Business Hacks | What Can a Content Writer Do for You?

Business Hacks | What Can a Content Writer Do for You?

The expression “Content is King” has never been truer. We live in a digital era where, even if you have a brick-and-mortar business, most peoples’ first impressions of you will be made online. A good content writer can help you make the right impression, drive traffic to your website, boost your social media presence, and even drive sales; these are the most prominent benefits, among others.

Well-crafted, unique content can help take any kind of business to the next level. Let’s take a closer look at the role content writing plays in your business, why you should consider hiring a content writer, and where to find the best writer for you.

What Does a Content Writer Do?

Content writers create written materials for your business. They may write blog posts, educational articles, product reviews, or truly any kind of web-based material. These are well-rounded writers who typically have experience writing for a variety of businesses and in a variety of formats.

Some of the traits that define professional content writers include:

  • A superior grasp of the English language
  • Familiarity with multiple styles of writing
  • An understanding of the conventions of various types of writing
  • Excellent research and fact-checking skills
  • Experience optimizing content for search engines
  • Ability to tailor content for client needs and context

Content writers are not your cliche college students who occasionally jot down poetry. These are highly trained and gifted professionals.

5 Benefits of Hiring a Content Writer

While there are many benefits to hiring a content writer, we will just look at the top five here.

1. Content Drives Traffic to Your Website

Excellent content is shareable. While a quality writer will write with attention to keywords and factors that affect Google ranking, they also realize they are writing for actual humans. Great content writers create work that is compelling, attract readers, and drive them to share the piece. Whether your content is being shared on social media or through links on other websites, each share adds value by driving up your search engine rankings and reaching a new potential customer.

Talented content writers can entertain and educate. When your content stands out from the crowd, the influencers in your field are more likely to link to it. These backlinks are extremely valuable for improving your search engine rankings and getting new visitors to your website. Whether a visitor lands on your page because one of their favorite sites linked to you or they found you online, each visitor to your website is an opportunity for your business.

When you have a professional content writer on your team, you will also know that you will have enough content to regularly update your website. Websites that are actively putting out new, fresh, engaging content tend to have more readers. Content may serve as a lead magnet, gaining the trust of your audience through education and valuable, easy-to-understand information. Readers may start visiting your site just for the blog updates or valuable articles, but they are likely to check out your other pages—and even become customers.

2. Great Content Builds Up Your Digital Reputation

A good content writer will work to present your public image exactly the way you want them to. Content writers are highly skilled at adapting their tone to match the public face you want your audience to see. Some businesses may build credibility with a formal or academic tone while others want to present as warm and inviting. An experienced writer can create content with a variety of tones, and if you’re unsure about what you need, will research your business and select the appropriate tone based on their experience and professional intuition.

Excellent content writers gain trust through credibility. When your business is regularly putting well-researched, yet readable, writing on your site and sharing it on social media, you can become recognized as an authority in your field. Compelling web content can lead to positive reviews on social media, review sites such as Yelp, or Google. If Google is the first point of contact with your customers, as it is for many businesses, there is tremendous value in having many positive reviews—or even a few thoughtful ones.

3. Hiring a Content Writer Keeps Your Employees Doing What They Do Best

Sometimes, companies try to save a bit of money by having an existing employee create the blog and article content. This is often a mistake. Unless that employee has experience in content writing, he or she may not create the most effective content for your business. Assigning these tasks will also take your employee away from the tasks they are truly best at.

Outsourcing your content needs to a reputable writer or agency actually saves you money in the long run. Not only are you hiring someone who is skilled in their craft and well suited to your needs, but you are keeping your existing employees on-task and doing what they’re best at. You’ll never have to worry about whether the content you are paying for is good when you hire a professional.

4. Effective Content Engages Your Audience on Social Media

Your social media presence is another common way your target audience will first make contact with you. Well-written content engages the audience, inspiring them to ask questions, and often educating them into the sales process. For most businesses, the better educated a client is about your products and services, the more willing they are to buy.

Good content also starts conversations, which you can keep going in a comments section. Any chance you have to interact with a potential customer is one you should seize. Even if you spend some time answering questions or talking to someone online who does not buy, they will still walk away with a positive impression of your business and will be more likely to recommend it to their friends and family.

Content writers can even tailor the type of content to the platform. For instance, if you’re trying to boost your engagement on Facebook, an attention-grabbing headline backed by quality writing is essential. We have found that effective, unique content gets “likes” and shares on almost any social media platform. To get the most out of your content, share it across all social media platforms.

5. Good, Regular Content Improves Your Website’s Quality

Nobody wants to open a website and only see the sales call-to-action or a bare-bones design. Content can flesh out your website, so you are offering more than just your product or service. You are also offering high-value information to your audience. This further builds trust and authority, making your customers more likely to stick with you in the long run, rather than just visiting your site once.

How to Find the Best Content Writer

Now that you know just five of the ways a good content writer can help your business, you may be wondering where to find one of these professionals. Don’t worry, we’ve got you covered.

Use a Content Writing Service

Content writing services vet their writers to ensure they have a solid grasp of their craft, can meet tight deadlines, and will follow your instructions. Most content writers also have a solid understanding of search engine optimization (SEO), as this is a crucial part of effective web writing. Writers who cannot prove their worth in these areas won’t make the cut for a reputable content writing service.

Many of the writers employed by content writing services have years of experience. They are also often jacks of all trades. To understand why this is, we will let you in on a little trade secret. Content writing is a competitive field; those who survive in it long enough to make a living work with a variety of businesses and develop a sixth sense for how to approach content in a wide variety of contexts.

Find a Freelance Content Writer with Expertise in Your Field

Occasionally, you may need someone who is not only an effective content writer but an expert in a specialty subject. Some ways to find a writer with the background you need include:

  • Placing listings on job boards
  • Searching online for writers’ portfolios
  • Using networking sites like LinkedIn
  • Placing ads in classified sites such as Craigslist
  • Asking trusted connections for referrals or introductions

That said, many of the writers for content writing services have specialized areas of expertise. Even if you work in a field like law, medicine, or insurance, you may not need to seek out an individual writer. Many of these gifted professionals are already working for content writing services.


A good content writer or content writing service is well worth the investment. Ultimately, outsourcing your writing needs will save you money and time by keeping you and your employees focused on what you do best. You can sit back and reap the benefits of increased brand visibility, search engine ranking, an impressive website, and new customers. Regular, high-quality content can elevate your business’s reputation and revenue and is a smart, fast way to build up your brand while enjoying the benefits for years to come.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.