Change is afoot in the online world if you are a content writer. Now that over fifty percent of Internet search traffic consists of mobile searches, advertisers have to employ content marketing and keyword research strategies that fulfill the requirements of multi-device and mobile users.
Mobile Devices Need Different Keywords
Mobile devices and desktops are considerably different. Search terms that users type in on desktops might bring up completely different results on phones or tablets. With more people using mobile devices than ever before, customizing keyword research to mobile standards is vital. Here’s how to optimize your keywords for mobile users:
Think About Questions: Lots of voice searches consist of questions. Consider the kinds of questions that people might ask in your industry, and use these as keywords. Such questions should include the language and terms that mobile users often type in.
Include Location: One phrase that mobile users who carry out voice searches invariably use is “close to me”. Google reports that over ninety percent of these people search for data relating to a location. Ensure that your location is mentioned in the keywords that will attract high search volumes.
Be Concise: Typically, people use shorter keywords on their mobiles, which are quicker to type. The same is also true of voice searches for people on the move. Including two or three keywords from your industry will appeal to people’s dependence on convenience, and offer a clear route to your content.
Find out More About Your Mobile Customers
While devising content for mobile users, it is crucial to get to know your audience. Frequently, these users are looking for convenient solutions, so gathering information about your target audience should inform you about the type of user experience and content to deliver. Effective mobile content advertising plans will incorporate these ideas, as you create mobile-focused content.
You can use tools such as Google’s Keyword Planner to locate a keyword list that your audience might be looking for. Finding keywords that are most suitable is a key part of developing content that works well on mobile.
Creating a Mobile Optimized Website
People who use mobile devices appreciate efficiency. Some good content advertising methods to optimize online platforms for mobile include:
Organized Content: The content you use should be categorized. The experience of your users will be improved, if you allocate content to specific places, instead of showing everything at once. Keep your website organized by using an intuitive design, with links to different locations and touch-friendly options for mobile users.
Website Layout: Screens are smaller on mobile devices. You need to ensure that your business is represented well within the confines of these viewing portals. Aspects of business location, brand name, opening hours and service descriptions ought to be visible.
Website Speed: Being able to access information with just a few clicks has altered how we see mobile devices. A reason why this traffic has grown in popularity is that our phones are constantly in our possession. In addition, mobile web pages often load quicker than web pages on desktops, because they are simpler and more compact. The web pages you use should be highly responsive to maintain your customers’ interest.