Did you know that the average human attention span is eight seconds?
That’s less than the attention span of a goldfish.
Internet users are bombarded with content, from emails to cat videos, social media posts and text messages.
That means you have to get your message out the first time, because if you don’t, your reader is on to the next piece of interesting content and may never return.
Understanding how to package your message is the first step in creating blog content that sells.
Make it Personal
No matter how much you want to convince your reader that your product, service or idea is the best there is, you are not going to achieve that goal unless you make it personal to them.
They want to know how it is going to affect them, improve their life or otherwise be meaningful to them.
In order to do this, you have to target your reader in his pain point.
Is he worried about how to get his kids to school on time?
Use a solution as your introduction.
Is she worried about finding the right parts for her auto restoration project?
Tell her you have exactly what she needs.
Make it Visual
People are able to process images more quickly than words, so your content marketing strategy should involve vibrant pictures.
Slideshows are immensely popular with bloggers because the content focuses on pictures accompanied by only a few short paragraphs.
Selecting the right visuals is a skill that translates directly to knowing your reader.
What photos will spur them to action?
What will make them stop what they’re doing and pay attention?
Keep it Brief
Here is where your content strategy gets tricky.
The search engines love rich content.
Longer blog postings and in-depth articles are great for SEO purposes.
On the other hand, readers like short content that they can digest quickly.
This means shorter posts broken up by headers and images.
So what is a blogger to do?
The compromise is simple.
To appease the search engine optimization spiders, create a lot of short content.
This will encourage your readers to linger on your site longer, which is great for SEO, while at the same time giving them meaty content that doesn’t require too much of their time.
Creating the Best Blog Content
It can be hard to create dynamic blog posts every day.
There is simply too much information out there.
Packaging it all into a reader-friendly format can be a challenge.
This is why blog content outsourcing is so important.
You can hire skilled writers and content creators to write articles, submit blog posts and upload videos that entice your readers.
You can hire an SEO company to stay on top of your social media accounts, adding new content, responding to comments and sharing viral videos.
Spread the Word
It’s not enough for your readers to simply love your blog content, read it, and be on their way.
You want them to share it.
Keep this in mind when you are creating articles for your page.
A funny or catchy headline, an interesting photo or a compelling video is the foundation of any good shareable content.
If your reader loves it, his friends will likely love it too, or so the theory goes.
This is where good blog content outsourcing comes in handy.
You need someone who is skilled in writing good headlines.
Instead of “Elevator Buttons in Office Buildings are Dirty,” try “This Dirty Secret Leaves Millions of Office Workers Sick Each Year.
Now they have to click to find out.
And if the content is well written, they will share it with their social media followers.
Make it Appealing
When your reader accesses your website, they will make immediate judgements about your company’s credibility.
They will judge you based on how well your site is designed.
An easy to navigate site will also make it easier for them to access your content and remain there longer, enhancing your SEO ranking.
Use vivid images, a navigation bar, functioning links and short pieces of interesting content to capture and keep your reader’s attention.
When it comes to delivering the best in o
nline blog content, understanding your audience and giving them what they want is key.
Your content marketing strategy should outline exactly how to accomplish this.
Whether you are looking to enhance your SEO standing, start a blog content outsourcing program or simply get more clicks, the right content is key.
(1) National Center for Biotechnology Information, U.
National Library of Medicine, The Associated Press
(1) National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press