Are you or your company searching for a content writer or ghost writer to create content for WordPress blogs or content writing for a website? Do you wonder whether you need a content writer or a copywriter? Are you unsure what the big deal is about SEO content or have no idea what SEO is? Search no further as you have found the answers to these questions and more.
What is SEO and Why Should I Care?
SEO stands for search engine optimization. Properly executed, SEO drives customers to your website organically, that is, it is free. Unlike paid search results, organic results occur when a search engine locates your site using keywords. Search engines use web crawlers to search the far reaches of the Internet for results based on certain words.
The idea is to create content using specific words that direct large numbers of consumers to your site. These consumers should also be matched with a site that fits their needs. If you sell reptiles, you do not want your customers directed to websites about the Python programming language. Quality customers, as well as quantity, are the hallmarks of well-done SEO.
Content Writer Versus Copywriter
Many people think that these two terms refer to the same type of writing, but they do not. Depending on what you are trying to do with your blog, website, or social media page, you might need one or the other. Chances are, you probably need both. Here is the skinny on the differences.
A content writer gives people who visit your site information. Content writing does not feel gimmicky; it provides the reader solid advice about subjects related to your product or service. If you own a lawn service, you might offer site visitors articles about how often to water their lawn or discuss the best fertilizer. If your business is a bank, you might want to talk about what consumers could use a loan for or how your bank stacks up against the competition.
The goal of content writing is to give the reader something in exchange for their time and persuade them to look into what you have to offer. It is a subtle yet effective way of getting the attention of the site visitor. Sites that just use the hard sell approach are easy to spot and will turn off website visitors almost immediately.
Copywriters help close the sale. Once the potential customer has been educated by your content, the copywriting urges the reader to take action and make a purchase. You do not want to have a site full of just content or copywriting, the best sites have a little bit of both. Of course, it is critical to determine precisely what your site intends to accomplish. A service business or nonprofit may have a site that is chiefly content, while a site selling clothing will likely have more copywriting. Making this determination is the first step towards a well-written, helpful, and persuasive blog or website.