When it comes to posts on wordpress blogs or any other type of blog, there is a lot of discussion over how long the post needs to be. One could argue that it needs to be long enough to make your point whether that is 200 words or 1200. But if you are looking to maximize SEO, one element to consider is the length of your posts.
One of the first things you need to think about is what the minimum word count you should aim for. It is generally accepted that 300 words is the minimum length for any article you place on your blog. You will be able to get your point across and your keyword in once or twice which is important. Anything less and it will seem like the article is not finished or that there is not enough information.
A short article has a time and a place when it comes to a blog. Maybe there is a question or something you want to address that is very simple. For instance, maybe you are answering a question about what a product can do. If it’s a widget that has 2 uses, chances are you can explain that without a lot of words used. This isn’t a bad thing as people don’t want to read 500 words of fluff when it could have been dealt with in 200.
It is important to look at what people are doing. This will provide a lot of insight into what you may want to do. A study published on moz.com in 2017 provided some interesting data. They discovered that 75% of content did not get any type of link or share back to them and the majority of shares go back to a small number of articles or blog sites.
Keep in the back of your mind that 85% of content is less than 1000 words. As a result, it stands to reason that a longer article is more likely to attract attention and get shared.
If you are having a hard time writing a longer article, you may want to look at hiring a ghost writer or content writer. They are used to writing articles of whatever length the client requests within limits. If you want a 5000 word article on why you should love the color blue, it may be difficult for them to do. Keep in mind that you will be paying per word. A lot of times, they can help you with your SEO efforts as well.
With all that said, you still need to focus on other elements when it comes to content writing on your website. It’s important to have good keywords which will bring people to your site. You need to provide content that your readers want to see. People will quickly leave if you trick them with keywords that have nothing to do with your blog.
Another item that is discussed in the blogging world is how often do you post? If you post 200 word articles six days a week, you may not do as well as the person who posts 1000 words once every two weeks. This may be because those longer posts are more involved and people feel they get a lot more information out of them than the small posts.
What Should You Do?
As with many things in life, there is no definite answer when it comes to the length of articles. There are definite advantages to long and short articles. For instance, long articles can be a turn off to some people as there is too much information and they cannot be bothered to read it. But paraphrase it, turn it into bullet points and cut out half the words, and it could become very popular.
Overall, you have to do what you feel is best for your site and what your readers want. You could try mixing it up with shorter articles and longer articles. Articles that have a lot of facts or complicated details may be better to do with bullet points and paragraphs underneath so it satisfies those that skim and those who want details.
Make sure that you are using other SEO techniques such as keywords — both short and long tail — as well as working on getting backlinks from other sites and getting listed with search engines. Look for opportunities to guest post with a link back to your site and share your links on social media.