What is a digital content writer? And what is hiring one all about? It’s all about connection.
Whether you’ve been in business for years, or are just starting out on your journey, you know that in order to thrive, you’re going to need to reach new customers. And keep reaching new ones, again, and again.
You need to get their attention, and then? You need to connect with them in a meaningful way.
Reaching new customers is a constant enterprise, not just something you do once or twice a year and then forget about. And if your business is going to make a significant impact online, you can rest assured that there is no faster or more cost-effective way to do this than content creation.
Producing a steady stream of content will build your website and add credibility. That’s step one—getting the content in the first place. But that’s just the most simple level, and it won’t necessarily help you unless you incorporate step two.
What’s step two? Search Engine Optimization. If you have properly targeted SEO content that uses the right keywords, the search engines will start to notice your site. This requires a bit more research, something that a specialist will need to take a look at.
And step three? Making sure your content is quality. Once you get readers to your site, you want to make sure that they’re enthralled by what they see. And if you have pages of engaging content, you’ll also keep potential customers interested and on your site longer, to the point where they’ll be more inclined to take advantage of your service.
The best way to get this optimized, quality content? Get yourself a Digital Content Writer.
The Digital Content Writer
A great Digital Content Writer bridges the gap between “tech nerd” (someone who will help your site connect with Google) and “verbal wizard” (someone who will help your site connect with people.)
This writer will look at your website and blog as they currently exist, taking into account your target audience and whatever specifications you give them. Then the writer will come up with a plan to boost your profile, using a series of precisely targeted posts that incorporate keywords and commonly searched phrases.
When done properly? This will drive traffic to your site, all without you having to do anything at all.
Odds are you’ve got a lot of things on your mind already. There are orders you need to meet, suppliers you need to talk to, employees you need to mentor or train. Figuring out how to generate this content is just one more skill that you have to learn. Why not turn it over to a specialist?
Producing a weekly blog is often on the company wishlist of “things we’d like done” …but it isn’t always at the top of the list when it comes to “things we want to do.” Moreover, it often gets pushed to the side in favor of more pressing concerns.
In an average week, these trained writers might work with companies in a dozen different fields, from tech to travel, from entertainment to the food industry.
SteadyContent knows that what matters is making sure that your content reaches your desired customer base. And how will that change your business for the better?
1. Your SEO Will Jump Significantly
After a Digital Content Writer starts posting new blog entries to your site, search engines will begin to catalog these posts, and take note of what words pop up (and especially what word combinations pop up repeatedly).
This process then links with the phrases that curious browsers (aka your future customers) are searching for. The art of using the right cocktail of keywords is part of SEO, or “Search Engine Optimization.” That’s what gets people to your page as opposed to any of the countless others floating around on the web.
2. Bring Customers to Your Site (and Bring Your Site to Customers)
Once the search engines start to take note (and it won’t take long), the consequence will be that your site pops up on more searches. More pings, more hits. Your traffic will increase.
And if the Digital Content Writer has done the job properly, this traffic will also be people who are looking specifically for what your website has to offer.
Connection is partly about solving your problem (getting people to your site), but it’s also about solving theirs (finding your specific product or service).
Think about it. There are hundreds of millions of people using Google every day. Right now, there are people searching for your service, but not finding it. And they don’t even know it.
The right digital content will help them find you.
3. Widen Your Net
Not only will the right content help bring more traffic to your site, but it can bring customers you may not even have considered.
One of the things specialists in specific industries sometimes forget is that customers don’t always think about problems in the same way that sellers do.
Someone trying to boost visibility on their home repair company might talk about the various services they offer (and they should!). But—great SEO will also take into account the questions a customer has, incorporating searches from their point of view.
By looking at each business from both sides of the equation, Digital Content Writers will bring people to your site who lack the familiarity with your product, but still want to buy it (and just don’t know it yet.)
4. Keep the Customers Coming Back
Great digital content will also keep customers on your website for longer. And the longer customers are able to research and get familiar with a business, the more likely they are to feel comfortable about buying from that business or asking for a quote.
When you have an entire series of blog posts that have accumulated over several months (or even years!), the effect will compound. Not only will customers come to your site, but the compound effect will keep them coming back.
5. Educate Customers
This can also save you time. The more customers come to know about what you offer, the more likely they’ll know what they want when they get in touch with you… something that saves you the hassle of having to explain the basics over the phone or email.
Most people like to do a little research on their own before making a purchase. If they’ve done that research on someone else’s website… are they more or less likely to purchase on yours?
They’re more likely to buy from the company that helps teach them about what they’re buying. The better your content and blog, the more likely that seller will be you.
A SteadyContent writer makes sure that they come to your blog for their specific question, and stay for all the other good stuff that’s accumulated over time.
6. Build Trust With Your Clientele
In addition, if a customer has learned about your industry from your site, there’s an inherent trust that gets developed. It adds credibility and makes your site more influential. The process of learning is a fantastic way to connect with new people, and to gain their trust.
By being on your site and reading a quality blog, they’re getting something for free: knowledge about your business. Maybe it’s a review of a specific product, or maybe it’s a set of tips for dealing with a problem. Whatever it is, the fact that they’ve learned something from you helps establish a positive connection right off the bat.
A good Digital Content Writer researches an industry thoroughly. At SteadyContent, this means taking direction from the business owner as far as what topics to focus on, and what the company’s message should be. The rest is about building that trust with the customer.
Then, the goal is to widen the net even further.
7. Breathe Life into Your Social Media Accounts
If your blogs haven’t been updated in a while, there’s a slight possibility that the company’s social media accounts can use a little jolt of life as well.
At SteadyContent, we’re able to combine blog posts with Twitter, LinkedIn, Facebook, Google—you name it. The connection is important: social media and quality content lend one another credibility. When customers see that a business has links to information that helps them solve problems, they come to see those feeds as more valuable.
Good for them, good for you.
8. Add a Human Element
Lastly, a blog that has been built over a period of months or years helps remind people that everything you built took time. They’re not looking at some monolithic business that just popped out of thin air one morning. Creating your business was an effort, and that reminder sends a powerful humanizing reminder to the customer’s subconscious.
Think about it: let’s say you walk into a doctor’s office, and the walls are decorated with pictures of happy and healthy patients who have been helped by this particular doctor.
Now imagine another doctor’s office whose walls are bare.
Which of the two creates a stronger feeling of trust?
Of course, it’s the one with the human element.
A great blog with great content will do the same thing for any business. It reminds the customer that there’s a person on the other end. On the fast-paced and often impersonal internet, that reminder can be worth everything.
At SteadyContent, our Digital Content Writers are trained to look at both the technical angle, and the personal one. That’s what sets us apart: we know that developing personal relationships is the goal.
So let us know how we can help boost your business with quality content at an affordable price. We look forward to working with you!