Every content writer, ghost writer, and site owner knows a few secrets to creating excellent, SEO-optimized WordPress blogs that feature top-notch content writing. There are dozens of ways that writers can grab a readers attention and at the same time make Google rank the post high in relation to similar content.
Here are some of the key points every ghost writer and content writer should keep in mind when creating SEO-friendly WordPress blogs and other types of website articles:
Use a Simple Introduction
Every article needs an introduction, even if it’s just one sentence long. A concise introduction alerts the reader to the general subject matter and how the piece will deal with the topic at hand.
Use Logically Constructed Paragraphs
Don’t just break the piece up at random; use logical themes as organic paragraphs that are centered around a common idea. In this article, for example, each bold-headed paragraph deals with one aspect of content writing.
Make Paragraphs Short for Web Writing
In literature, it is common to see long paragraphs. Any Tolstoy fan knows the truth of that statement. But when writing for the web, try to keep paragraphs much shorter than Tolstoy did. About five to seven sentences is usually optimal.
Don’t be Afraid of Lists
When you need to tell the reader about several equally important things that need minimal explanation, don’t be afraid to use a bullet list or numbered list. In fact, this article could have gone either way. Each paragraph could stand as a numbered item in a short list of ideas about how to create effective content.
Always Use Headings
Even in pieces where you use lists, you should still use headings to signal to the reader what lies ahead. Headings are essential for SEO as well because Google’s bots scan each item’s headings to get an idea of what’s inside the article. Headings are good for you, your reader, and for SEO ranking, so don’t forget to use them even in very short content pieces.
Make the Conclusion Count
Don’t just slap on a conclusion as an after-thought. Use the space to quickly summarize what you’ve said, and perhaps offer additional information about where to find more about the topic. The concluding paragraph need not always be headed or boldly signaled, but it should offer a little something extra to the reader: a website address, a book title, or a phone number to call for more information.
Do a Final Spelling Check and Out-Loud Reading
This is a crucial step because robotic spell checkers often miss similar-sounding words like they’re/there, too/two/to, great/grate, its/it’s, and more/moor. Even if you’re not a fantastic speller, at least glance through the text and look for red flags and words you are suspicious of. Finally, read the entire piece aloud. This an almost fool-proof way to make certain that your post contains no egregious errors.66
There is no need to over-complicate the process of writing. As long as each post contains a basic introduction, a well-written body, and a commonsense conclusion, it will do well in term of search engine ranking and being helpful for readers.