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How to Set Your Content Writer Up for Success

An excellent content writer is worth their weight in gold. They understand search engine optimization and how to create content that fits your key demographic. They have the ability to produce excellent content that isn’t generic but stands out and will remain highly desirable for years to come. There are all kinds of “writers” out there who will craft something for a few bucks, but when it comes to choosing the right content writer, you need to make sure to connect with someone who’s skilled and works well with you. Likewise, you need to make sure to treat them like a valuable part of your team.


Choosing the Right Content Writer

When it comes to choosing the right content writer, there are several specifics you need to keep in mind. Even if this is not your first time bringing in someone to write your content, you need to have this checklist on hand so you know you’re making the right hire. This way, you’ll have someone who can deliver results and who has the skill to work within your timeframe.

Experience Counts

Writing copy for websites is much different than writing anywhere else. This holds true not only for formatting but for the information you put into the copy (and how it is presented). When writing a long format journalistic piece or when crafting a short story, book, or other work of fiction, paragraphs represent changes of ideas within the chapter.

With copy, it’s a means of breaking up the content. Some blogs have gone so far as to breaking up content so every sentence is its own paragraph. Some might argue this is necessary. Others might argue it is overkill. There is no rule when it comes to this, but a skilled and experienced content writer will know the importance of formatting the text for the Internet and not for other publications.

Creating content for the Internet has changed in how the information is included. Now more than ever search engines rely on the quality of the written material. In previous years it required a writer to include a specific number of keywords where the text became bogged down with the inclusion of keywords instead of focusing on the quality of the text.

Keywords are still important, but an experienced content writer will know how to go about creating material and how to avoid pumping out blogs and other copy that no longer adheres to the rules of search engines.

Knowledge of the Subject

There are plenty of skilled content writers who are not able to write on all subjects. Someone who focuses on legal blogs may not have the insights to write on a medical post or posts about landscaping. No matter how knowledgeable a writer is on copywriting, they also need to demonstrate the ability to write on a given topic. Due to this, when looking to hire a new writer, it is important to look at their background and what kind of subjects they have written about.

Most content writers who have been around for some time have likely written something about just about every topic you can imagine. At the very least, ask to see some examples. Or request an example to be written. It is desirable to the writer to receive payment for these examples or to keep the examples short. When a company requests a writer to produce an article of several thousand words for free, this represents likely hundreds of dollars in lost revenue for the writer, and most will stay away (which means only those with limited experience will apply for the position).

Style Makes Fights

Even if you find someone with excellent experience and has knowledge on the subject, you need to connect with their style of writing. Most writers have very specific ways of creating content. It is no different than authors writing in certain ways. It makes it easy to identify the author just by reading the text. Many copywriters and content writers have his or her own style. This is desirable as it helps your content stick out. It isn’t bland or boring.

However, some styles may not work for you. After all, there are readers who love Hemingway, and there are readers who absolutely despise him. It’s not to say one reader is right or wrong, it’s just that the style isn’t always for everyone. Don’t try to force your content writer into a format or style of your liking. That will only serve to frustrate the writer. So go over the style of their writing and only hire someone you connect with.

Questions to Ask Your Content Writer

When hiring a content writer, there are a few questions you need to ask them prior to starting out on an assignment. When first starting off there will probably be more revisions. This is common as both sides feel each other out. A writer will not know exactly what you’re looking for until you’ve approved the content or you’ve asked for revisions with specific guidelines. So here are questions to ask a content writer prior to sending out the assignment.

Do You Need Anything?

Ask if the writer needs anything. This might be an example of what you’re looking for, a link to the product, or if they need help with some background of your company. You should never assume the writer knows something. Assumption leads to all kinds of problems. You might assume the writer has knowledge on your company background, so when they don’t include information on your company, it leads to revisions.

Nothing is more frustrating to a content writer than being forced to revise something they created for you because of poor instructions. Poor instructions are if you didn’t ask for something that you want, if you change the instructions, or if you assume they will write it in a certain way without actually telling them you want it written in a certain way.

The writer will probably freelance for you, which means additional revisions based on poor instructions is money out of their pocket. It represents time they would be spending on another paying job, and after even a few revisions for poor instructions, the writer will walk away, leaving you without someone creating content (which is a problem if you have time-sensitive material).

So always ask if they need anything and make sure to provide specific instructions for exactly what you’re looking for.

What Do You Charge?

If you’re hiring them on, don’t just assume the writer will work for what you’re intending on paying. Many creatives are underpaid, which can lead to inferior quality work. One prime example is with wedding photographers. Top wedding photographers charge thousands of dollars. Those who understand the importance of quality work and have the money will pay for it. There are those who assume anyone can do the work and, in turn, hire a cheap photographer. If you’ve ever seen the difference between cheap wedding photography and excellent wedding photography, you know there very much is a difference.

The same is true with writing. If a writer is making 15 cents a word on one job and then is offered three cents, there will be a shift in the work quality (if they take the work at all). It isn’t fair to expect the writer to put in the same level of work for a job that pays 1/5th the amount. So make sure you get the full attention of the writer and always ask what they charge. This might be a deciding factor as to whether the writer even takes the job.

Things to Make Sure Your Content Writer Knows

When hiring a writer, make sure the writer knows exactly what you want. Also, let them know that you’re always open for questions, should they have any. And if you say that, make sure you do respond to a writer’s question as soon as you can. A writer likely has several other projects going on at the same time. If they are working on yours and they don’t hear word back for a while, they might move your work onto the back burner which delays the delivery time.

It’s also helpful if the writer knows where the content ends up after you accept it. Others who want to hire the writer will ask for links, and if they have no clue where the work ends up, it becomes a challenge to provide links.


Content writers are valuable additions to any marketing team. The individual is able to produce blog posts and write copy that doesn’t read like every other blog post out there. They also know how to properly format and how to implement certain keywords and information to keep the content both interesting and ranking well on search engines. However, it isn’t just about finding the right content writer. You need to do your part and treat them like a valuable addition to your staff. Paying them what they are worth will ensure the writer spends time on the content. It also will keep them happy and locked in with your business (instead of looking for other opportunities elsewhere).

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.