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How to Buy SEO Services for Your Website

SEO is as important for your website’s health as diet and exercise are for yours. And just like diet and exercise, SEO takes a bit of knowledge, hard work, and discipline. Many people will hire a personal trainer or nutritionist if they can’t figure out the right regimen for their bodies. You can do the same for your website: all you have to do is buy SEO.

But that raises several questions. Do you really need to spend money on SEO when you’ve got your own fingertips and a keyboard? If you do decide to buy SEO, where should you get it from? And what should your SEO content have? SteadyContent has SEO down to a science, so come into our lab and see how it works.

Why Does Your Website Need Good SEO?

Unless you’ve been off the grid for the past two decades, you’ve probably heard of SEO and know that it’s important for your website. However, due to its nebulous nature, many people shrug SEO off as a sort of pseudoscience. Make no mistake, there is concrete evidence that shows what works and what doesn’t.

By reverse-engineering the practices of the most successful websites, you can infer what Google’s algorithm looks for. Data analysts have compiled databases using thousands of web pages and top search results to get a clear understanding of SEO best practices. We know what works.

Your competition is already a step ahead. If you’re not optimizing your website to the max, someone else is. When you consider that Google’s first page of results typically features between 7 and 10 websites, it’s clear you need to be one of the best if you want to get the most views possible.

To Buy, or to Try?

Once a business owner realizes the importance of SEO, their first reaction is generally to try their own hand at it. Why pay someone when you can do it yourself? Naturally, if you’re a startup or small business on a tight budget, it may seem better to do it yourself instead of hiring a writer or buying SEO articles from elsewhere.

Nevertheless, when it comes to SEO, the age-old adage is true: you get what you pay for. It takes dough to make bread, so don’t be shy about investing part of your marketing budget into SEO. Outsourcing your SEO needs has other benefits too.

Save Time

Chief among those benefits is that you save time. A professional writer with SEO experience can knock out your work quickly. In fact, you can get a brand new article in less than 24 hours if you really need it urgently. Best of all, a job well done is a job done once. You won’t need to waste more time tinkering with your work when you don’t get the results you expected.

Managing your business should be your top priority. Don’t get bogged down by tedious tasks. You wouldn’t while the day away cleaning your office because it’s not worth your time. That same mindset should drive your SEO decisions.

With that newfound free time, you’ll be able to focus on more important tasks. Dedicate your time and energy to the activities that make the most effective use of your effort.

Get Better Results

When you buy SEO from the right source, you get a professional product. SEO is not static. As websites figure out how to work the algorithm, Google’s developers make small adjustments in response. This constant tug-of-war between SEO writers and Google means that if you’re not keeping up with the latest SEO developments, your content isn’t going to perform well.

Ultimately, you want the best return on your investment. If you try to do your SEO on your own, you’ll probably invest more time than the value you produce. Buying SEO is the best option, but you need to know how to do it right.

Where to Buy SEO: Dos and Don’ts

There is certainly no shortage of websites and individuals hawking SEO services and pre-made SEO articles online. That abundance of options is good for the market, but not all of these options are created equal.

It goes without saying that whoever you hire needs to know SEO inside and out. So what else should you look for? A reputation for punctuality, excellence, and experience in your genre are priorities. Quick turnaround times and pristine prose should be on your list as well.

How can you find SEO services or providers that deliver on those details? Here are a few of our recommendations based on years of experience.

Don’t: Waste Time Recruiting Individuals

Lots of professional SEO writers work as freelancers. Platforms like Fiverr and Upwork have hundreds of people promoting their SEO writing services. Sometimes the prices are tantalizing, but beware of wading into these murky waters.

Finding the perfect writer for your company is akin to finding a needle in a haystack. It’s not necessarily that most of these writers are subpar. On the contrary, many of them are excellent writers. But they succeed personally by writing high volumes of content, which means they don’t specialize in specific areas. You want an expert in your field so that your content is truly meaningful for the reader.

However, when you put out a job ad that calls for niche writers, you’ll still find your inbox inundated with hopeful writers who think they can fit your niche even though it’s not their strongest area. And even if you do find someone who seems like a good fit, you’ve got to put them through the grind to see if they can actually handle your workload. Overall, the process of hiring a single writer is more trouble than it’s worth.

Do: Check Out SEO Agencies

Instead of hunting down an individual writer, why not contact a company that already did that for you? SEO agencies have already put together a team of writers that can handle whatever you need. This is how we operate at SteadyContent, and our results speak for themselves.

Your niche doesn’t matter when you work with an agency that has experts in everything. If you’re a modern tech company that needs technical content, there’s an IT expert at the agency that’s dying to write your articles. Putting together a blog about fashion trends to promote your online store? One of our fashionista writers will jump on that job.

When you get an article that you love, you can ask to keep that writer dedicated to your work. This organic approach to finding a writer is much easier for you.

Don’t: Blow Your Budget on Marketing Agencies

When you opt for an SEO agency, you still have to put in a bit of work. The SEO experts dish out the content, but you have to put that content online and perhaps add photos or other material to enrich the page for the best results. At this point, many business owners consider simply handing the keys to their website over to a marketing agency for full service.

However, this comes at an exorbitant cost. It also might surprise you to know that many marketing agencies outsource their writing, too! You might end up paying extra for the exact same work you would have gotten with an SEO agency. But what if you already work with a marketing agency?

Definitely get a quote from your marketing provider if you have an established relationship already. Use it to compare and shop around. However, when you work with people who specialize in SEO, you tend to get a better deal and better results.

Do: Bring an SEO Plan

You wouldn’t walk onto a car dealer’s lot without having first thought about what you were interested in buying. The clueless customer is the one that gets ripped off. Take some time to craft a rough plan for your SEO. This “SEO roadmap” can help you set a budget and stick to it. What should your plan consider?

Start with the basics. What content on your website needs an injection of fresh SEO? If it’s your product pages or service descriptions, these will be quite different from blog posts or news articles. How frequently would you like to add new content to your site? Figure these details out before you reach out to companies.

Once you have an idea of how much SEO content you need, you’ll then want to consider keywords. Target “long tail” key phrases that have 3-5 words, as it’s easier to be found this way. Explore Google Trends to see if there’s a time of year where certain searches spike, and then time your posts with those moments for maximum efficacy.

Don’t: Buy Pre-Written Articles

There are several websites that allow writers to post pre-written content for sale. At first glance, this seems like the perfect solution. You’ve got your roadmap with your keywords, so all you have to do is search on these sites for a matching article, buy it, and upload it to your site. Easy, right?

The problem is that you don’t have any control over the rest of the content. You might find a piece that targets the exact keywords you want, but its tone could be wildly different from the rest of your website. The content’s not going to emphasize any unique aspects of your company since it wasn’t written with you in mind.

One-size-fits-all clothing is rarely flattering when you wear it. The same is true of SEO articles. You’ll need to tailor the article you purchase to your brand, and at that point, we’re back to the initial problem of doing it yourself and wasting time.

What Should Your SEO Content Contain?

What should you look for when buying SEO articles from an agency? It’s more than just placing keywords and phrases intelligently with proper formatting. Today, algorithms want articles that keep the reader engaged long enough to count as a “long click”.

Your content should be engaging and written in such a way that the reader wants to keep scrolling down. Headings are a must since lots of people skim articles in seconds, only stopping when large fonts with the right phrase slide into view.

But aside from those basics, there are other elements to consider. These things separate great content from okay content:

Company Values

What makes your company unique? Why should a customer choose your business over others? Your content is a chance for you to put your values and unique characteristics in the spotlight.

When you explain your needs to an SEO agency, be sure to discuss your company values. Share samples of your existing content, especially if you have pieces that you feel reflect those values clearly.

Tone

Another important factor to take into consideration is how the content should sound. This subtly impacts your brand image and how readers feel while they read your content. It matters more than you might think.

A law firm might prefer to keep a more formal tone throughout their work. However, a competitor could try to differentiate themselves by taking a more laid-back, relaxed tone with the reader. There’s no rule that states that a certain industry must always speak and write a certain way. How your content sounds should also match your values.

Consider your target market and how they would like to be spoken to. When you need SEO content, provide a sample of the style you prefer or ask the experts for advice on what style would be best for your business.

Call to Action

When a reader reaches the end of your content, what do you want them to do? The call to action is one of the most important parts of any writing piece. You always want to leave the reader feeling like they have to do something when they finish that final line.

Whether that’s calling your office, booking a consultation, asking for a free demo, or simply bookmarking your website, give the reader instructions. A powerful call to action is how you convert the reader into a customer.

The Easiest Way to Buy SEO Content

Spending weeks searching for the perfect writer is a fool’s errand. Overpaying marketing companies gives you a weak return on your investment and not enough content to truly build an audience. The Goldilocks zone for buying SEO is to work directly with SEO experts. At SteadyContent, we’ve got a team of writers ready to produce the best SEO for you, regardless of your industry or niche.

If you’re struggling to find an SEO provider, breathe a sigh of relief. We’re here to help. Contact us at SteadyContent so we can set up a meeting to figure out the best way forward for your website. As soon as we know what you need, we’ll have your content served up hot and fresh, with 100% original work every single time. You’ll wonder how you ever lived without it. Schedule a meeting today.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.