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Content Writer vs Copywriter: Which One YOU Need (And Why!)

Content Writer vs Copywriter: Which One YOU Need (And Why!)

Are you searching for ways to boost your company’s website traffic? Maybe with blogs and articles? If you’ve just started to do a little research into the world of “content creation,” odds are pretty good that you’re running into a few new terms and aren’t sure what to choose. Today we’re looking at one of the biggest differences that always throws people for a loop: content writer vs copywriter.

Of course, the difference isn’t something one can be expected to know right away. The distinction isn’t a question that worries most people, unless they’re actively trying to figure out which one they should hire. Then it becomes very important.

After all, you don’t want to throw money at a copywriter, only to discover you should have gone with the content writer to begin with. Or vice versa.

(And no, they are not the same.)

Common usage can make it even more troublesome… although many people will use the term “copywriter” as a blanket term for anyone who writes business-related content, in practicality, there is actually a world of difference that separates a copywriter vs content writer.

Content Writer vs Copywriter in a Nutshell

The most basic way to think about the “content writer vs copywriter” question is to look at what the goal of their writing is.

By and large, the copywriter puts a lot of time and effort into crafting short, punchy, emotionally resonant material. They’re coming up with advertising ideas, slogans, and marketing campaigns. When you hear a voiceover actor recite the company’s name and slogan at the end of a commercial, this is the sort of stuff a copywriter creates.

The content writer, on the other hand, is usually creating material to inform customers and to engage them. Usually in much higher volume. The point of this is to earn a customer’s trust, and to develop credibility that comes with having a lot of readily-available information. You want to demonstrate that your company knows what it’s talking about.

Left Brain vs Right Brain

The aims of each of these writers are based on two very different psychological processes.

The copywriter looks to resonate with the customer’s right (or creative) side of the brain. A copywriter creates an emotional response by appealing to humor or attention-getting techniques. It’s all about getting that instant response that says “yes! I want to buy (fill in the blank).”

The content writer, meanwhile, works a bit more slowly. He or she appeals to the left (or logical side) of the brain. The part of the customer that says, “I’m interested, but I need to know more…”

As a result, in order for good content writing to have a serious impact, it’s best to have a sizable volume of it. Customers can find what they’re looking for, and get to know a business by the quality of the information available. Blogs with several dozen posts, or articles on a variety of different topics will have the maximum effect.

And when good copywriting and content writing are used together, a business owner can create an extremely effective online campaign.

But which one do you need to focus on now? Let’s break it down by the tasks that are on your plate.

When to Hire a Copywriter

Large companies will have their own in-house copywriters. These folks are completely familiar with their employer’s overall preferences, and can be counted on to keep the company on message and on-brand. And they’ll be on the payroll constantly, doing whatever the boss needs.

Smaller companies, meanwhile, might not have someone for the entire year. Instead, they will generally work with contract companies or individual freelancers. In this case, there are a few crucial times that a copywriter is most necessary: at the company’s creation, during a new marketing campaign, or during rebranding.

Branding

A copywriter will look at the goals of the company, and come up with ideas for the company’s major slogans. In particular, a copywriter will look at the specific tone of the company. Is it serious? Irreverent? Playful? Conservative?

The main thing to consider here, especially if you’re starting a new company, is that a copywriter can help you create a uniform feel for your various media. Something that appeals to your ideal customer, and that is consistent with your graphic design and logo as well. It all works together.

Slogans and Marketing Campaigns

Here as well, a copywriter is what you want. Copywriters will often write pages and pages of potential slogans or catchphrases for marketing campaigns, only to choose one or two good options and throw the rest in the trash bin.

The copywriter could be said to be an idea machine. Someone who is capable of imagining the many possible ways your company can get its message across. Then try them on for size, until you find the one that’s the perfect fit.

Sales Pitches and Brochures

In addition, the copywriter will be versed in working with different formats. They’ll help you find that perfect phrase to end your sales pitch (the one that gets the customer or the investor on board). They’ll also usually be able to work in a variety of media, so whether you’re designing slogans for web use or drawing up a brochure, the copywriter will keep working to find the two or three ideas that really sing.

The purpose here is to get a customer’s attention, and make them want to take action. And you can see how a copywriter will be particularly helpful during a rebranding session, for instance. The right company slogan can drive sales and define your image for decades. Just think how much mileage Nike has gotten out of “Just Do It”, for instance.

So there’s one half of the “content writer vs copywriter” question. The right copywriter can define your image, build your brand, excite your customers, and is a useful part of any major long-term strategy.

So when do you need a content writer?

When to Hire a Content Writer

As one might expect, “content writer” is a relatively wide-ranging term. A content writer is any writer who creates create content, but usually it means one that creates content for the web.

Certain content writers might be proficient in technical tools, while others simply produce a large quantity of text that is edited and formatted by others. So content writers might produce articles, blogs, or even ghostwrite entire books on behalf of someone else.

When it specifically comes to creating written material for a company website, a content writer will also be familiar with leveraging keywords and SEO in order to get the most attention from search engines.

Ghostwriting

Put simply, ghostwriting is any writing where the author who does the majority of the work is not credited. There can be many reasons for this, but the most common one is simply a matter of time.

If you have something you want to say, you might be able to whip up a few notes, and know what it would look like in your mind. But that doesn’t mean you have the hours upon hours to sit at a keyboard and type it out, especially if you have an entire book’s worth of material.

Some of the world’s most proficient novelists rely heavily on ghostwriters. James Patterson, for instance, often outlines his novels and then turns them over to a ghostwriter who will finish the book. Then he takes the ghostwritten material and makes his own final changes before it goes to the publishers.

Articles

Content writers also produce thousands of articles every year. These can be in print or online. The best content writers are known for their ability to research a new topic quickly and provide unique insights that will engage a reader’s interest.

Some articles require more research than others, so a content writer will rely on guidelines provided by the client before producing the finished product. They can take a few paragraphs (or even bullet points) and turn them into an entire article.

Blog Posts

If you’re looking to generate content for a blog, then what you definitely want is a content writer. A blog is a constant commitment that pays the most dividends when it’s updated regularly.

In order to get the most bang for your buck, you want to work with the same writer or the same company, so you can develop a consistent feel for your blog. If a blog changes format and style too much from one post to the next, it will look and feel off-putting to customers who are reading it for the first time.

The benefits of a great content writer are obvious. The traffic to a site with quality content and blogs can jump by over 400%, bringing amazing opportunities for growth and increased sales.

SteadyContent Writers

Maintaining and updating a blog can be a huge time commitment, especially if you are focused on the other aspects of running your business. That’s where we come in.

At SteadyContent, we employ a pool of 600 content writers who specialize in an incredible array of topics. Technical, entertainment, culinary, outdoors, product reviews, and many more.

The ability to call on such diversity of experience saves considerable time in research. Whatever your blog is about, we’ve got a writer who shares your passion!

By employing this depth of talent, we’re able to keep our turnaround times short, our quality standards high, and our prices competitive. A team of 150 editors ensures that even with high-volume orders, we’re able to meet demand quickly and accurately.

So hire the best in content writing, and see the SteadyContent difference today!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.