These days, more and more businesses and individuals have come to rely on social media platforms in order to boost traffic to their websites. Sites such as Facebook can make a huge difference when it comes to exposure, traffic levels, conversions, and overall success. In the past, many businesses have been able to generate a lot of traffic to their websites as a result of Facebook. However, what do you do if you find that your Facebook traffic has started to decrease?
Well, it is worth noting that many individuals and businesses may see decreasing traffic on Facebook as a result of changes that have been put into place. Business and brand pages are now going to take lower priority on Facebook user newsfeeds, which means that you could see a drop in your Facebook traffic leading to a drop in your website traffic.
Actions That You Can Take
If you do find that you have decreasing traffic, you need to look at ways to try and boost your Facebook traffic so that your website traffic does not suffer. One of the ways in which you can do this is through ensuring you only post content that is engaging and useful to your audience. If your content is engaging and attracts a lot of attention, it will perform well in newsfeeds. It is also more likely to be shared if it is engaging and interesting. Make sure that all content you post is of high quality too, as this can make a big difference.
Another thing to consider is the importance of using non-corporate Facebook accounts to highlight your service or brand. Many people that use Facebook do not want to be stuck looking at business accounts and pages all the time. They prefer to find things out via the accounts of real people – after all, this is social media. With this in mind, it is well worth using your personal account or that of agreeable friends and family members to promote your brand and business.
Advertising Your Business or Brand
Of course, it is also important to remember that Facebook is not the only social media site out there. Rather than putting all of your eggs in one basket, it is worth looking at other social media platforms and using several of them rather than focusing solely on one. This can help to boost your traffic through other channels rather than just one.