Does Site Performance Affect Traffic and Conversions?
For all businesses these days, having a high-quality website is important, which is why many use the services of a professional content writer. We all know how vital the design, quality of content, and appearance of a website can be when it comes to attracting visitors and encouraging them to convert. Businesses also put a lot of focus on SEO methods for increasing traffic and conversions for their websites. However, one thing that many fail to consider is the importance of site performance when it comes to traffic and conversions.
Consumers are far savvier these days when it comes to internet usage. In the past, people were prepared to put up with sites that were sluggish and basic. However, people now want sites that perform well and that they can use without any issues or delays. In addition, search engines also look at areas of site performance when it comes to the rankings, so this is definitely something that can make a big difference to traffic and conversions.
What affects site performance?
There are various factors that affect the performance of your website, which in turn will affect user experiences and search engine rankings. One major factor is site speed, which refers to the amount of time it takes for your site to load. Consumers no longer want to put up with slow loading sites so if you do not have decent site speed you could end up losing out on traffic and conversions. In addition, search engines also look at site speed when it comes to rankings. You also need to look at your site uptime, which can have a massive effect on traffic and conversions. If your website is regularly down, people cannot visit your site even if they want to, which means that they will head elsewhere. Again, this means a loss of traffic and conversions.
In today’s digital age, it is crucial to remember the importance of joining the mobile revolution when it comes to your site. This is another element of site performance that can have a huge impact on traffic and conversions. Huge numbers of people now go online via their mobile devices and if your site is not compatible, you could miss on a large chunk of your target audience. In addition, search engine giants such as Google now look for mobile compatibility when ranking sites, which will further impact traffic and conversions.
Don’t forget about quality
As you can see, site performance can have a big impact on your traffic and conversion levels. However, you must also make sure that your site is easy to navigate and contains quality content, which can be produced by a professional content writer. This will help to ensure that people who to go to your site are more likely to stay on the site which will help to boost conversion levels. If the quality of the content or usability is poor, they may head to the website of a rival company.