A freelance content writer can write about a wide range of topics for your business. They can improve the outreach for your business by creating content in a WordPress blog. Many writers have been trained in analytics or marketing. With the number of people online today, a content writer has become a crucial part of marketing and helps businesses thrive.
With a content writer, your business will continue to compete with similar businesses in your area. The steady stream of content will provide readers with information on a variety of topics of your choosing and become a reliable source; this will allow customers to better understand your business. They will know they can rely on great information from your business WordPress blog. The key is to have a blog that is interesting enough to keep current customers and gain potential clients. You want them to love your blog, buy something, and talk about your business to friends, family, and other social media users. This strategy works for a variety of businesses.
Can a Writer Help with Your WordPress Blogs?
SEO Content for Blogs
The answer is yes. A writer can always help improve your business. They can help drive traffic to your business by writing great content. The writer can also use search engine-friendly content or SEO content. Never have your content writer overuse SEO as the content will sound forced and too marketing-driven. You want to use it enough to keep traffic moving to the blog. The hope is to create and maintain clients for years to come.
Keep It Simple and Frequent
Always have the blog in a simple format that’s easy to navigate and has no fluff content. Readers will come back and show others the blog if they find it to be of a high-quality. With too much text, pictures, or strange color combinations, readers will become frustrated and go elsewhere. Also, make sure content production is steady. WordPress blogs with the same content for several days doesn’t keep traffic moving. When you have a content writer on hand, use their skills and have a schedule of when they should post. Building a blog doesn’t happen overnight. In time, if you have a plan and stick to it, you will have a great blog for your business!
Why You Should Consider Hiring a Writer for Your Blog
You should hire a writer for a blog for marketing purposes. Having a successful blog is important for the growth of your business. To maximize your marketing, you need a blogger to write content about twenty times a month. Having articles written that are high-quality can help drive people to your site and help spread the word. If it contains useful information about your business, it will help. You can have a general or specific niche blog. By hiring a content writer for WordPress blogs, you can focus on other things your business needs.
Reasons for a Content Writer
- You can spend time on larger aspects of the business
- You will have an expert in content marketing and SEO
- Writers bring their own experience and fresh points of view
- They have blog experience and can quickly get a blog off the ground
How to Hire a Writer for Blogging
If your budget allows then hire a content writer. Ask other local business owners about the blog or for internet marketing tips. Ask them who they have hired for writing. You can also post on job boards online and freelance writing sites. Remote job boards are also great because freelancers can telecommute from anywhere.
Talk to Similar Businesses
You can talk to local or national businesses similar to yours about blog writing. Sometimes, people are friendly enough to share writers they may use for blogging on their company site; other times they aren’t. If you cannot find a freelance content writer this way, create a job post.
Post Writer Ads on Job Boards
This is the traditional way of finding a freelance worker. Post on a job board or remote worker page. Sites like UpWork.com, Indeed.com, or ProBlogger.com are great places to post. In the economy today, many people have a side job and there is an increase in remote workers. Writing is essential for business and is great for the remote writer who wants several freelance opportunities. There are also several sites just geared toward freelance writers and editors. These can save you time from posting several ads. You can search people online when you get their resumes. Many writers have their own blogs where you can view articles they have written.
Target Writers for Niche Topic Areas and Pay for One Test Blog
If you want a specific blog, make sure your ad conveys this. Some writers only write about certain topics. If a writer only writes about health and wellness topics, this person isn’t the best to write about your HVAC systems business topics. Remember, you never want a bored writer! Also, to make sure your content writer knows you will pay them and want them on your team, offer a paid test article. This way you can see their writing ability and creative skills first hand. You can compare a few writers and choose the best one for your business.
What to Tell Your Content Writer to Get the Best WordPress Blogs
So, you need a content writer to write the business blog. Once you have one you need to discuss with them topics that would be great to add to the blog page. Go over a basic outline they can follow or have your content writer come up with one of their own for your approval. You also want to go over how often you want them to post, but they may already have experience doing posts for other businesses and what has worked well for them. You may want them to use social media or other platforms to disseminate the posts once completed.
There is a variety of ways to go about discussions with your content writer. Usually, testing the waters with different blog topics, outlines, and lengths of material is best. Remember, this is a blog, not a newspaper. Readers want information quickly. They want interesting blogs that will keep them coming back. So, don’t have your writer write a book or a long article, but don’t have them write a text message either. Your content writer needs to write simple, informative articles that are medium-length on the word count. If the writer isn’t interested in the topic, it’s best to steer clear from that topic!
How to Write WordPress Blog Posts
It takes a few hours to create a great blog. It never matters on typing speed – it’s more about an outline and research. Anyone can write, but writing creatively or writing with facts that are correct is also essential. The majority of the writing process, unless fully original, is research. The planning process is necessary to make the blog outstanding. Here are the steps:
- Pick your blog topic
- Do a rough outline
- Research
- Write it!
Choose Topics of Interest
Having your content writer write topics interesting to them, you, and your business is always helpful. You never want your WordPress blogs to be boring; this would lose customers and readers. You want the topics to be interesting, useful, and have a long shelf life. Ask yourself, will someone want to read this more than one time? Well, not every WordPress blog will have this effect, but if it can, all the better. If you can tell the writer is lacking in enthusiasm, it is no good.
Outline for Your Blog
Blog posts need a base. Creating an outline for your WordPress blogs can help your content writer. They can do this themselves or you can already have a basic outline for them to follow. Research can be completed and plugged into a friendly blogging format. Then, it can be filled with great content. The outline for any blog can be general or lengthy depending on how long you want the blog to be.
You can have a few different outlines and information can be formatted the same way each time your content writer completes a blog. The rough guide will eliminate rambling and other useless information. It will help readers understand you’re a non-fluff blog that’s consistent. Outlines keep your writer honest and on the topic with each post.
Research to Stay Credible
Great research is always important for a blog, especially if you want to stay credible with WordPress blogs and make posts that people will want to share. Professional bloggers don’t know everything and using credible sources makes you credible and readers trust you. You want to gain readers and customers and reach people everywhere if you can.
Often, there are topics writers know nothing about and, therefore, research is so important. Get your facts together and review the most credible online sources you can find. If needed, make sure your freelancer is interviewing a few people over the phone to check information.
Once you have done your outline and completed the research, the blog can be written. It is much easier for WordPress blogs to be laid out kind of like a newsprint layout. The nuts and bolts have to be figured out before you can screw them together.
Conclusion
It’s essential to have a content writer for WordPress blogs. Without a content writer, your business cannot flourish in this digital age. Everyone is online and most people get their news online. Every business needs a blog to gain customers and market their business more efficiently. Whether you have a specific blog about your business or a general or niche blog, it can be a great component of your marketing and communications.
Large or small, your business should have a freelance writer make an awesome blog and update it several times each week. It’s a small financial decision for a big gain. You don’t have to hire a full-time writer. Once you bring the right person on board, they can make your blog into a regular task and grow it from there.
