fbpx
Kickstart That Blog! Hire a Website Content Writer

Kickstart That Blog! Hire a Website Content Writer

Do you write a blog, or manage one for your company? If so, you know that your blog’s performance is critical. You also know that in this day and age, you are up against some sophisticated competition. If you truly want to stand out, you may need a professional website content writer.

Unfortunately, not everyone takes their company blog seriously. That’s an enormous missed opportunity, both in terms of revenue and long-term customer growth. The upside of a great blog far outweighs the cost of putting it together in the first place.

However, it needs to be done properly. Simply posting articles from time to time won’t be nearly as effective as regular, targeted material.

This is why an experienced website content writer is a game-changer.

Why Most Company Blogs Fail

In many cases, company blogs are written and managed by employees who may not have any experience in web marketing. There’s nothing inherently wrong with this, but it takes time to build a successful blog, and if it’s treated like an afterthought, then it won’t actually accomplish what it needs to accomplish.

In the case of a professional blog, you want to make sure that it always checks three boxes.

The Blog Needs to Generate Web Traffic

Your blog is a crucial method of drawing new visitors to your site. With proper search engine optimization, you can increase this traffic by as much as 434%. Each new visitor is a unique opportunity to grow your sales and business.

The Blog Needs to Engage Customers

In 2020, “customer experience” will be the buzzword when it comes to business websites. Failure to provide a positive and engaging customer experience can be very damaging to a site, especially in the case of readability on mobile devices: 50% of customers have admitted that they have stopped visiting a badly designed mobile business site even if they like the business itself.

The Blog Needs to Drive Sales

Only about 22% of businesses are happy with their conversion rates––a little more than one in five. Of course, you want to be in that top fifth that are seeing good results.

All the technical jargon and business lingo essentially boils down to these three things. Get people in the door, get them interested, and make your sale.

How can a website content writer can help you accomplish these things?

What Can a Website Content Writer Bring to Your Blog?

You may not be aware of all the ways that a blog can go wrong, but a professional blogger will be able to spot the major issues, and adapt, creating a blog that is geared to maximum success.

Understanding the Unique Demands of Web Content

Of all the skills that a content writer brings to the table, this one may be the most important. Why is that the case? The reason is that web content is different from other forms of reading material. As a result, the expectations of web readership are also unique.

Web Content Should Be Easy to Skim

When most people sit down to read a book or a magazine article, they assume they will spend a certain chunk of time reading it.

In the case of blog posts, they are often skimming the material––looking for one or two relevant pieces of information quickly. In recent years, this “skimming” type of engagement is happening less and less on computer screens, and more on mobile devices instead.

All this has led to an increased emphasis on simplicity and accessibility. Blog posts need to be easy to skim, and formatted to work on a mobile phone (that is to say, easy to read and quick to load.) A good web writer is able to format posts without sacrificing the quality of the content, but not everyone is used to writing in this fashion.

The Risks of Poor Mobile Formatting

Because accessibility is becoming the norm, many searchers won’t waste their time with a site that isn’t properly set up. When there are hundreds of other options on the web, why spend extra minutes struggling with a site that loads slowly, or is it difficult to read?

57% of web shoppers won’t recommend a business that has a badly designed mobile site. And many of them will “bounce” and leave a site that isn’t working efficiently for them.

An experienced blogger will be able to make sure that your material is formatted not just for readers, but for web readers.

Understanding SEO

You have almost certainly heard of the phrase “search engine optimization,” which involves making content that can be archived by Google and other search engines.

When the proper techniques and keywords show up on your website, you wind up listing higher on Google’s rankings. That leads to more traffic from visitors who are looking for your page, but may not know it yet.

What keywords should you use? The answer to that question is constantly changing, sometimes several times over the course of a year. Whatever happens, a professional blogger or SEO researcher will be able to find the right keywords for your business.

An Ability to Deliver Posts on Schedule

In addition to finding the correct keywords to use, a professional blogger will also produce posts regularly.

This is enormously important, although not many people realize it. When Google archives websites, it includes a “freshness rating” that reflect how recently new posts have appeared on that site. This rating is designed to deliver searchers the most up-to-date information, but it also means that sites with recent posts will have a serious advantage over sites that have fallen behind.

Keeping up with the demand for quality and consistency can be an enormous challenge, especially if your company doesn’t have a department dedicated to making online content.

Working with a website content writer will give you that extra reliability to keep your “freshness rating” at an all-time high.

An Ability to Speak to Different Audiences

We already mentioned customer experience becoming increasingly important when it comes to things like accessibility and mobile formatting. There’s another advantage that a content writer will bring, though, and that’s the ability to reach different niche audiences.

Why Different Audiences Matter

Not every post is written for the same subset of customers. Your business website will have its own unique set of visitors, with their own expectations about the tone and style of the content that you’re making for them. Customers seeking fashion or clothing advice are probably looking for something lighter and more conversational than a medical or legal article.

The ability to connect with different readerships matters. Your visitors might arrive at your site because Google redirected them there, but it’s up to you to keep them engaged and sell them on your product. Failing to make an impression will get you traffic, but no appreciable increase in the bottom line.

Respect for the Reader

Web bloggers know that it’s important to treat these visitors with respect. They’re coming to a blog in order to get information, which means that it’s important for the site to deliver that information.

Failure to do that can backfire. For instance, if you have a title that doesn’t have anything to do with your article, the readers are going to be rightfully annoyed. On the other hand, if you answer their questions and provide free value upfront, then you have earned a little bit of trust and respect in return. You’ve established a better relationship that is more likely to lead to a sale.

Better Content Means Better Conversion Rates

According to a 2018 Status Labs study, 90% of customers haven’t made up their minds about a purchase before they conduct their search. If they come to your website, they are probably still in the “decision” phase of their shopping process.

Consider: when customers research a product, are they more likely to buy from a site that gives them poor writing, a lot of keywords, and content aimed only at SEO instead of people?

Of course not––they are they far more likely to buy from a site that gives them valuable information. It’s up to you to provide that value first, and a professional blogger knows how to do that.

The Power of SteadyContent

If you want to get better results for your blog, you can hire one website content writer. If you want to get the best results, why not opt for working with an entire organization?

SteadyContent is a proven and successful content company that has been creating quality blog posts since 2010. We’ve created posts for hundreds of unique small businesses and organizations, across a wide spectrum of industries and markets. Our 550 writers produce millions of words of blog posts every month, guided by our SEO experts and staff of editors.

We operate with a team model, which means we can produce blog posts more quickly, and at the best levels of writing and web optimization. Each and every post goes through a 19-point checklist to make sure that it meets our high-quality standards. We make every effort to streamline the posting process for our clients in order to protect your most important asset: your time.

In order to make it easier to “try us out,” we are offering a special risk-free trial package for new customers. So get in touch with us today and see the difference that SteadyContent can make for you!

Leave a Reply

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.