Your blog can act as a massive net to catch plenty of fish on the internet. Whether you want to build a blog strictly for ad revenue or you hope to funnel people to your sales page, a good blog is a vital tool for any business. Nevertheless, it can take months to see results, and it’s easy to get discouraged. But don’t give up: we’ll show you how to increase blog traffic easily.
It takes a while for Google to trust you, so you cannot expect to see a massive spike in your blog traffic overnight. Most blogs don’t see a ton of regular visitors for at least a year. But if you’ve been in the blog game for a while and want to give your blog a boost, or you’re just starting out and want to get off on the right foot, follow these steps.
How to Increase Blog Traffic in Five Quick, Cost-Effective Ways
1. Post More
A busy blog appeals to the almighty algorithm. That begins with regular posting: same time, same day, every week. But if you can add another day to your weekly posting rotation, or even reach the ultimate goal of posting every day, you’ll see traffic increase.
This works for a couple of reasons. First, more content equals more topics and headlines that might attract a click. Your blog is like a minefield; the more mines you place, the more likely you are to blow up. Each search is a footstep that could land on your posts, so get more posts out there.
Another reason this is effective is that algorithms respect frequent, regular posting. It suggests that your blog is run by multiple people, or even an entire organization. It shows credibility and trustworthiness. The more you post, the better your blog. But how can you increase your posting frequency?
Improve Your Writing Speed
“Just write faster” sounds like awful advice, but it’s actually a crucial skill if you intend to produce more content. If you struggle with your keyboard or can’t type quickly, it’s going to be harder for you to keep up with your blog. Words per minute, however, isn’t the only way you can write faster.
Another useful strategy is outlining. When you have an outline of your work, perhaps by first writing headings, it’s much easier to fill in the paragraphs with content. If you’re constantly stopping to pause and ponder what to write, you’re losing valuable time. When you sit in that chair, you should know exactly what your fingers need to do.
Of course, there’s a limit to what any single person can do. Even the fastest typist hopped up on a pot of coffee can’t be expected to put out infinite content. Sometimes the best solution is to bring in another pair of hands.
Theoretically, another person doubles your blog output! While you can find help on freelancing websites like Fiverr or Upwork, the quality of the work often leaves much to be desired. Just finding someone who knows what they’re doing in the first place is a struggle, let alone finding a writer that truly gets your blog and clicks with your style.
So, where can you find excellent writers quickly? SteadyContent has you covered. We’ve built a team of experts from all walks of life, ready to write about their interests and yours. You give us a title and a brief, and our writers choose which jobs they prefer to do. This way, you always get someone who genuinely wants to write your content.
Outsourcing your writing doesn’t mean you have to leave it behind entirely. You can still be involved as a supervisor or editor, or you can write additional content yourself. Still, having a helping hand is one of the easiest ways to post more.
2. Create Complimentary Blogs and Pages
If your blog traffic isn’t moving, adding another blog might not seem to be a logical solution. However, to gain Google’s favor your blog needs other websites to link to it. If your blog doesn’t have a very specific niche, you might want to consider splitting your content across multiple sites.
Having three sites feeding one another links, each with their own specific niche, is a more effective strategy than packing everything into one blog. Of course, you still need to keep content flowing through all three sites, so you may want to bring in some extra support. If you want to expand your outreach, we can help you build another blog and grow your network.
If you’ve got an idea for a second blog or new section of your website, we can help you plan it out. Let us know what you’ve got in mind and watch the traffic grow.
3. Add Video Content
If you want more blog traffic, you need your blog to rise in the search rankings. So, how do you convince Google to bless your site with a first-page search result? You need long clicks, or clicks where visitors stay on your site at least a minute or longer. That’s how to increase blog traffic fast.
A great way to keep people on your site is to add a video that people can watch right then and there. But don’t set it to autoplay! That’s how you make people leave immediately.
But what if you’re not a video expert? Well, one option is to write about other people’s videos. You can find a relevant video and discuss it in your blog post, or reference a specific moment that you’d like to address.
Automated Tools Like Doodly
If you have to make your own videos, look for automated tools like Doodly that can take your text and narrate a simple animated video. You’ll still have to use their tools to craft the video itself, but it can be done much faster than using a traditional editing program.
And if you need help writing scripts for those videos, consider reaching out to us. We’ve got experienced script writers alongside our blog writers.
4. Write More Engaging Content
Figuring out how to increase blog traffic isn’t all that complicated, but actually making it happen can be. Your writing is the prime example of this. The quality of your copy is primarily what keeps people reading, creating those long clicks we’re looking for. But learning how to write more engaging content is easier said than done.
Writing takes practice and dedication. There’s a reason we’re not all Pulitzer prize winners. But we’ve got a few suggestions that can help you improve your writing and keep your readers hooked.
Your reader’s eyes droop as she gazes upon her screen. Your text flies by, blurred lines illegible. She scrolls quickly, barely taking in the words. The silence of the middle of the night breaks with a crash from the kitchen. Her eyes are wide open now.
Do you want to read more? The power of a good story cannot be understated. When you tell a story, your readers are more likely to stick around. Consider the narrative style of successful online publications like Wired or the New York Times to get a feel for what this is like.
Use Images to Your Advantage
We all know that images help your blog appeal to search engines, but are you using them intelligently in your content? Do you reference your images and add useful captions? When you mention an image in your copy, your reader might just scroll back up and take a second look at it.
Those extra few seconds spent studying your image could be all it takes to add another long click to your records. Whether you use stock footage or make your own images, incorporate them into your content instead of just leaving them there for decoration.
5. Put Your Social Media to Work
Do you give your social media the same dedication that you give a blog post? We often see social media as an afterthought, but what you write there is just as important as what you write on your blog. Furthermore, each platform has its own style and best practices.
Effective use of social media is how to increase blog traffic cheaply. You don’t have to pay for social media posts, and each one reaches a different audience. However, you have to tailor your messages to each platform and know what appeals to them.
Our team at SteadyContent can help you write those complimentary social media posts that drive traffic to your blog. Whether it’s a snippet or a long-form description, we’ll help you make your social media work for you.
Increase Blog Traffic the Right Way
The best way to increase your blog traffic is to produce quality content at a consistent pace. But that requires time, skill, and a certain amount of persistence. Blogging can be discouraging early on. If you need someone to help you get through the grimy years, then contact us at SteadyContent to schedule a meeting. We can give your blog the push it needs to break on through to the other side.