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Blog Management: 3 Reasons Why You Need it

Are you struggling to get your company blog to deliver real results? Perhaps the current approach to SEO isn’t getting you the traffic you need. Perhaps the blog doesn’t feel cohesive, as there are too many topics that don’t connect well. Perhaps the challenge is conversion rates, and getting visitors to buy the product once they actually come to the site. Fortunately, you can overcome these challenges by developing your blog management.

What Is Blog Management?

Blog managing is a comprehensive, long-term, “big picture” approach to creating blogs. It delivers more far more successful results than simply creating posts and hoping something catches on. It utilizes strategy, execution, and constant monitoring and re-assessment of the blog’s success. It’s a deliberate approach to developing the blog as a whole.

Why It Works

This approach assumes that you want your blog to be working optimally for a long time––but it’s also not the way many freelance content writers attack the problem.

Hit-or-Miss: The Content Writer Approach

When small business owners want to drive traffic to their websites, they often turn to hiring a content writer. That writer begins creating posts based on topics relevant to the industry. This can sometimes yield some good results, especially if the content writer can get one or two posts to rank high on Google’s rankings. Unfortunately, that success may be inconsistent, because a solo writer may be unaware of how these posts are doing, or why they are doing well.

Deliberate Results: The Well-Managed Blog

While the content writer focuses on individual posts, a blog managing company focuses on the success of the blog as a whole. This is the key difference, because one single post will rarely make or break a blog. However, a cohesive network of posts can slowly compound into an extremely effective tool for drawing customers like a magnet.

How It Works

Blog management is a fairly large umbrella term, and there is no “one size fits all” solution. Different blog companies are going to take different angles on how they might manage a blog, just like different advertising firms might come up with unique ad campaigns for the same company. Still, there are a few core components of any approach to managing a blog.


During the strategic phase, a blog company is going to take a look at the business, industry, and geographic location of the company they are working with. They’ll conduct research on current topics in the industry, and see what people most want to read about now. A successful blog should have topics that will interest a potential reader by delivering a mix of trending topics and “evergreen” topics––substance, while also staying relevant.


Obviously, it’s not enough just to have a good plan. You need to be able to execute it and deliver posts. Managing the blog is much like tending a garden. Planting the seeds is not helpful if you forget to water them. When a blog manager is able to deliver both quality strategy and quality execution, you are going to see results.


The last piece of management is monitoring and refinement. During this stage, the blog manager checks to see how your posts are doing and what could be improved.

3 Reasons Why You Need Blog Management

Why does this matter to the average business owner? Does your blog really require such a thorough level of oversight? If your company is relatively small, do these posts actually need so much attention?

In a word: yes.

A well-built blog is a key element of attracting customers in the internet era. It’s important enough that 55% of marketers report that blogging is their top priority when it comes to inbound marketing. When you have a blog that’s well-managed from top to bottom, you have powerful advantages that you don’t want to miss.

#1 – Well-Managed Blogs Make You Stand Out From the Competition

There may have been a time when companies could generate traffic from blogs simply by posting content on a topic that was related to their product. Those days are past, and the amount of content on the web is so great that simple volume is not enough. More refined, targeted techniques are necessary.

Consider: there are currently over 150 million blogs on the internet, and that number is growing every day. There’s a new blog post added every half-second. Of all the websites on the internet, a quarter of them are blogs.

Writing a blog and expecting it to stand out amongst the hundreds or even thousands of similar blogs is not going to be an effective strategy in the current landscape. Blog managers know this. They work around this challenge by developing your blog in a way that gets it seen by your customer base.

Targeted questions, long-tail keywords, and location-specific posts are just a few tactics that can help connect you to paying customers. When you work with a good blog manager, you will wind up with a blog that is able to reach your key demographic––your ideal customer––and increase your conversion rates in the process. When done properly, this targeted approach to marketing can drive a 14.6% conversion rate.

Of course, the key phrase here is “when done properly,” which leads us to our next point.

#2 – Well-Managed Blogs Do the Job You Expect of Them

We’ve all watched great sports teams fall apart in the postseason. How many times have we seen a situation that while they looked great on paper, they didn’t play as well as one would expect? A plan is only as good as its execution, and the next piece of managing a blog hinges on being able to deliver on the initial strategy.

So what does that mean?

Essentially, it means that after the SEO research and topic research has been done, you need to know that your content will also be delivered on time, and at a high quality.

When you hire someone to manage your blog, it’s crucial that you look at their ability to generate the content that they promise. This means having a system in place that meets your needs. If you need content in a particular niche topic, you may need someone who has writers who specialize in that area. If you have a large amount of content that needs to be written quickly, then you need a blog managing service that has enough writers to generate it by the deadline (even the best writers can only do so much).

#3 – Well-Managed Blogs Keep Improving

Lastly, quality blog managers will constantly be looking for ways to make your blog more effective. Even when you have a smart strategy and effective execution, you need that x-factor that will take you to the next level. This is why blog creators need to identify trending topics and also the blogging styles that are currently the most successful.

Recently, long-form blogs have started to become more popular. Readers know that the content value of a longer post is usually higher. As a result, they have started to move beyond 500-word posts, and are gravitating more toward these information-rich posts in the 1500-word to 2000-word range.

Of course, it is much better to have short-form blog posts than to have nothing. But longer posts translate to more leads. A key part of blog managing is adapting to these trends and changes in blogging in general, and making sure that these trends are represented in the content they create for you.

On top of that, blog managers will look to see how your pages are doing. They can monitor the success of certain keywords, and see which are generating the most visits for your site. They can work to improve the areas that aren’t working, but more importantly, to capitalize on the topics that are getting you the most clicks.

By refining their approach to creating your content, they can help your page rise to the top in certain key search lists. By consistently updating their tactics, blog managers will be able to provide a level of results that outpace what freelance or solo authors are capable of.

The Complete Package: Blog Management With SteadyContent

If you are looking to take your blog to the next level, then maybe it’s time to move from “having a blog written” to “having it managed.”

SteadyContent is a proven, successful content, and blog creation company that has been generating impactful, quality posts since 2010. During that time, we’ve created posts for hundreds of small businesses in a wide variety of industries and markets.

We strategize by working closely with our clients, researching the SEO in their industry, and finding the types of content that most resonate with their readers. We deliver results by mobilizing a writer pool of 550 individual content writers, who produce millions of words of posts on a monthly basis. We continually evolve and improve with our core staff of dedicated developers, experts, and editors. When you order content with us, you get more than a handful of randomly selected posts and topics. You get an approach to blog-building that pays off over the long haul.

Interested in finding out more? If you’d like to give our service a try, we have a special risk-free trial package for our newest customers. Get in touch with us today, and experience the benefits of blog management, with SteadyContent!

This Post Has One Comment

  1. Katharina

    Your content is extremely useful, very well presented and easy to understand. I love your energy!!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.