If you think blogging is just a fun hobby or a side hustle, think again. A well-crafted blog can be a boost to your business and help you score more sales. SteadyContent can help you build a blog that’ll bring tons of benefits to your business. You can instantly outsource your blogging to ghost bloggers and get ahead fast.
What Do Ghost Bloggers Do?
If a ghost writer writes short stories or novels for an author under their guidance, then a ghost blogger does the same thing for your blog. You’re the guide: You select topics to blog about and keywords that you want to hit with each post, although we can also help you with that research if you need it. The ghost blogger does the rest of the work.
That work involves researching the content you require to make sure information is 100% accurate and useful to the reader. The copy for each post is carefully crafted to make sure it fits your style and company culture. Of course, we always make sure our writers employ the latest SEO strategies so your blog actually gets seen.
With the content created, our team formats content so that you can easily drop it into your site and publish it instantly. If you don’t like what you see, you can just ask for a revision and we’ll go back to the drawing board. Now, you might think this work is something you can handle yourself, and while that might be true, there are several reasons why you should leave blogging to the pros.
Why Is It Better to Hire Ghost Bloggers?
Blogging takes effort. Ask yourself how fast you think you could put together a good-quality blog post. Professional writers have honed their skills to deliver excellent copy in as short a time as possible. A typical freelance copywriter can write faster than 100 words per minute and has sharp research skills that let them wield Google like a weapon.
In the time it might take you to write a single post, we could have three ready. Besides, your time is better spent on core business activities. Nobody knows your business like you do, so you ought to dedicate your time and energy to your business, not your blog.
Better Quality Writing
Not only do SteadyContent writers blog faster, but they also blog better. Many of our writers have written for several blogs, and most even have their own. We’ve been around the blog block a few times, so we know how to make the blog your business needs. Maintaining a blog requires skill, not just time.
Writing, likewise, is a craft. We all learn to write, and we’re all asked to write tons of papers throughout school, which leads us all to believe we’re competent writers. But there’s a reason we haven’t all published the next great novel. Quality writing comes with years of practice, which is why we vet our writers heavily at SteadyContent to make sure they can deliver.
With ghost bloggers, you get a better blog faster. But why would you want one in the first place? If business blogging seems like a pointless endeavor, consider some of the benefits of having a blog on your website.
How Does a Blog Benefit Your Business?
Blogging can provide several benefits for your business. You might be surprised by just how important your blog becomes. Although it does take some time to build up a following and get regular traffic, it pays off in the end in several ways. You’ll help your business grow while also forming a better relationship with your customers. You might even end up with an extra source of income.
The main reason businesses decide to blog is to increase visibility. A blog gives you infinite space to talk about a variety of topics. You can use these articles to lure in viewers from Google searches. Consider an example of how this might work.
Imagine you’ve got an online store that sells computer parts. Since 2020, there’s been a massive shortage of graphics cards. You could write an article about “When will graphics cards be back in stock” and attract more viewers. If someone is searching for that phrase and finds your blog, then there’s a good chance you can get them to visit your store.
In each post, you may include links to your products. In this way, your blog becomes a valuable source of information for your customers and strangers alike. The more topics you cover, the more likely you are to catch someone surfing the internet. This is known as an SEO dragnet strategy, and it helps your blog and your business reach new heights.
More Consumer Confidence
Blogging is a great way to make customers feel more confident about a purchase. Product pages or service descriptions tend to stick to the details and rarely deviate from specific facts. On the other hand, a blog can dive into personal experiences or cite other sources to broaden one’s understanding of a topic.
Many businesses create blog posts about their products or services to give more information to consumers. Medical professionals, for instance, love to use blogs as an FAQ about their surgical procedures or other treatments. You can show off your expert knowledge in a blog as well. The end result is that consumers trust you more as a valid source of information and expertise.
Build a Personal Connection
Blogging is more than a list of keywords and clever headlines. You can use your blog as a way to interact with your existing clients. Customer relationship marketing, or CRM, leverages blogs to keep customers coming back to your site.
The easiest way to do this is to identify sales trends in your business. Perhaps you find a product is flying off the shelves, so you make a useful blog post talking about various ways to use that product. On the flip side, there might be a service that your clients rarely order. Use a blog to help them see why it would be beneficial.
You can focus on frequently asked questions and address problems that arise in the course of doing business. Perhaps you had a bad batch of a product or someone in your organization slipped up on social media. Your blog can give you a platform to speak out and resolve those issues publicly.
Ultimately, the whole point of your blog is to drum up more views and convert them into sales. When you have SteadyContent behind your blog, you’re sure to get quality copy that converts.
Your blog itself can even become a revenue stream! If you get enough regular viewers, ad revenue can start to supplement your business income. A modest investment in a ghost blogging service like ours can turn into serious profits down the road. While it takes time for blogs to get traction, once you’re sitting pretty on the first page of Google’s results, your bank account will thank you.
If you want to get your blog up and running today, call SteadyContent or visit our website to schedule a meeting with our team. We can help you design a blog strategy and put our pool of talented ghost writers to work for you instantly. If you know what you need, you can tell us and we’ll get right to work. And if you need help figuring out your blog strategy, we can do that too.