First, the bad news: the internet has never been more competitive. If you’re a small business owner looking to expand your customer base, you simply can’t afford to drag your heels. And if you’re looking for help by hiring a content writer for SEO purposes, there’s no time to waste on that, either.
At the end of 2018, it was estimated that roughly 4 million blog posts get added to the web every single day.
In addition, there are over 500 million daily tweets, and 5 billion Google searches.
Yes, it’s busy out there. And for a business owner, that can seem very daunting. Getting noticed might seem less like “shouting into the void” and more like “shouting in a room with millions of other people.”
But don’t let the volume get you down.
There’s a lot of good news, too.
Getting Noticed
While the internet may be more crowded than ever, it’s also getting more sophisticated. Yes, there are millions of new blog posts every day, but most of those posts have nothing to do with your particular business, niche, or the region where you operate.
The same thing can be said of all those tweets and Google searches.
The reality is that there are customers who are looking for you. Somewhere, someone needs exactly what you have to offer.
And there are ways of making sure that some of those 5 billion Google searches wind up on your doorstep; on your home site.
The best way to get traffic coming your way is to give them something to look at. That means content. The more, the better.
When you hire a content writer, you get a professional who specializes in creating the types of posts that people want to read. And when you start talking about a content writer for SEO (Search Engine Optimization), you get more than that: you get a writer who specializes in creating the types of posts that bring people to your site in the first place.
What Does A Content Writer For SEO Do?
Content writers generate articles, blog posts, and other web-related material. This material can take many different forms, so writers need to be flexible in their ability to create different kinds of content.
Sometimes, posts can be extremely short. They might contain only a few paragraphs, like a small news article. At other times, they can be in-depth research pieces, packed with information, quotes, references, and infographics.
Whatever the case, the goal is always the same: to engage and inform the reader (ideally, your target customer).
When you add SEO to the mix, you add a second layer to the writing.
Now, the content writer is writing for another audience: the search engines that will drive traffic.
They’re still writing for a human audience. That never changes. But a content writer for SEO is specifically designing content in order to bring more people to the site, by catching the attention of Google, Yahoo, Bing, and every other engine currently indexing material on the web.
Where To Find A Content Writer
There are a few different options when it comes to maintaining your blog.
You can do it yourself. But of course, the downside here is that a blog is a constant drain on your time. Ideally, you’re going to be posting something at least once a week. That requires planning, writing, editing, and the actual posting itself.
You can assign it to someone within your company. But again, this takes away from whatever their primary function is. And even if one of your employees is a good writer, there’s no guarantee they can write great SEO content.
You can work with a freelancer. This is a bit of a roll of the dice. If you work with a single writer, you can wind up with good or bad results. But the downside is that if this writer becomes swamped with other work, or goes on an extended vacation, you can wind up needing to start the whole search process over again.
You can work with a content company. This is the most reliable method, as content companies typically work directly with you to decide the direction of the blog. They take care of the SEO research. Then, they turn it over to their writers for the actual “writing portion.” And because they work with many writers, you never have to worry about your posts not being done on time due to someone leaving town.
The Benefits Of SteadyContent
At SteadyContent, we pride ourselves on our consistency, quality, and client satisfaction. We’ve been in the business of creating content since 2010 (which is a long time in this particular niche), and we’re growing every year, because we continue to demand the best results of ourselves and our writers.
If you’ve never worked with us before, here are a few things you can expect.
See Blogs Posted On A Consistent Schedule
You may be familiar with Bill Gates’ classic phrase: “Content is king.”
It’s true… but while content may be king, consistency is what keeps that king in power.
Search engines like Google love fresh material. When they index available search results, they notice when a site hasn’t been updated in a while.
Customers notice, too.
Have you ever visited a website that looks like it hasn’t changed its content or its design in years? It can feel a bit like entering a brick-and-mortar store with an unswept floor and dirty windows… it makes you wonder if anyone is paying attention.
When you hire SteadyContent, you get that “fresh” update every week. Content is automatically posted. Customers can see that someone is home, and it makes an immediate positive first impression.
Reduce Time Writing And Posting
Another thing you’ll discover is that you have loads more free time.
If you’ve been struggling to take a few items off your “to-do” list, this is one of the most efficient ways to do just that.
SteadyContent makes the experience seamless and streamlined, so you don’t need to worry about actually sitting down and producing a new piece week after week.
We will work with you to figure out the type of content you want. You always have control over what goes onto the site. But then we turn the actual writing over to a content writer for SEO, eliminating the biggest time drain.
With our system, you maintain control and can engage with the creative piece of the blog development, while leaving the time-consuming writing portion up to us.
Get New Ideas For Topics
Of course, if you don’t have your blog mapped out already, we can help with that too.
One of the advantages of working with SteadyContent is that you get a whole team. We put a lot of different minds to work, thinking of ways to help your blog thrive.
Our SEO researchers find the best keywords and trending topics, so Google will notice your site. Our title writers come up with catchy ways to snag readers’ attention. And our content writers create engaging material so readers will want to come back for more.
With an entire team working for you, you get a creative machine that will come up with great new ideas for topics. Some will be trending; some will be topics that never go out of style.
But the net result will be that you’ll connect with a wider range of customers.
Become Aware Of Trending Topics
And while we’re on the subject of trends… one of the biggest advantages of hiring a content writer for SEO is that you become instantly connected with searches being done by your customer base.
That’s a huge advantage.
You probably already understand that customers often know what they want before business owners do. The savvy business owner is one who is able to discover, supply, and market to those customers before anyone else does.
By working with SEO writers, you keep your finger on the pulse of your customer base, and you might even discover a few things yourself in the process.
Peace Of Mind
When you have a team like SteadyContent on your side, you also gain incredible peace of mind. There is so much you need to figure out and keep track of.
Don’t misunderstand: the right SEO content can radically boost your customer engagement. It’s not uncommon to see an increase in traffic of 400% of more. The process of optimizing a blog is absolutely worth the time it takes… but is it really worth your time, specifically?
There’s a learning curve to writing SEO posts—and a learning curve to doing that kind of research. When you hire a content writer for SEO, you get ahead of that curve.
Getting Started With SteadyContent
At SteadyContent, we work with business owners in all corners of the world, in many different industries. Whether it’s writing blog entries about trends in health, technology, entertainment, or anything else, we have covered hundreds of topics, and we’re able to customize it for you.
And because we know what it’s like to build a business from the ground up, we’re also eager to help other business owners who are doing the same.
So give us a call or an email! We’d love to work with you, and we even have an introductory “trial package” that will let you test out our services. Together, we’ll build a better blog for you (and your customers!)
