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Leverage Media Writing to Position Your Company as a Leader

From apologies to celebrations and reports to reviews, businesses need to constantly communicate with their audience. Choose your words carefully, because one wrong step can backfire disastrously. Media writing calls for a higher level of skill than many other forms of writing. But when it’s done right, your company will reap serious rewards.

However, not every business has the budget to hire a full-time PR team. Even those that do may struggle to mold their message for maximum impact. Bringing in a team of expert writers ensures that you always have the right words for every situation. You’ll be able to react quickly to developing situations and communicate the right message to ensure positive reception from your clients and investors.

Leverage Media Writing to Position Your Company as a Leader

What Does Media Writing Mean?

Strictly speaking, media writing refers to writing destined for a mass-media audience. Businesses broadcast these pieces out to everyone because they are typically of interest to anyone who may visit the site. Unlike a blog that might cover niche topics, media pieces tend to be broader and take on a more serious tone.

Experts identify two primary branches of media: Journalism and Public Relations. If you glossed over journalism because you’re not a news outlet, pump the brakes. Every business could use a good reporter. Being able to write about major events that could affect your business shows awareness of your surroundings and can reassure investors and customers alike.

Types of Journalistic Writing

Journalism deals with real-world events, but how it approaches those events can vary wildly from one piece to the next. It all depends on the purpose of the writing and the situation at hand. Journalism professors Scott A. Kuehn and Andrew Lingwall wrote the book on strategies for media writing. They break it down into four key categories that you can use to make your company stand out:

Fact-Based Stories

Stories that cover the facts are mostly used to explain a situation that has recently developed. When might your company need to write one of these? Imagine you operate a small chain of restaurants. Naturally, you’d want to explain to your clients how emergency regulations have impacted your business. Explain the facts.


Analyses go beyond the facts and enter into the “why” of what happened. They may include recommendations for future action. An analysis also typically takes a look at the bigger picture to see how other companies in the same industry have been affected. You may even write about your own business to explain how sales have evolved or why you are changing a policy.

Judgment Pieces

Judgment pieces are also called opinion pieces or columns. Many companies stay away from writing opinion pieces because they don’t want to offend anyone ever. However, the times are changing. Consumers want to see brands take a stand for something. Coming out for or against a particular cause or social issue can highlight your brand’s values and increase brand loyalty.

Calls to Action

If there’s something you need people to do, a good call to action might be just what you need. In a call to action piece, you detail a problem and present a solution. Much of the article has to motivate the reader to take a particular action.

Whether that’s as simple as visiting your store for a once-in-a-lifetime sale or as serious as writing a congressman, you’ll want to finish strong and leave the reader feeling like they need to get out of their seat and take action.

Media Writing and Public Relations

We mentioned that journalism is only one part of the media arena. The other half concerns public relations, or PR. Although there is some overlap with journalism, as PR has to take facts and render judgments, the main difference is that every piece will cover an internal issue. If journalism examines the world outside the business, PR connects the inner workings of your company with that outside world.

These documents need to be extremely well done. Furthermore, they need to be published in a timely manner. Dragging your feet could be seen as a lack of concern or disinterest in an obvious issue. Poorly crafted PR can deal a fatal blow to your business. You shouldn’t settle for less than the best. What do great PR writers do to make sure their work excels?

Consider the Audience

PR messages need to target specific people. If your company made a mistake that affected its users, the message goes out to them. If you’re letting people know about a relocation, you clearly want to direct that message to members of the community where you operated and where you intend to move to. Even if other people might read the text, it should be clear who it is meant for.

When the audience is clear, the text is more impactful. Readers feel heard and your business stands out as a responsible company. Vague press releases, on the other hand, can have the exact opposite effect: your enterprise comes off as cold and uncaring.

Understand the Situation

Even though public relations will always try to present the situation in the best possible light for the company, it’s important to acknowledge the facts and admit fault when applicable. Nobody likes a business that passes the buck. However, when your company has been falsely accused or slandered, the truth becomes even more important.

When your PR team presents the facts objectively and explains how your business responded to the situation, people will be more likely to understand your side of the story.

Craft the Right Message

Describing the situation correctly in a way your audience will appreciate isn’t the end. Ultimately, what is the message you want to send? Are you promising to change to prevent a problem from happening again? Do you want to get readers excited about a new product or service? Are you trying to justify changes that some people might not like at first?

The “right message” tells the reader how they will benefit. Always think about your customers and how your actions will help them.

Why Do Businesses Need Media Writers?

Clearly, there are plenty of situations where your business could benefit from having a media writer on call. Even if your company never makes a mistake, you’ll still want to show your interest in the world around you. You’ll need to communicate positive developments as well as setbacks. Nevertheless, you might not be able to justify a full-time writer for PR or corporate journalism.

Outsourcing your entire PR department is an option, but this often means you’ll be paying for more than you need. So, what’s the solution?

How Can You Produce Quality Writing for Your Company?

What if, instead of constructing your own PR department or hiring a PR firm, you had writers ready to help you whenever you needed a piece? A current event drops and you need an article now. A tragedy occurred at one of your businesses and you need a solemn acknowledgment. You’re about to announce your IPO and want to celebrate and drum up investors.

If you had writers on call, you could have those pieces crafted in no time, with the quality you’d expect of an expert media writer. At SteadyContent, that’s exactly what we provide. We have a team of writing experts who come from a variety of backgrounds, including journalism and PR. If you need something written, we’ll get it done. Contact SteadyContent and tell us what you need.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.