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Hiring a Digital Content Writer: 8 Ways SteadyContent Will Transform Your Business

Hiring a Digital Content Writer: 8 Ways SteadyContent Will Transform Your Business

What is a digital content writer? And what is hiring one all about? It’s all about connection.

Whether you’ve been in business for years, or are just starting out on your journey, you know that in order to thrive, you’re going to need to reach new customers. And keep reaching new ones, again, and again.

You need to get their attention, and then? You need to connect with them in a meaningful way.

Reaching new customers is a constant enterprise, not just something you do once or twice a year and then forget about. And if your business is going to make a significant impact online, you can rest assured that there is no faster or more cost-effective way to do this than content creation.

Producing a steady stream of content will build your website and add credibility. That’s step one—getting the content in the first place. But that’s just the most simple level, and it won’t necessarily help you unless you incorporate step two.

What’s step two? Search Engine Optimization. If you have properly targeted SEO content that uses the right keywords, the search engines will start to notice your site. This requires a bit more research, something that a specialist will need to take a look at.

And step three? Making sure your content is quality. Once you get readers to your site, you want to make sure that they’re enthralled by what they see. And if you have pages of engaging content, you’ll also keep potential customers interested and on your site longer, to the point where they’ll be more inclined to take advantage of your service.

The best way to get this optimized, quality content? Get yourself a Digital Content Writer.

The Digital Content Writer

A great Digital Content Writer bridges the gap between “tech nerd” (someone who will help your site connect with Google) and “verbal wizard” (someone who will help your site connect with people.)

This writer will look at your website and blog as they currently exist, taking into account your target audience and whatever specifications you give them. Then the writer will come up with a plan to boost your profile, using a series of precisely targeted posts that incorporate keywords and commonly searched phrases.

When done properly? This will drive traffic to your site, all without you having to do anything at all.

Odds are you’ve got a lot of things on your mind already. There are orders you need to meet, suppliers you need to talk to, employees you need to mentor or train. Figuring out how to generate this content is just one more skill that you have to learn. Why not turn it over to a specialist?

Producing a weekly blog is often on the company wishlist of “things we’d like done” …but it isn’t always at the top of the list when it comes to “things we want to do.” Moreover, it often gets pushed to the side in favor of more pressing concerns.

In an average week, these trained writers might work with companies in a dozen different fields, from tech to travel, from entertainment to the food industry.

SteadyContent knows that what matters is making sure that your content reaches your desired customer base. And how will that change your business for the better?

1. Your SEO Will Jump Significantly

After a Digital Content Writer starts posting new blog entries to your site, search engines will begin to catalog these posts, and take note of what words pop up (and especially what word combinations pop up repeatedly).

This process then links with the phrases that curious browsers (aka your future customers) are searching for. The art of using the right cocktail of keywords is part of SEO, or “Search Engine Optimization.” That’s what gets people to your page as opposed to any of the countless others floating around on the web.

2. Bring Customers to Your Site (and Bring Your Site to Customers)

Once the search engines start to take note (and it won’t take long), the consequence will be that your site pops up on more searches. More pings, more hits. Your traffic will increase.

And if the Digital Content Writer has done the job properly, this traffic will also be people who are looking specifically for what your website has to offer.

Connection is partly about solving your problem (getting people to your site), but it’s also about solving theirs (finding your specific product or service).

Think about it. There are hundreds of millions of people using Google every day. Right now, there are people searching for your service, but not finding it. And they don’t even know it.

The right digital content will help them find you.

3. Widen Your Net

Not only will the right content help bring more traffic to your site, but it can bring customers you may not even have considered.

One of the things specialists in specific industries sometimes forget is that customers don’t always think about problems in the same way that sellers do.

Someone trying to boost visibility on their home repair company might talk about the various services they offer (and they should!). But—great SEO will also take into account the questions a customer has, incorporating searches from their point of view.

By looking at each business from both sides of the equation, Digital Content Writers will bring people to your site who lack the familiarity with your product, but still want to buy it (and just don’t know it yet.)

4. Keep the Customers Coming Back

Great digital content will also keep customers on your website for longer. And the longer customers are able to research and get familiar with a business, the more likely they are to feel comfortable about buying from that business or asking for a quote.

When you have an entire series of blog posts that have accumulated over several months (or even years!), the effect will compound. Not only will customers come to your site, but the compound effect will keep them coming back.

5. Educate Customers

This can also save you time. The more customers come to know about what you offer, the more likely they’ll know what they want when they get in touch with you… something that saves you the hassle of having to explain the basics over the phone or email.

Most people like to do a little research on their own before making a purchase. If they’ve done that research on someone else’s website… are they more or less likely to purchase on yours?

They’re more likely to buy from the company that helps teach them about what they’re buying. The better your content and blog, the more likely that seller will be you.

A SteadyContent writer makes sure that they come to your blog for their specific question, and stay for all the other good stuff that’s accumulated over time.

6. Build Trust With Your Clientele

In addition, if a customer has learned about your industry from your site, there’s an inherent trust that gets developed. It adds credibility and makes your site more influential. The process of learning is a fantastic way to connect with new people, and to gain their trust.

By being on your site and reading a quality blog, they’re getting something for free: knowledge about your business. Maybe it’s a review of a specific product, or maybe it’s a set of tips for dealing with a problem. Whatever it is, the fact that they’ve learned something from you helps establish a positive connection right off the bat.

A good Digital Content Writer researches an industry thoroughly. At SteadyContent, this means taking direction from the business owner as far as what topics to focus on, and what the company’s message should be. The rest is about building that trust with the customer.

Then, the goal is to widen the net even further.

7. Breathe Life into Your Social Media Accounts

If your blogs haven’t been updated in a while, there’s a slight possibility that the company’s social media accounts can use a little jolt of life as well.

At SteadyContent, we’re able to combine blog posts with Twitter, LinkedIn, Facebook, Google—you name it. The connection is important: social media and quality content lend one another credibility. When customers see that a business has links to information that helps them solve problems, they come to see those feeds as more valuable.

Good for them, good for you.

8. Add a Human Element

Lastly, a blog that has been built over a period of months or years helps remind people that everything you built took time. They’re not looking at some monolithic business that just popped out of thin air one morning. Creating your business was an effort, and that reminder sends a powerful humanizing reminder to the customer’s subconscious.

Think about it: let’s say you walk into a doctor’s office, and the walls are decorated with pictures of happy and healthy patients who have been helped by this particular doctor.

Now imagine another doctor’s office whose walls are bare.

Which of the two creates a stronger feeling of trust?

Of course, it’s the one with the human element.

A great blog with great content will do the same thing for any business. It reminds the customer that there’s a person on the other end. On the fast-paced and often impersonal internet, that reminder can be worth everything.

Conclusion

At SteadyContent, our Digital Content Writers are trained to look at both the technical angle, and the personal one. That’s what sets us apart: we know that developing personal relationships is the goal.

We’d love to answer any questions you might have about our services. And, if you’d like to take advantage of our current deal, we’re offering a price break on our one-month trial period.

So let us know how we can help boost your business with quality content at an affordable price. We look forward to working with you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.