The voice evolution is in full swing and your content must tap into this current trend. From Siri by Apple to Amazon’s Alexa, voice-enabled services continues to soar in global popularity. In fact, it is one of the fastest growing markets within the SEO realm. Sadly, not many content writing companies have tapped into the virtual aide and voice-controlled innovation market.
As a content writer, however, can you imagine the convenience of searching for a keyword or phrase by simply using your voice? There are now voice-search apps available for those that use WordPress blogs as well. Here are some of the benefits associated with voice for SEO and online digital marketing purposes:
o With 35% of inquiries recording to voice, these technologies are soaring faster than other communications modes.
o Apps like Microsoft Cortana and Android’s Bixby are seeing high numbers in utilization across several industries.
o Voice-enabled search helps save time and offers faster access to the products, services, and answers you need.
o Virtual aides also retrieve and store information for machine-learning purposes. This means you do not have to start from scratch with any voice-search or inquiry for SEO purposes.
Growing Utilization Rates
While not all SEO firms and marketers are adopting and implementing virtual aides, numbers are expected to dramatically increase in 2018. In fact, industry experts believe utilization rates will increase –with more customers and companies purchasing virtual colleagues. Similarly, expect ghost writer contractors and firms to streamline and centralize content processes with these technologies. With this in mind, here are some essentials that all marketers must know.
Marketing and PR agencies can benefit from voice-search in the short and long-term.
With Google Home using Google information and Siri pulling Bing information — the move to full voice automation may be a reality very soon. Whether it’s storing customized shopping preferences or even managing CMS systems, voice-search can be seamlessly integrated with multiple platforms. Similarly, these technologies are already intertwined with smart appliances at home — so why not your local SEO agency or marketing office?
Results May Vary
Voice results may vary depending on which app you use. For example: asking which the best SEO agency in Houston is may churn out a range of results. With this in mind, voice-search marketing gives you the freedom of adding both long or short-tailed keywords. Based on the example above, suppose if you added: “which is the best HVAC SEO agency in Houston?” This would allow the app to primarily search for marketing companies that specialize in HVAC SEO solutions. This is one of the many benefits associated with voice-activated innovation and technology.
Marketers and content specialists can then save a certain amount of broad-band phrases. The latter can be used as templates for clients that may require general SEO content or marketing services. However, you can then add to any voice-search as desired — and this saves a lot of time across the board. With voice now becoming the norm as opposed to the exception, now is the right time to learn more about these burgeoning technologies. Simply consult with an SEO firm today and reap the benefits of voice for years to come.