SEO is as important for your website’s health as diet and exercise are for yours. And just like diet and exercise, SEO takes a bit of knowledge, hard work, and discipline. Many people will hire a personal trainer or nutritionist if they can’t figure out the right regimen for their bodies. You can do the same for your website: all you have to do is buy SEO.
But that raises several questions. Do you really need to spend money on SEO when you’ve got your own fingertips and a keyboard? If you do decide to buy SEO, where should you get it from? And what should your SEO content have? SteadyContent has SEO down to a science, so come into our lab and see how it works.
Why Does Your Website Need Good SEO?
Unless you’ve been off the grid for the past two decades, you’ve probably heard of SEO and know that it’s important for your website. However, due to its nebulous nature, many people shrug SEO off as a sort of pseudoscience. Make no mistake, there is concrete evidence that shows what works and what doesn’t.
By reverse-engineering the practices of the most successful websites, you can infer what Google’s algorithm looks for. Data analysts have compiled databases using thousands of web pages and top search results to get a clear understanding of SEO best practices. We know what works.
Your competition is already a step ahead. If you’re not optimizing your website to the max, someone else is. When you consider that Google’s first page of results typically features between 7 and 10 websites, it’s clear you need to be one of the best if you want to get the most views possible.
To Buy, or to Try?
Once a business owner realizes the importance of SEO, their first reaction is generally to try their own hand at it. Why pay someone when you can do it yourself? Naturally, if you’re a startup or small business on a tight budget, it may seem better to do it yourself instead of hiring a writer or buying SEO articles from elsewhere.
Nevertheless, when it comes to SEO, the age-old adage is true: you get what you pay for. It takes dough to make bread, so don’t be shy about investing part of your marketing budget into SEO. Outsourcing your SEO needs has other benefits too.
Chief among those benefits is that you save time. A professional writer with SEO experience can knock out your work quickly. In fact, you can get a brand new article in less than 24 hours if you really need it urgently. Best of all, a job well done is a job done once. You won’t need to waste more time tinkering with your work when you don’t get the results you expected.
Managing your business should be your top priority. Don’t get bogged down by tedious tasks. You wouldn’t while the day away cleaning your office because it’s not worth your time. That same mindset should drive your SEO decisions.
With that newfound free time, you’ll be able to focus on more important tasks. Dedicate your time and energy to the activities that make the most effective use of your effort.
Get Better Results
When you buy SEO from the right source, you get a professional product. SEO is not static. As websites figure out how to work the algorithm, Google’s developers make small adjustments in response. This constant tug-of-war between SEO writers and Google means that if you’re not keeping up with the latest SEO developments, your content isn’t going to perform well.
Ultimately, you want the best return on your investment. If you try to do your SEO on your own, you’ll probably invest more time than the value you produce. Buying SEO is the best option, but you need to know how to do it right.
Where to Buy SEO: Dos and Don’ts
There is certainly no shortage of websites and individuals hawking SEO services and pre-made SEO articles online. That abundance of options is good for the market, but not all of these options are created equal.
It goes without saying that whoever you hire needs to know SEO inside and out. So what else should you look for? A reputation for punctuality, excellence, and experience in your genre are priorities. Quick turnaround times and pristine prose should be on your list as well.
How can you find SEO services or providers that deliver on those details? Here are a few of our recommendations based on years of experience.
Don’t: Waste Time Recruiting Individuals
Lots of professional SEO writers work as freelancers. Platforms like Fiverr and Upwork have hundreds of people promoting their SEO writing services. Sometimes the prices are tantalizing, but beware of wading into these murky waters.
Finding the perfect writer for your company is akin to finding a needle in a haystack. It’s not necessarily that most of these writers are subpar. On the contrary, many of them are excellent writers. But they succeed personally by writing high volumes of content, which means they don’t specialize in specific areas. You want an expert in your field so that your content is truly meaningful for the reader.
However, when you put out a job ad that calls for niche writers, you’ll still find your inbox inundated with hopeful writers who think they can fit your niche even though it’s not their strongest area. And even if you do find someone who seems like a good fit, you’ve got to put them through the grind to see if they can actually handle your workload. Overall, the process of hiring a single writer is more trouble than it’s worth.
Do: Check Out SEO Agencies
Instead of hunting down an individual writer, why not contact a company that already did that for you? SEO agencies have already put together a team of writers that can handle whatever you need. This is how we operate at SteadyContent, and our results speak for themselves.
Your niche doesn’t matter when you work with an agency that has experts in everything. If you’re a modern tech company that needs technical content, there’s an IT expert at the agency that’s dying to write your articles. Putting together a blog about fashion trends to promote your online store? One of our fashionista writers will jump on that job.
When you get an article that you love, you can ask to keep that writer dedicated to your work. This organic approach to finding a writer is much easier for you.
Don’t: Blow Your Budget on Marketing Agencies
When you opt for an SEO agency, you still have to put in a bit of work. The SEO experts dish out the content, but you have to put that content online and perhaps add photos or other material to enrich the page for the best results. At this point, many business owners consider simply handing the keys to their website over to a marketing agency for full service.
However, this comes at an exorbitant cost. It also might surprise you to know that many marketing agencies outsource their writing, too! You might end up paying extra for the exact same work you would have gotten with an SEO agency. But what if you already work with a marketing agency?
Definitely get a quote from your marketing provider if you have an established relationship already. Use it to compare and shop around. However, when you work with people who specialize in SEO, you tend to get a better deal and better results.
Do: Bring an SEO Plan
You wouldn’t walk onto a car dealer’s lot without having first thought about what you were interested in buying. The clueless customer is the one that gets ripped off. Take some time to craft a rough plan for your SEO. This “SEO roadmap” can help you set a budget and stick to it. What should your plan consider?
Start with the basics. What content on your website needs an injection of fresh SEO? If it’s your product pages or service descriptions, these will be quite different from blog posts or news articles. How frequently would you like to add new content to your site? Figure these details out before you reach out to companies.
Once you have an idea of how much SEO content you need, you’ll then want to consider keywords. Target “long tail” key phrases that have 3-5 words, as it’s easier to be found this way. Explore Google Trends to see if there’s a time of year where certain searches spike, and then time your posts with those moments for maximum efficacy.
Don’t: Buy Pre-Written Articles
There are several websites that allow writers to post pre-written content for sale. At first glance, this seems like the perfect solution. You’ve got your roadmap with your keywords, so all you have to do is search on these sites for a matching article, buy it, and upload it to your site. Easy, right?
The problem is that you don’t have any control over the rest of the content. You might find a piece that targets the exact keywords you want, but its tone could be wildly different from the rest of your website. The content’s not going to emphasize any unique aspects of your company since it wasn’t written with you in mind.
One-size-fits-all clothing is rarely flattering when you wear it. The same is true of SEO articles. You’ll need to tailor the article you purchase to your brand, and at that point, we’re back to the initial problem of doing it yourself and wasting time.
What Should Your SEO Content Contain?
What should you look for when buying SEO articles from an agency? It’s more than just placing keywords and phrases intelligently with proper formatting. Today, algorithms want articles that keep the reader engaged long enough to count as a “long click”.
Your content should be engaging and written in such a way that the reader wants to keep scrolling down. Headings are a must since lots of people skim articles in seconds, only stopping when large fonts with the right phrase slide into view.
But aside from those basics, there are other elements to consider. These things separate great content from okay content:
What makes your company unique? Why should a customer choose your business over others? Your content is a chance for you to put your values and unique characteristics in the spotlight.
When you explain your needs to an SEO agency, be sure to discuss your company values. Share samples of your existing content, especially if you have pieces that you feel reflect those values clearly.
Another important factor to take into consideration is how the content should sound. This subtly impacts your brand image and how readers feel while they read your content. It matters more than you might think.
A law firm might prefer to keep a more formal tone throughout their work. However, a competitor could try to differentiate themselves by taking a more laid-back, relaxed tone with the reader. There’s no rule that states that a certain industry must always speak and write a certain way. How your content sounds should also match your values.
Consider your target market and how they would like to be spoken to. When you need SEO content, provide a sample of the style you prefer or ask the experts for advice on what style would be best for your business.
Call to Action
When a reader reaches the end of your content, what do you want them to do? The call to action is one of the most important parts of any writing piece. You always want to leave the reader feeling like they have to do something when they finish that final line.
Whether that’s calling your office, booking a consultation, asking for a free demo, or simply bookmarking your website, give the reader instructions. A powerful call to action is how you convert the reader into a customer.
The Easiest Way to Buy SEO Content
Spending weeks searching for the perfect writer is a fool’s errand. Overpaying marketing companies gives you a weak return on your investment and not enough content to truly build an audience. The Goldilocks zone for buying SEO is to work directly with SEO experts. At SteadyContent, we’ve got a team of writers ready to produce the best SEO for you, regardless of your industry or niche.
If you’re struggling to find an SEO provider, breathe a sigh of relief. We’re here to help. Contact us at SteadyContent so we can set up a meeting to figure out the best way forward for your website. As soon as we know what you need, we’ll have your content served up hot and fresh, with 100% original work every single time. You’ll wonder how you ever lived without it. Schedule a meeting today.