As every content writer knows, a blog’s success depends on a great deal on its content marketing strategy. A marketing strategy with clearly defined metrics and goals can make your blog a hot commodity on the market. The following tips can be helpful in crafting well-defined metrics for reaching your writing goals.
Purpose of Content Metrics
When deciding on a metrics system, consider what purpose you want it to accomplish. Your metrics should suit your company’s priorities and goals. Your target audience and objectives can help you decide on metrics that will work for you.
Target Audience
The first step in developing a marketing strategy is for businesses to determine their target audience. Once a content writer knows who he’s trying to reach, he can create specific content to suit the need. Productive, relatable content will draw people to your site and increase leads.
If part of your marketing strategy is to increase leads, this can be better accomplished by targeting people interested in what you have to offer. Your metrics in relation to increasing leads will be more precise once you identify and pursue a specific audience in your marketing campaign.
Objectives
In addition to identifying your target audience, you need to establish clear marketing goals. Such goals could include drawing more traffic to your site, increasing followers, boosting your brand name or increasing sales. Using these goals as a guideline, your content writer can develop a writing strategy that focuses on topics that appeal most to your target audience so you can reach your objectives. By creating measurable goals that can be easily tracked by your metrics, you’ll get a clearer picture of the effects of your marketing efforts.
“Jobs to be Done” (JTBD) Framework
By taking advantage of the “jobs to be done” framework, content writers can create engaging content that motivates consumers to take action in trying a company’s services or products. The JTBD framework centers on the concept that businesses need to understand what problem customers need fixing or job they need to be done in order to design content that meets their needs. Using the JTBD framework in content writing is a good way for writers to boost marketing results.
Diversifying Blogging
In the course of building your business, you may find it productive to diversify your tactics by developing multiple blogs to accomplish your goals. Each blog could have a distinct target audience and distinct goals. Multiple blogs will require more work and time, but it could prove to be valuable in providing the relevant content that people need.
Establishing Realistic Metrics
It may take time before you see accurate results from a content marketing campaign, especially in the form of increased revenue. Content marketing can be effective in obtaining new leads, boosting your brand and building a following which has the potential to convert into new clients. It may be months down the line, however, before you start to experience the results of increased revenue.
Having a good foundation in place — a target audience and marketing strategy with clear goals and JTBD content — puts you in a good position to establish realistic metrics to measure the success of your blog.
