As a content writer, it is important to cover all your bases when it comes to SEO. This includes outbound links, which are designed to secure links to your websites, blogs, and online stores. In fact, there are plugins that check for outbound links on posts and pages. With this in mind, if you do not have an outbound link — it is important to add one to your content. Remember, these links can connect potential clients and customers to your site — but also to your blog, social media and even mobile web pages.
What exactly are Outbound Links?
Outbound links are simply links from your site to another site. The latter can be a site that you own or a site that allows you to link your pages for shared marketing purposes. For example, Google Adsense places ads on your sites and blogs to help you generate visibility and revenue. Similarly, you can place your website links on other Google-based sites — so long as there is an agreement with all webmasters and parties involved. When it comes to a content writer, visibility is simply the key to success. After all, you want to effectively market your services to core, niche and mass audiences. This is why outbound links are essential in building brand validity and awareness across the Web.
Different Types of Links
There are several types of links that you should be aware of for SEO purposes. This includes internal links, which link one page on your site — to another page on your site. This helps optimize your site for Google and other search engines. Internal linking is a necessity in connecting visitors, customers and clients to the products — information — and services they seek on your pages.
There are also two types of external links:
o Links from other sites to your site are called inbound links or back-links.
o Links from your site to another site are called outbound links.
The Importance of Outbound Links for SEO
According to industry experts, every page should have an outbound link. While this is not mandatory or compulsory, outbound links can only help increase your visibility across Google. In fact, you can download a plug-in for this exact reason -and it will tell you where your site needed improvement. This includes which pages already have good outbound links, and which pages need them. With Google’s recent changes to the algorithm, it is important to meet the search engine’s White Hat criteria for good, relevant and industry-specific SEO.
Outbound Network Linking
Outbound linking is also great in building friendly networks. This includes your clients and customers, along with colleagues and even competitors. By linking to each other’s pages, you can set up a network that is specific to your industry, sector or niche. For example: you may specialize in baseball caps, while your competitor provides baseball jackets and apparel. Why not link to each other’s pages and help increase market share and profits? In fact, Google and Bing even index web networks to help increase visibility for brands that are inter-related or have a common goal and purpose.