In today’s ever-shifting global economy it is impossible to remain competitive without using current internet marketing strategies that get your message in front of consumers.
The number of competitors for people’s business has never been greater in history.
What can you do to survive and thrive in your market and build success?
Inform, Educate and Build Trust
The internet has evolved, infinitely expanding people’s access to information.
With so much access to information we research and educate ourselves before making buying decisions.
How do we find this information?
By using search engines of course.
We search to find companies and businesses we can trust, businesses that show they are authorities on what we need.
Once we feel we can trust them we can then feel comfortable making a buying decision and take action.
Become An Authority: Build An Authority Blog
How do you establish yourself as an authority and build trust with consumers?
You must share knowledge and educate them, helping them ultimately to make a decision that solves their need.
How do you get in front of these people to share your message and establish yourself as the authority?
Build an authority blog.
Google and other search engines work tirelessly to evaluate the vast content on the internet to provide the most relevant information to the user.
Two major factors in this evaluation are quality and quantity of information related to the users search terms or “keywords”.
This is why building and maintaining a blog related to your audience’s keywords is so critical to reach them today.
Every major business realizes the importance of this and utilize authority blogs to reach their potential customers.
If you are not leveraging these tools, know your competitors are and you are losing customers.
How An Authority Blog Works
By building a quality authority blog around key search terms, search engines score your site as more relevant to the user’s search, ranking you higher in search results, driving traffic to your site.
This gets your message, product and services in front of more people looking to buy.
There are a variety of factors that search engines use to measure the quality of content.
Developing content based on these factors is called Search Engine Optimization or SEO.
It is imperative that your content is optimized for SEO or you have very little chance to outrank your competitors in the search results and consumers will never see your site.
Keep Them Coming Back
With the glut of information, schemes and questionable businesses online people’s trust is difficult to earn.
An authority blog gives us the opportunity to establish and maintain a dialog that builds that trust with potential clients.
Once you have started to rank for your keywords and people visit your site, the quality of the content will show people value and they will want to return as you continue to post future content.
When you post quality content frequently, potential clients see you as an authority, an expert, someone they can continually rely on to get help or solve their problem.
Proactive Marketing Through Social Media
Once you begin posting optimized quality content you can proactively promote your content through social media, driving even more visitors to you site.
By consistently posting content and promoting it on these platforms you will be able stay in front of your audience and they will see you as a resource they can count on to keep them informed.
A Strategy You Can’t Afford to Ignore
Once your authority blog is established, this is a beautiful reciprocal process.
With quality optimized content posted regularly your site will begin to climb the search results.
When you rank higher in the search results more people will visit your site.
Proactively promoting your content through social media will drive even more visitors.
With more visitors, search engines will rank your site even higher, bringing yet more visitors.
All of this leads you to your ultimate goal: bringing in more sales.
To remain competitive today you must leverage the tools of internet marketing.
Utilizing a quality SEO-optimized authority blog, establishing trust and promoting your content on social media is a critical marketing strategy you cannot afford to ignore in today’s market.
If you do, you will not be able to keep up with your competitors and your business will pay a heavy price if it survives at all.