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Automobile Dealership Content Plan
Most dealership blogs are non-existent or severely lacking in content. Reason being, there is no one to manage it and make sure it gets done.
Imagine your dealership had content 1, 2 or 3 times a week, like clockwork without you or your staff having to do the writing, editing, images, posting to the blog and publishing.

Our customers want to live their lives. They don't have the time to drive out to the dealership, drop off their car, and wait for it to be serviced. Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those
Social Media Car Buying Statistics
of car buyers research online before they buy
say posts on social media would make them consider buying or leasing a new auto model
Aside from manufacturer and vehicle specific news, here are several examples of blog posts that could be written for you...
4 Best Features of the 2020 Ford EcoSport
With its stylish interior, seating for five, and ample cargo space, the 2020 Ford EcoSport is available in four models and designed for fun on the road. Spacious in size and packed with intelligent technology, this compact SUV gets 27 MPG in the city and 29 MPG on the highway, meaning you can go further for less and feel good about it.
1. Performance
Buyers can choose between the EcoSport’s 1.0L EcoBoost® and 2.0L Ti-VCT (GDI) engines. With two engine options and available intelligent four-wheel drive, the Ford EcoSport is a master of maneuverability, ready to take you and your passengers on any adventure you dare to drive. Consumers concerned about fuel consumption can also feel good about the EcoSport’s automatic start-stop technology that helps to reduce vehicle emissions and the amount of fuel used in the city.
2. Style
While some vehicles impress in performance but lack in other areas, the EcoSport is no stranger to comfort or stylish design. Available amenities like leather-trimmed seats, heated leather steering wheel, power moonroof, and ambient lighting add to the vehicle’s elegance, while LED signature lighting and halogen projector headlamps make this vehicle a bright light in the compact SUV world. The EcoSport’s functional design is apparent when you look at its rear-swing tailgate and the available cargo space. With its 60/40 split-folding rear seats that fold completely flat, the EcoSport boasts 20.9 cubic feet behind the rear seats and 50 cubic feet with the seats folded.
3. Safety
While the EcoSport delivers on the performance and style you want, its Co-Pilot360™ features also provide the safety you need. BLIS® Blind Spot Detection with Cross-Traffic Alert warns you of vehicles entering blind spots or approaching from either side as you change lanes or pull out of a parking space. While no technology will ever replace the need for the driver’s attention, the EcoSport’s reverse sensing system scans for objects near the rear bumper, and its rearview camera displays other potential hazards. With the vehicle’s Hill Start Assist feature, you can switch from the brake to the gas without rolling backward, giving you an extra helping hand for any tricky maneuvers on hills.
4. Technology
The EcoSport’s SYNC® 3 system enables Apple CarPlay and Android Auto compatibility, keeping you connected to what’s important while on the road. This responsive, voice-activated technology is especially helpful when combined with the eight-inch color LCD and navigation system. With FordPass Connect™, drivers and passengers can both utilize the in-vehicle 4G LTE Wi-Fi hotspot for up to 10 devices at a time. Within this compact SUV, you’ll also find two fast-charging USB ports, a 12-volt outlet on the console, and a 12-volt outlet with optional 110-volt outlet in the second row so neither driver nor passenger will have to wait to power their devices
Drive Away Today
Want to get in the driver seat of the 2020 Ford EcoSport? Visit Airport Marina Ford, where our knowledgeable team can explain the options available in each model and help you streamline the buying process. Image via Ford.com
4 Best Features of the 2020 Chevy Equinox
The crossover segment is getting crowded, and every automaker has to come up with something unique if they want to stay competitive in this space. The Chevy Equinox has changed up some things: what have those changes done?
Nice Esthetics
The new Equinox doesn’t disappoint in comfort. The new Midnight Edition is available in the LT trim, and it marries a black exterior with glossy black wheels, interior trim, and a blacked-out emblem surrounded by darkened fog lights for a gorgeous new look.
All the old paint colors are still available, and now you can also get it in Chocolate Metallic and Cayenne Orange Metallic, both of which give you a unique way to stand out, yet in an understated rather than flashy way. With any of the LT models, you can choose leather-trimmed seats.
Comfortable, Functional Interior
There are a lot of options here, and you can choose anything from sparse but functional to luxurious to suit your preference. Android Auto and Apple CarPlay are standard, as are keyless entry and ignition.
Another standard we love is active noise cancelation, so you’ll be able to enjoy your tunes or take a work call without a roar from the engine interfering. The infotainment system is easy to use and intuitive, and the higher-trim models offer you a bigger screen. There’s a pleasing number of available apps, too.
Turbocharged Economy
This is an entry-level vehicle in the segment, so it’s surprising to see a turbocharged, 1.5 liter, inline-four base engine capable of generating 203 lb-ft of torque and 170 HP. This power comes with a six-speed automatic transmission that gives you 26 mpg in the city and 31 on the highway with the front-wheel drive.
The all-wheel-drive gives you 25 mpg in the city and 30 on the highway, which isn’t much of a sacrifice for the advantage of AWD. If you choose the next engine size step up, you’ll get a 2.0-liter, turbo, inline-four engine capable of 252 HP and 260 lb-ft of torque. Few manufacturers in this segment even offer higher-output engine options, so this is a real plus for the Equinox.
Plenty of Space
Despite a compact wheelbase, this little workhorse can take the whole family and then some. The Equinox has a 37.4-foot turning radius, which is small for the size and makes it a breeze to maneuver. Yet somehow, there’s also plenty of headroom and 39.9 inches of leg space in the back seat.
You get 30 cubic feet of cargo space with the rear seats up, and when you put them down that goes up to 64 cubic feet. While this is slightly less than some others in this category, it’s also more than you’d expect for the overall size of the vehicle.
The 2020 Equinox comes in four trims–L, LS, LT, and Premier–and every trim comes with plenty of options to customize, but they all sport our four favorite features. Which one gets you most excited?
The 4 Best Features of the New 2020 Hyundai Elantra
The all-new 2020 Hyundai Elantra is gorgeous, safe, and fun to drive. But what specific features make it irresistible? Read on for the top features of the 2020 Elantra.
1. Six 2020 Hyundai Elantra Trims
The new Elantra has half a dozen trims from which drivers can choose:
- SE – starts at $19,150
- SEL – starts at 19,900
- Value Edition – starts at $20,800
- Eco – starts at $21,450
- Limited – starts at $23,000
- Sport – starts at $24,000
With this variety of options, drivers can be sure to select the complete package that best suits their individual needs and desires.
2. Incredible Engine Power
The SE, SEL, and Valie’s 2.0L engine boasts 132 pound-feet of torque at 4500 rpm as well as 147 horsepower. The Sport’s 1.6L engine features 195 pound-feet of torque at 1500 rpm and an impressive 201 horsepower, while the Eco’s 1.4L engine showcases 156 pound-feet of torque and 128 horsepower—not bad for an eco-friendly vehicle.
3. Excellent Mileage
The SE comes with a combined 35 miles per gallon, while the SEL, Value, and Limited options feature a combined 34 miles per gallon. The Sport trim has a combined mileage of 29 miles per gallon, and the green Eco version boasts a whopping combined mileage of 36 miles per gallon.
4. Impressive Safety
- All six trim options of the Elantra come with added features that enhance the vehicle’s safety rating, including:
- Four-wheel ABS
- Daytime running lights
- Rear door child safety locks
- Rear center three-point belt
- Child seat anchors
- Front and rear head airbags
- Dual front side-mounted airbags
- Passenger occupant sensing airbag deactivation
- Remote anti-theft alarm system
- Traction control
- Tire pressure monitoring
- Pre-collision safety system
The above are just four of the top features of the 2020 Elantra. Which aspect of this Hyundai model makes you most excited to get behind the wheel?
Is the Mitsubishi Outlander PHEV a 4WD?
Hybrid cars are the newest trend in the world of cars, and what’s not to love? The theory behind a hybrid car is to capture the power of a traditional engine and merge it with the eco-friendly capabilities of electric technology. But for drivers who are looking for performance and driving ease on multiple terrains, the question of all-wheel drive in hybrid models becomes important. Can the Mitsubishi Outlander PHEV bring the power you need with the energy savings you crave?
Mitsubishi Outlander PHEV
The Outlander PHEV is Mitsubishi’s answer to a sporty performance SUV with all the eco-friendly advantages of electric engine design. Under the bonnet, the Outlander PHEV uses innovative configuration to marry a plug-in hybrid with a high-performance engine that beats the emission standards required in Australia.
Whether it’s on-road or off-road, the renewable power of the electric engine can handle about 22 miles of only-electric driving, which makes it a convenient fall-back if your outdoor activities leave you out of petrol. Hybrid versatility gives you more freedom and is easier on your wallet in the long run.
Is the Mitsubishi Outlander PHEV a 4WD?
One of the leading questions about the Outlander PHEV is whether or not the hybrid truly has all-wheel drive. The simple answer is yes. This hybrid was specifically designed for 4WD and has a lock mode on all-wheel performance in both electric and non-electric power modes.
The Outlander PHEV is unique among other 4WD vehicles because the option to use all-wheel drive is adaptable to circumstance. In other words, you don’t have to use the 4WD mode unless you need to, which cuts down on continued engine strain and prolongs the performance life of the vehicle. The Outlander can switch between 4WD and basic 2WD with a simple switch, making it easy to drive both in and out of the city.
What 4WD Can Do for You
For many drivers, having a car with 4WD capabilities is a must-have. Why? 4WD is shorthand for a vehicle that can be driven in all conditions and on all terrains without any performance sacrifice. These vehicles are best known for being able to go off-road, which makes them popular for drivers with active outdoor lifestyles or for drivers who live in areas with rougher roads, such as those in the outback. Whether you need to use 4WD to handle demanding weather conditions or to safely reach your next campsite, 4WD is a must-have for anyone who plans to drive outside of urban areas.
Hybrid cars are the future of transportation, which is why they are more popular now than ever before, and why they’ll continue gaining popularity from car manufacturers. If you’re looking for a performance hybrid vehicle that prioritizes the durability of 4WD, then the Mitsubishi Outlander PHEV should be at the very top of your list. The Outlander PHEV has an attractive sporty exterior, huge amounts of storage and seating space, and all the eco-friendly 4WD performance you need for both on-road and off-road activities.
Top 5 Reasons to Drive a Honda CRV 2019 in Australia
The Honda CRV 2019, Australia edition, is one of the country’s best sellers. That’s pretty amazing considering there are close to 50 SUVs and crossovers to choose from in the same price range. It turns out there are good reasons for that popularity!
It’s Affordable
At well under $30,000, the CRV is just about the most affordable vehicle in its class. That’s taking into consideration initial costs, the cost of add-ons, and on-going costs. With its economical continuously variable transmission, this is certainly not going to guzzle the petrol, and since it’s backed up by Honda’s legendary reliability, you won’t be taking to the garage every couple of months for a repair.
It’s Loaded With Safety Features
A lot of us are looking at this vehicle class because we’ve got some little ones to take around. We value safety features that make it easy to protect them, and the CRV has a three-angle rear-view camera, hill-start assist, and driver-attention monitor standard. If you’re interested, you can also get optional rear parking sensors.
It’s Spacious
If your children are like ours, they come with a lot of stuff. Fortunately, that’s not going to be a problem with the CRV. If anything, there’s more room than you’ll quite know what to do with. Our favourite feature, perhaps, is that the handbrake is up high on the console, meaning there’s space for a sliding armrest and a tray that can hold quite a few drinks.
The door pockets are huge, and the glovebox can fit a couple of large water bottles if you needed it to. The backseat is made for child seats, and there’s an enormous amount of leg and headroom. The seat base is long enough, even in the back, for an adult to be comfortable on a long drive.
It’s Stylish and Convenient
Is this the most stylish vehicle you’ll ever get into? Of course not: and if it was, you wouldn’t let your kids and your mate Alex have a soft drink in it. The Honda CRV strikes a nice balance. There’s some good trim on the doors, an adjustable (and comfortable) driver’s seat, and the outside is a nice balance of rugged and stylish. But there’s also plenty of hard plastic that little ones can’t stain, crack, or rub chocolate into.
It’s Balanced With Tech
We love technology in a car, but we also think it shouldn’t go so far that it gets in the way of driving (or safety). With the CRV, you get good basics that will please you and your passengers, like a conversation mirror for the driver, one USB and one aux connection, and two 12-volt sockets. At the same time, the screen isn’t distracting and can only be operated by the buttons, meaning you’ll never find yourself squinting at it trying to make out a screen-touch choice. The kids will be happy with rear ventilation, too.
The 2019 Honda CRV is perfect for Aussie families and driving conditions. You can’t go wrong with this one.
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