How To Write Your Blog Post - The Ultimate Guide | SteadyContent
You are currently viewing How To Write Your Blog Post – The Ultimate Guide

How To Write Your Blog Post – The Ultimate Guide

About 2 million blog post pieces are published every day.  You probably have heard how paramount blogging is the key to successful marketing. Without a blog, your search engine optimization (SEO) is going to tank, you won’t have anything to promote on social media, you won’t have any clout with your customers and leads, and you will have fewer pages to place those precious CTAs which produce inbound leads. Is there anything left to say?

Therefore, why do almost all marketers have a list of excuses for why they cannot blog on a consistent basis? Perhaps because, unless you are one of the very few folks who like to write, business blogging sort of sucks. You must find keywords, string them all together into sentences, and where do you even begin? Well, the time for excuses is now over. Let’s go over what comprises a fantastic blog post:

News Jacking Posts

With all of this blogging how-to, pretty much anyone should be able to blog so long as they know the topic they are writing on. Plus, since you are an authority in your industry, there is no longer any excuse to not sit down each day and create an amazing blog post.

Understand your audience

Before writing, it is important that have a good understanding of your core audience. What will your target audience be curious about? What will resonate with them? It’s the part where developing your buyer personas will come in handy. Think about what you know about your buyer personas and their interests when you are brainstorming subject for the blog post.

For example, if your readers comprise millennials who want to begin their start-up, you potentially do not offer them information on getting started up with social media, because most of them already know how to do that. However, provide millennials details on how to change their approach to social media from a personal, more casual tone to a more networking-focused, business-savvy approach. That tweak differentiates you from blogging on general topics to the subjects your audience wants to hear.

Begin with a working title and topic

Before even writing anything down, you must choose subject matter for the blog post. The subject may be general at first. For instance, if you are a plumber, you may think you want to create content on leaking faucets. Then you may come up with two different titles — different ways of approaching that subject matter to assist you in focusing on the writing. For instance, you may determine to narrow the subject to “Common Causes of Leaking Faucets,” or “Tools for Repairing Leaking Faucets.” Working titles are specific and are going to guide the post so you can begin to create content.

Write a captivating introduction

First, it’s important to grab the reader’s attention right out of the gate. If you lose your reader in the first couple of sentences of your introduction, they’ll stop reading before they have given the post a fair shot. It is possible to accomplish this in a variety of ways: tell a joke or story, be empathetic, or you might grip your reader with interesting statistics or facts.

Then, describe the purpose of your post and explain how it will address a problem your reader might be experiencing. It will provide your audience a reason to read further and offer them a connection to how it will help them improve their lives/work.

Organize the content

Blog posts sometimes might have an overwhelming quantity of information, for the writer and the reader. The secret includes organizing the information, so the audience isn’t intimidated by the amount or length of content. The organization may take several forms: lists, sections, tips, whatever is most appropriate.

Let us take a look at the post, “How to Use Instagram: An In-Depth Look at Instagram Strategies.” There’s a ton of content in this blog post; therefore, we broke it down into different parts using these headers: “How to Use Instagram for Business” and “How to Set Up your Instagram.” Then, those sections are separated further into sub-sections which to go into more details and additionally make all of the content simpler to sift through.

So you can accomplish this step, all you have to do is outline the post. This way, before you write, you will know what points you should write about, and the best order to do it.


The next action to take is to write the content. We could not forget about that.

Now, you have your outline; fill in the blanks. Use the outline to guide you and be certain to expand on all your points as necessary. Write on what you know, and if you need to, conduct extra research to collect more examples, information, and data that back up your points, and make sure you provide the proper attributions as you incorporate outside sources.

Proofread/edit the post

You are close to being done. The process of editing is a critical aspect of blogging that you should not overlook. Ask one of your grammar-conscious co-workers to proofread and edit the post.
When prepared to check the formatting, keep the below piece of advice in mind:

Be sure you select a relevant and visually appealing picture for the blog, because social platforms treat content that has photos more prominently, visuals are more responsible now than ever for the success of a company’s blog content on social media. In fact, it has been proven that text that has relevant photos receives 94 percent more views than text that does not contain relevant photos.

Visual Appearance

No one enjoys an unsightly post. And it isn’t just images that make a blog post visually attractive, it is the post’s organization and formatting.

In a visually appealing and properly formatted post, you see that sub-headers and headers break big blocks of text up, and these headers are consistent.

Screenshots always should have a defined, similar border so they do not look like they are floating in space. That style should remain consistent from one blog post to another.

The maintenance of that consistency will make the content appear more professional and will make it easier on the eyes.


Tags are public-facing, specific keywords which describe a post. Additionally, they permit the reader to look for more content within the same category on the blog. Avoid adding a long list of them to every post. Instead, place a little thought into your tagging strategy. Imagine them as “categories” or “topics,” and select 10 to 20 tags which represent all of the main subjects you need to cover on the blog. Then stick with those.

End with a CTA (call-to-action)

At the end of each post, there should be a call-to-action showing what action the audience should take next: download an eBook, subscribe to your blog, register for an event or webinar, read an associated article, etc. Usually, you think about the call-to-action being beneficial for a marketer. Your readers visit your post, they will click on the call-to-action, and ultimately you will generate a lead. However, your CTA also is a precious resource for the individual reading the content, use the call-to-actions to provide more content similar to the blog post they finished reading.

Optimize for on-page search engine optimization

After you end the writing process, return and optimize the post for SEO.

Do not obsess on how many keywords you should include. If there are chances to incorporate keywords you are targeting, and it will not impact reader experience, just do it. If it’s possible to make the URL more keyword-friendly and shorter, then go for it. However, do not stuff keywords or shoot for a random keyword density, because Google is smarter than that!

Here is a reminder of what you should be on the lookout for:

Meta Description

A Meta description is the description under the blog post’s page title on the search results pages of Google. Meta descriptions offer searchers a summary of the blog before they click it. Ideally, they’re between 150 to 160 characters and begin with a verb, like “Discover,” “Read,” or “Learn.” While they no longer factor into the search engine’s keyword ranking algorithm, Meta descriptions do offer searchers a snapshot into what they get by reading the blog and might assist in improving your search’s clickthrough rate.

Headers and Page Title

Most blogging software uses your blog title as the page title, which includes the most vital on-page search engine optimization aspect at your disposal. However, if you have followed our formula, you already should have a working title which naturally will include keywords/keyword phrases your audience is curious about. Do not over-complicate it by attempting to fit keywords where they do not belong. With that said, if there are opportunities to add in keywords you are targeting to your headers and post title, you should take them. Attempt to keep the headlines short, under 65 characters, ideally, so they don’t get truncated in the search engine results.

Anchor Text

These are the words which link to one other page, either on your website or on some other website. Carefully choose what keywords you have a desire to link to other web pages on your website because the search engines will take that into account as you are ranking your web page for specific keywords.

It also is critical that you consider what pages you link to. Think about linking to web pages you want to rank well for that specific keyword. You might wind up getting it ranked on the search engine’s first page of results rather than of Google’s second page.

Mobile Optimization

With all mobile devices accounting for almost two out of every three minutes spent on the internet, having a site which is responsive or made for mobile has become increasingly important. Besides ensuring that your website’s visitors, which include visitors to your blog, blog, have the best experience, optimizing for mobile will score your site some search engine optimization points.

Back in the year 2015, the search engine Google changed its algorithm that penalizes websites that are not mobile-optimized. In May 2016, the search engine launched their second version of their mobile-friendly algorithm update and created a sense of urgency for those who haven’t updated their sites.

Choose a catchy title

Finally, it is time to spice up your working title. Thankfully, we have a formula for creating catchy titles which will grab your reader’s attention. Here is what you should consider:

  • Begin with a working title.
  • When you edit the title, remember that it is important to keep the title clear and accurate.
  • Then, you can work on making the title sexy, whether it is through alliteration, strong language, or some other literary tactic.
  • If possible, optimize for search engine optimization by sneaking a few keywords (only if it is natural).
  • Last, check if it is possible to shorten it. No one enjoys an overwhelming, long title, and keep in mind, the search engines prefer 65 characters or fewer before it truncates it upon its SERPs (search engine results pages).

To hire a content writer to write your blog post check out SteadyContent.

This Post Has 4 Comments

  1. Terrie Borelli

    This is very interesting, You’re a very skilled blogger.

    Ι have joined your rss feed and look forward to seeking more of your great post.
    Also, I have shаred your website іn my social networкs!

  2. Antje Molinari

    This is so true. As soon as I started treating all of my blog posts just like a long form sales letter my rankings shot up.

  3. Carla Peterson

    I’m really impressed by this guide! It’s full of practical tips for writing blog posts that grab readers’ attention.

  4. Rene Nixon

    I love how this article breaks down the process of writing a blog post into simple steps. It’s super helpful for beginners like me who sometimes feel overwhelmed with where to start. Definitely going to use these tips for my next blog post!

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.