If you’re a small business owner looking to add content to your website, there’s no time like the present. After all, hiring a content writer for SEO can boost your ranking significantly, resulting in traffic increases of over 400%… if you have the right strategy.
But what should that strategy entail? Things got more complicated in 2019, so what sort of Search Engine Optimization should you pursue? Will all your hard work and investment still be paying dividends five or ten years in the future?
And finally… where do you find someone who can deliver content that will be relevant both today and tomorrow?
Look For Someone Who Understands the Future of SEO
We all know the internet is a highly dynamic force, and the marketplace is constantly evolving. That’s because its evolution comes in response to the economy and consumers (like any market) …but it also comes in response to changes in tech.
And sometimes these can seemingly happen overnight.
Just a few years ago, it wasn’t crucial for a website to be tailored for mobile use. But now? With apps popping up for seemingly just about every major storefront, and with consumers doing more and more shopping on the go, mobile optimization is just one of the 5 major SEO trends we’re seeing this year.
Amazon & Apple
For the past several years, SEO has been predominantly focused on delivering results based on Google’s search rankings.
Ever since Google eclipsed Yahoo to become the world’s leading search engine, businesses all over the globe have jockeyed for a top position on Google, and the traffic that is guaranteed to come as a result—which has meant that for about a decade, getting a content writer for SEO has meant boosting one’s standing on Google.
However, the times, they are changing… and not because Google has lost its relevance. If anything, it’s doing better than ever. But people are now online more than ever, and they’re also conducting searches using different tools.
One of those is Apple’s App Store. Even though Apple recently announced that it’s planning on shutting down its iTunes Store, the App portion of its business is incredibly influential for anyone with an iOS device.
In addition, Amazon’s Alexa is in millions of homes, answering questions before anyone can say “Google.”
Amazon is hardly “new.” The online retail giant has been a major sales machine for some time now. But recently it’s become more and more critical in terms of converting searches to dollars, as more people look to Amazon when they already plan to spend money.
That’s a key concept: these are the customers that aren’t just looking for information. The intent to buy is already there. So getting on top of Amazon’s searches means the most potential for profit.
Today’s content writer for SEO sees the future: there’s more to making money than your Google rank.
Voice Search SEO
Alexa is part of a growing trend in general, but it isn’t just limited to Amazon. Over a quarter of adults in the US own a smart speaker system, and that number is expected to continue to rise.
As a result, voice searches have become a new consideration in SEO. After all, people ask questions differently when they’re speaking out loud as opposed to typing a query into a text box.
The ability to optimize for voice searches is already important, and it’s only going to become more necessary in the years ahead.
Mobile Optimization (And Page Speed)
Mobile searches now comprise roughly 60% of all traffic. As smartphones become more sophisticated and capable of handling higher amounts of data, this number will also continue to rise.
The appeal of convenience is simply overwhelming.
As a result, Google has become more and more focused on how useful your website is on a mobile, as well as “page speed,” a metric that measures how quickly a website loads.
Think about it in practical terms. Have you ever Googled for information on a phone, only to have your first link take forever to load?
Odds are, if you didn’t have a lot of time, you moved on to the next page… one that loaded quickly, and didn’t flood your device with too many banners or complicated data bottlenecks.
The ability for sites to download quickly is going to become another pressing factor in the years to come.
When we talk to people in real life, we usually know that sometimes the literal thing they say is not what they really mean.
Although humans are good at developing this communication skill, computers are still figuring out how to read between the lines.
But as search engines become more sophisticated, a new trend taking shape is known as “User Intent.” In a nutshell, this is the SEO equivalent of “but what did he really mean by that?”
Being able to predict what a person is looking for is another key to the future of SEO. More time is being spent researching what people typed in the searches immediately before they arrived at their desired destination.
This level of predictive optimization will enable retailers to reach customers at an earlier stage in their search… before they get frustrated and give up.
Depth of Content: The Trend That Won’t Fade
Having said all that, content is still king.
There are a couple of stages to reaching your ideal customer. One is making sure that your site is getting noticed, and bringing the attention of search engines and driving traffic.
But the other is what happens once someone actually lands on your page.
If they get to your site only to discover a sparse collection of posts that are great for search engines but unfit for human consumption… well, they won’t stick around long. Content has to be easy on the eyes—and engaging.
Even if there’s a lot of material, it needs to hold their interest. It’s not enough for content to be “good” anymore. It needs to be exceptional.
Today’s content writer for SEO knows that they are still a content writer, first and foremost. SEO experience is critical. But at the end of the day, you still have to have amazing content for your customers, and you have to have someone capable of delivering it.
Finding The Best: Freelancers Or Company?
So the question for you is: where do you find these writers?
One place to look is on a site such as Upwork, Fiverr, or any of a number of other platforms that puts you in direct contact with a freelance writer.
The benefits of this are probably fairly obvious. You can usually find someone fairly quickly, and for a good price (sometimes).
The downside is more apparent if you’re planning on creating more than a few short posts. For one thing, it’s tough to gauge the quality of work when you’re dealing with just one person.
For another, a single writer may flake out, jump ship if a better offer comes along, or start to deliver substandard content after the initial few posts. Even if someone understands the current trends, there are real risks associated with hiring a solo content writer for SEO.
The other option is to look at a company that has an entire arsenal of writers, and a proven track record of providing quality content.
SteadyContent: The Best Way To Find A Content Writer For SEO
When you work with SteadyContent, you get an entire machine, and all the resources that go along with a whole company.
Even the most prolific content writer for SEO is unlikely to be creating multiple millions of words a year. But SteadyContent produces 5 million words a month, by leveraging its roster of writers and letting them decide the work that’s best for them to do.
The Cutting Edge
The other advantage of the SteadyContent model is that we do the homework ahead of time. Our staff is always looking for the tech advantage, whether that means looking at voice searches, keywords on Amazon, or any other trends that will last beyond 2019.
What that means is that our writers can focus on writing quality content. When you talk to us about your blog, we begin preparing an outline for our writers that incorporates all of the tech trends so that they know exactly what to write for maximum effect.
Your Content, Your Way
As a company that specializes in working with small businesses, we’re used to tailoring our work to meet our clients’ specific needs. No matter the business you’re in, odds are we’ve probably already handled something similar (and in the rare event that this isn’t the case, we’re excited to hear about it.)
We love helping small business owners reach a wider audience; it’s our specialty. And after we do the research, our writers set to work providing that quality content that never “ages out” due to trends.
Hiring a content writer for SEO can be a headache. Managing freelancers can be even more time-consuming. When you work with us, we take all that off your hands.
And in its place, you’ll be left with great SEO content… not just great for you, but for your visitors as well.