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A Proven Formula for Good Content

What can you do if your content marketing strategy isn’t generating the results you had in mind? It started out so well, with brilliant brainstorming sessions that yielded dozens of novel ideas. But now that you’ve published a few articles, the bloom is off the rose and disappointment is seeping in. Don’t get discouraged, creating good content takes work.

Great ideas aren’t enough to drive your content marketing to the top of the search results. If you really want to produce good content that keeps the reader hooked, you need a formula for success. Here’s ours.

Seven Steps to Creating Good Content Every Time

1. Keep Your Objectives in Mind

If we asked you for your content marketing objectives, what would you say? Would you spout off KPIs that you hope to improve, like the number of views or time spent on each view? Do you want to elevate your CTR or conversion rate?

If you’ve been thinking about your content in the context of numbers and metrics, you’re missing the point. All of those numbers will improve when you write your content the right way. That means that instead of thinking about numbers, you need to think about your readers.

When you put your public first, you’ll see the results you were hoping for. The line graphs will rise on their own. Trust the process. So, what should your objectives be? Here are the three that we always keep in mind.

Keep Your Reader Engaged

Reader engagement is the main goal. It starts with the headline that encourages someone to click on your article. From there, it’s all about writing in a way that encourages someone to keep scrolling. With proper heading placement and quality prose, your reader won’t want to back out of your page. That increased engagement tells algorithms that your content is actually worth promoting. You’ll see your search rankings rise and your readership grow.

Write Useful Content

Great writing and a catchy title will get readers through the first couple of paragraphs. But if you want your reader to reach the end, you need to ensure that every word matters. People have busy lives. The minute they feel that what they are reading isn’t delivering valuable information, they’re out.

So what makes content useful? First, it needs to be relevant to the reader. While your readers’ circumstances are beyond your control, you can still keep your writing from deviating into tangents and side notes that distract instead of inform.

And when it comes to informing, you need to toe the line between giving too much or too little information. Overexplaining basic concepts will bore the reader quickly. Likewise, dumping heaps of complex terms on the uninitiated reader is a one-way ticket out of your content. Conversely, however, you can’t gloss over important concepts or outright ignore major concerns a reader might have.

Establish Your Authority

Getting your readers through your article is a great accomplishment. However, you also want them to come back. A content writer needs to present the business as an authority on the issues they discuss. You want your reader to leave thinking “I need to come back here because they know what they’re talking about.”

This is a natural consequence of writing good content. You can give it a nudge in the right direction by linking to other reputable sources, covering topics as soon as news breaks, and by peppering your articles with a dash of your own experiences. With these objectives clear in your mind, it’s time to get to work.

2. Research Your Reader

Every line of quality content started with research. But the research that matters most isn’t necessarily the research about the topic. Instead, you want to focus on the reader. What are they looking for?

If you want your content to be useful, then you need to think about what your reader needs. For instance, we know that more and more businesses are switching to a content marketing strategy. The industry as a whole is poised to see over 14% growth year over year. That means there are lots of people who are just getting into content marketing for the first time.

Plenty of those people are business owners who are struggling to make it work. And many more are content writers who want to get in on this growing marketing trend but aren’t sure where to start. This article is for you.

Using Research Tools

We can rely on our intuition to some extent since we’ve been in the content game for a long time. But we still rely heavily on tools that give us a clear idea of what readers are searching for. Google Trends is how you keep your fingers on the pulse of the internet, and every marketing campaign should start there.

There are other tools that can be useful, like answerthepublic.com. This site takes a couple of keywords and shows you the questions people are asking in relation to those terms. You can craft the perfect headline or strategize a series of posts using this tool. You can find plenty more by looking for “search listening tools” or “keyword research tools”. Many of these are free with extra features if you decide to pay monthly.

3. Plan Your Draft

Once you’ve settled on keywords and know what your reader wants, it’s time to plan your writing. Before you start pummeling your keyboard, make an outline with the headings you’ll use in your content. This makes the actual writing much easier since you won’t have to constantly remember what you wanted to say next. It’ll also keep you from rambling too much in one part of your article.

Set a word count and get a ballpark figure for how many words should be in each section. Keep that in mind as you write and you’ll find good content pouring out your fingertips with minimal effort.

4. Write a Rough Draft

There’s a common saying in the writing world that your first draft will always be garbage. This isn’t wrong: great content is rarely produced in a single sitting. However, that doesn’t mean you can’t produce something decent in your first go around. As you write, you’ll see the quality of your first drafts steadily improve.

So don’t be shy about your writing. Go ahead and write garbage. You can always clean it up later. Having said that, there is one thing you should make sure you do well in your first draft:

Don’t Forget to SEO

If there’s one thing that you absolutely should pay attention to while writing your content, it’s SEO. Good SEO needs to be woven into your work discretely. If a line suddenly feels forced because it screams “look at this keyword!”, readers will be turned off.

So don’t make the mistake of adding SEO at the end of the process. It rarely flows smoothly and is quite noticeable. Instead, try to incorporate it in your first draft and make it a natural part of your writing.

5. Proofread and Polish

With your first draft done, you’ll want to go back and proofread your work. Clean up any grammar or spelling mistakes that you catch. You may want to consider using a third-party tool like Grammarly if you’re not confident in your own grammar knowledge.

Polishing means enhancing your work by removing repetition and trimming excess information. You might be surprised how many times you use basic words like “good” or “bad” instead of high-quality words like “excellent” or “awful”. Ctrl+F some of those phrases and your eyes will widen when you see the same word used a dozen times. Nothing turns readers off faster than copy that lacks creativity.

6. Add Images and Videos

Good content calls for more than just great words. You also need visual content that can engage your reader and keep them on the page. Images and videos have that potential. Google also approves and raises your SEO rating when you use these elements. But what if you’re not a video expert or Photoshop master?

Free stock footage sites like Pexels can help you get images for use on your website without copyright restrictions. If you’re looking to add video, remember that you don’t actually have to make it yourself. You can share useful content from other creators and talk about it in your article. Remember to add appropriate captions and metadata to these elements, as that will also contribute to your SEO.

7. Track and Revise

After you upload your content, you’ll want to monitor its performance and take notes. Analyze what your best work has in common and lean into that on your next piece. You may want to make slight changes or updates later on to keep your work fresh and optimized.

With practice, you can get this process down to a science and produce quality content every time. But if you’d rather leave it to professionals and save yourself the trouble, contact us at SteadyContent. Our team of writers knows how to craft excellent content regardless of the word count or topic. It’s content you can count on, every time.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.