people will notice when the search results pages appear.
All hyperlinks will be followed by the spiders, meaning that you need to regularly check your links and makes sure they aren’t broken.
You may receive less traffic, or the search engines can even ignore your website altogether if you have too many URLs on your sitemap. And whenever you add new content writing to your website, make sure that the XML file is updated.
You may not enjoy top rankings on the search engine results pages if you have a lot of pages that don’t index, orphaned pages and redirects. Remove all those pages that aren’t indexing or working properly.
Don’t give those spiders a reason to avoid your site – your company’s site can have a much higher placement if you follow the tips above and properly maintain your site.