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How to Get Your Website on Google and 5 Keys to SEO

How to Get Your Website on Google and 5 Keys to SEO

Do you need to figure out how to get your website on Google? You’re not alone––anyone who does significant business on the web is asking this same question. Ranking on Google can make or break a business, especially at a time when so many businesses are shifting to remote delivery and online sales.

You Can’t Ignore Google’s Importance

Google is the go-to search engine for the vast majority of the market. Of the 3.5 billion worldwide searches that take place on a daily basis, only 1.9% happen on Yahoo! 2.8% go through Bing. Google, meanwhile, gets 91.9% of all searches on the planet.

With numbers like that, it’s no surprise that Google is the savvy marketer’s gold standard for SEO. Perhaps your business ranks high for some Google searches, but not as many as you want. How do you improve your situation? Should you buy ads? Should you overhaul your website? What is the best way to boost your position?

How to Get Your Website on Google––Top 3 Methods

Google Ads

Google will be happy to take your money if you want to purchase Google Ads (formerly Adwords). There has been a lot of debate about whether Google Ads or Facebook Ads offer a better ROI, but if your goal is showing up on Google searches, it makes sense to focus on the search engine. 

Still, consumer trust in ads has been on a steady decline for years. Over half of searchers report using ad blockers, and ads require a significant investment in order to catch on.

On-Page Optimization

You can also use SEO and put keywords directly onto your main page. Hopefully, you’re doing some of this already, however, this by itself is not going to be enough. You don’t want to crowd your home page with a lot of text, but in order to help your odds of ranking high on Google, you’ll need to rank for multiple types of searches.

SEO-Driven Content Creation

The secret of how to get your website on Google isn’t complicated. The best way is to do it with carefully-managed, SEO-driven content. 

Essentially, this means blogging, but not just any type of blogging. There are millions of blogs floating around on the internet, with a new post being added every half-second. Most of these will never rank high on a significant Google search because they haven’t been properly optimized. 

SEO-driven blogs are different. They are researched and targeted with the specific goal of ranking high on Google’s searches, and there are a few key ways to help make that happen.

The 5 Keys to Effective SEO

#1 – SEO Should Target Ideal Customers

The first rule of effective SEO is to remember who you’re writing it for. For the sake of illustration, let’s imagine that you run a used car dealership. You want to sell more cars, make more money, and grow your business, so you investigate how to bring new traffic to your website.

Don’t Pursue Every Customer

You might run a search report on your website and see that a few people found your site last year because they were searching Google for a specific 2019 model: but you no longer have that car in stock. Furthermore, you aren’t likely to get more of that particular car any time soon. Does it make sense to try to boost your rankings for that specific car and advertise a product you can’t sell?

Of course it doesn’t! You want to focus on what you have the capacity to sell today and pursue customers who want to buy that exact product.

Imagine the Search an Ideal Customer Would Make

You do this by imagining your ideal customers. What do they want? Then figure out what someone will type into Google when they are looking to buy what you have to sell. You can also do some research if you have the right software. There’s a bit of creativity involved as well as a decent amount of data analysis.

You also want to make sure that people who conduct the search are thinking about buying the car rather than searching for other reasons. If the search is for “2019 toyota prius engine repair,” and you are a dealership without a service department, then this might be an SEO topic to leave alone. These searchers aren’t looking to buy a car. They’re looking to fix a car they already own.

Consider Search Intent

This approach to SEO is known as examining a user’s “search intent.” It means that you put yourself in the place of the customer you want to attract. The great thing about this approach is that it can pay off enormously because your efforts make you rank higher for people who already want what you’re selling. When done properly, this kind of marketing can be eight times as effective as traditional outbound marketing like mailers, radio ads, or TV spots.

#2 – SEO Should Be Specific

SEO is based largely on the use of keywords. These are particular words or phrases that exist on your page or blog. They help Google archive different websites. If your business uses the phrase “used car dealership” several times throughout the blog or site, Google will conclude that this is relevant to your business, and help direct traffic that is searching that phrase.

Diversifying your keywords is one of the best ways to increase your website traffic. After all, not all customers enter exactly the same phrases when they are searching the web. Some might type in “used car dealership,” but others will type the make and model of a specific car they are looking for. Others may add a desired price, such as “used prius under $13000.” 

Knowing these habits can help your business rank for more specific and more targeted searches. It’s true that a lot more searchers are typing the phrase “used car” than “used prius under $13000,” but if you have some of these cars to sell, then ranking high for a targeted search can actually be more helpful for your bottom line.

#3 – SEO Should Be Relevant to Your Location

Another tactic that can lead to great results for SEO is using a geographic tag. If you’re running your dealership in a specific area, Google will often identify the user’s area and suggest locations near to them. However, many people still type their location into a Google search, especially on their home computers. You can help raise the profile of your business when you take location into consideration and include it in your content and your titles.

#4 – SEO Should Be Used Naturally and Conservatively

Another key to SEO is a bit more subtle. We can talk about the advantage of specific keyword phrases, but sometimes these are difficult to fold into a blog post. A phrase may be very particular, as with the example “used prius under $13000”. That’s a phrase that will help Google identify your content, but a human reader may find it strange if it pops up too many times in one post.

Good SEO writers will find ways to make their content easy to read. They also know that packing their posts too full of keywords (a tactic known as “keyword stuffing”) will actually harm the quality of their ranking. If you are creating SEO content for a specific keyword, don’t overdo it.

#5 – SEO-Driven Posts Should Be Kept Current

This is another explanation for the particular popularity of blogging. Google identifies keywords when ranking available content, but that’s not the only thing it looks at. It also keeps in mind the date of the post and whether or not any edits have been made.

Google is in the business of providing relevant search answers to its users. If users are looking for where they can buy a used Prius and are led to commercial posts that are five years out of date, then they will probably be disappointed. Google knows this and steers customers away from sites that are too old.

Google places a high premium on fresh content. That means that your main web pages get an occasional update. In particular, it means that there should be something new that catches Google’s attention. Blogging is popular because it’s an easy and streamlined way to do this––you can “refresh” your content on a weekly basis without having to redesign the rest of your site.

How to Get Your Website on Google With SteadyContent

At SteadyContent, we specialize in the creation of quality SEO-driven blog content and have been in the business since 2010. Our posts are designed to engage both Google and the reader. We deliver relevant information for the customer with tech-savvy. A pool of over 500 writers has helped us create a high volume of monthly or weekly content for hundreds of businesses, and our clients come from all over the globe and work in a wide range of industries.

If you’re interested in getting your website to rank high on Google, we can help you do just that! We are currently running a special trial promotion, allowing new clients to test our content for just $1. Get in touch with us today and see the difference SteadyContent can make!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.