fbpx
Car Dealerships SEO: Improve Your Dealership’s Visibility Online

Car Dealerships SEO: Improve Your Dealership’s Visibility Online

Even though 2020 gave car dealerships favorable conditions and led to record profits in some markets, this surge is only temporary. Once the dust settles, expect the trends that formed in 2018 and 2019 to continue; namely, decreasing profits and reduced sales as third-party platforms for virtual car buying have gained popularity in the era of an app for everything. To regain the upper hand, you need to invest in car dealerships SEO.

Today’s car buyer has access to much more information and can compare prices across dealerships and other channels. This puts your business at a disadvantage unless you can become part of the car buyer’s search process. If you can enter the conversation before the buyer has decided where they want to go, you can make sure they come to you. Here at SteadyContent, we know how to position your car dealership by using the best SEO strategies.  

Car Dealerships SEO: Everything You Need to Know

The Challenges of SEO for Car Dealerships

Car dealerships SEO strategies are quite different from those of other businesses. Even though platforms like Vroom and Carvana have become more popular, most people still prefer to buy cars from their local dealer. They want to try out the vehicle, and the idea of buying such an expensive item online still scares many customers. So, while most businesses just need customers to visit their website, a car dealership actually has to get the customer in the door.

Just having a very tall sign near a highway exit ramp is no longer going to cut it. You have to balance your local SEO with your overall online presence. Furthermore, you have to be in touch with your customers. People want transparent pricing and honest interactions, so if you can present your dealership as offering that kind of experience, you can expect more visitors.

Making matters even more complex is the fact that companies like Tesla are lobbying states to revoke laws that require cars to be purchased at dealerships. This could open up more avenues for online sales and push more people away from the traditional visit to the dealership. By investing in car dealerships SEO, you’ll be prepared if that day comes.

A Changing Landscape

Compare a customer’s car-buying habits from a decade or two ago with those of today, and you can see just how dramatically things have changed. For instance, back in 2010, Consumer Reports polled 1,700 individuals and asked how far they would drive to get a lower price on a new car. At the time, only one in four would have gone 100 miles or more. The median was 55 miles.

Edmunds gives us an updated look from 2021: The average is up to 65 miles now, and many individuals blow past the 100-mile mark and claim they’d go as far as a 4-hour drive away! Clearly, people are more willing to travel to save a buck, which can bode well for your business if your SEO is in good shape.

Instead of only focusing on your local SEO, you can couple it with sound SEO practices for your website in general. When customers start searching the web for their dream ride, you’ll be more likely to show up in the results.
 

How Customers Find Dealerships

A huge component of car dealerships SEO strategy is knowing how the average car buyer looks for a vehicle. The search process usually begins with a make and model that the customer has in mind. Perhaps they’re loyal to Ford or yearn for a brand new Beamer. During this phase, they read heaps of reviews, including ones written by actual car owners and review magazines.

Once they know what cars they’re interested in, they start searching for dealerships. The most common search is a local one: “Chevy dealership near me,” for instance. This is why local SEO is so important for your business. However, your customer might only find a couple of dealerships nearby. How can we help them find yours if it’s further away?

The key is to target several locations and create web content for each one. For example, if our hypothetical customer resides in Troy, MI, their “near me” search will reveal dealerships in neighboring towns, but none in Troy itself because there aren’t any. This is a great opportunity for your dealership to target Troy with a specific article about buying a Ford in Troy Michigan.

The Informed Car Buyer

The internet has given customers an edge when it comes to negotiating prices for vehicles. Not only can car buyers look up prices online and get a feel for the actual value before ever looking at the sticker in the window on your lot, but they can also show up with a much stronger understanding of their trade-in value and financing options. Where can you eke out some more profit when faced with an informed consumer?

One strategy that works well is to simply become the source of that same information. Imagine a dealership that posts competitor’s prices alongside their own. You’ve just saved the buyer significant time and given them an honest answer. If you’d rather keep prices offline, you can at least give customers more information about the vehicles and your dealership.

If all your website does is tell people to come on down, don’t be surprised when the phone stops ringing. You have to provide more information since that’s what car buyers want today. Fortunately, doing this will have a positive effect on your SEO, and therefore your business’s profits.
 

What Does Car Dealerships SEO Involve? Six Steps to Success

With a clearer understanding of what your customers are looking for, we can develop an SEO plan that will put your website front and center. While we need to prioritize local searches to bring people in the door, we also need to use targeted keywords to zero in on specific areas that you want to draw customers from. Think of it as regional SEO, instead of just local SEO.

From there, the bigger goal will be to make your website a source of useful content where customers can go to get trustworthy information. Even if they don’t end up at your dealership, providing useful information is a great way to get people talking about your site and sharing your articles.

The recipe for success follows six steps, beginning with an analysis of your current situation and finishing off with routine reviews of your content to ensure that it stays fresh and up to date.

1. Competition Analysis

Before you can start planning your SEO attack, you need to know what your competitors are doing. You can target the same areas in some cases, while also identifying areas that your competition hasn’t yet gotten into. What should you take stock of?

First, define your competition. Are you going to consider only dealerships with similar makes and models or any dealership in the area? How far of a search radius are you going to use to determine who your competitors are? Knowing that customers will drive farther than before should encourage you to widen your search and consider competition in distant counties.

Analyzing Your Competitors’ Content

Most dealerships will have a basic website that features the vehicles for sale and usually has a section dedicated to scheduling service. Beyond this, do your competitors have blogs or articles that discuss their vehicles? Do they have pages dedicated to specific geographical areas?

Do they go further and post content related to other makes and models? Do they share prices or keep them secret? While your goal shouldn’t be to emulate your competition completely, you do need to see where they’ve gotten a head start. When it comes to car dealerships SEO, if you’re not moving forward, you’re being left behind.

2. Website Redesigns

Just as important as the content of your website is the design and layout of your website. More and more searches happen on cell phones. Outdated websites often display text and images poorly on mobile devices.

If your website doesn’t work well in a variety of browsers across different devices, you’re leaving potential customers behind. For example, most car dealership websites don’t use AMP, which is the only way to get Google to recommend your website in its feed feature on Android phones or for it to appear in the carousel on search results.

We can help you modernize your website if it’s looking a bit long in the tooth. A cleaner landing page makes a strong first impression and can give your dealership the edge it needs.

3. Content Marketing

Content marketing is a proven inbound marketing strategy that lures people to your sales page by creating lots of articles about topics that your customers might be searching for. For instance, if you’re a Jeep dealer, your customers probably want to know where they can go off-roading or what third-party Jeep accessories would be best for certain outdoor activities. If you write articles about these topics, customers might come across them while they search for that information.

Inside that useful content are links that take readers to your sales page. Essentially, content marketing acts like a big funnel that directs readers to your business. The more you write, the bigger the funnel, and the more customers you can catch.

Of course, if you’re not a great writer or don’t know how to write content with SEO in mind, you’re going to want some professional help. That’s where we can step in and help. Our team of writers can produce high-quality content in no time.

Content Ideas

Besides the car-specific example we gave, there are plenty of ways to use content to bring people to your site. Consider adding pieces about your local area. For instance, you could write about restaurants in your area, sporting events, cultural activities, or any other notable feature of your neighborhood. Target nearby towns too, since we know customers are willing to travel for a good deal.

You can also write comparison pieces for your vehicles’ main competitors. Pit your Dodge Viper against the Corvette and boast about how your sports car beats the competition. With car dealerships, there’s really no shortage of possible content ideas.

4. Google My Business for Car Dealerships SEO

Although we need to boost your website’s presence overall, car dealerships absolutely have to prioritize local SEO. By far, the most effective way to give your local SEO a surge is to use Google My Business.

This tool allows you to update your business’s information in Google’s database. With this information, Google can give searchers accurate details about your location, contact information, and operating hours. It’s imperative that this information is always accurate.

For example, if you’re closed on Sundays, but your Google My Business profile doesn’t say that, you’re going to run into problems. People will pull up to the dealership, only to see that it’s closed. They’ll then go into Google Maps and report incorrect information on your business. Google’s algorithm often responds by reducing your business’s visibility, recommending it less often until you correct the issue.

5. Regular Updates Boost SEO

Google’s algorithm loves to see a website putting out content on a regular basis. You should make it your goal to publish at least once a week. This lets the algorithm know that you’re active online and that your website is most likely up to date. It’ll be more likely to produce your site as a search result when it believes your content is relevant and timely.

Set a schedule and stick to it. If you’re struggling to come up with more ideas for content, reach out to us and get another perspective. Even the most creative minds run dry from time to time. Bouncing ideas off of another person is a great way to explore new content areas.

Updating Old Content

Your older pages and posts should also get updates. As consumers’ sensibilities shift, it’s important to make sure that none of your old content ruffles any feathers. Likewise, you may want to include certain topics that your consumers care more about these days.

For example, you might have older content about an SUV from 5 years ago. However, today’s buyer is likely more environmentally conscious than before and would be wary of buying an SUV. Consider revising that old content and discussing why buying a used vehicle is far better for the environment than building a new one, thus making the SUV purchase a good choice for the eco-friendly consumer.

You can also add updated links to new model years. Update that 2017 car sales page with links to the 2022 model and push customers to your latest offerings.

6. Reviews and Backlinks

Once your website is optimized and is chock full of great content, you’ll want to get positive conversations started about your site. Backlinks, or links that go to your website from others, are extremely important for SEO. Consider partnering up with local businesses to help cycle web traffic between your companies.

When it comes to reviews, you always want to highlight positive reviews on your website and comment on any reviews left on other platforms. When you’re actively engaged with consumers, whether they had a good or bad experience, your business becomes instantly more trustworthy in the eyes of potential buyers.

The best way to get all of this to come together and take your dealership to new heights is to hire a company with extensive SEO experience. Here at SteadyContent, that’s what we do. We’ll help you plan your content and write every word you need to reach the top of the charts. Contact SteadyContent today to schedule a meeting and see what we can do for you.  

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.