If you have a website, you know that you need content. But if your site is primarily to sell something, is this really as important as the actual shopping area of the site? The short answer is yes, you still require content to have a successful website. You may wonder why which is what we will explore in this article.
One of the best reasons to have a blog is to teach your customers about your product and what they need to know. It may be ideas of what they can use it for, how to take care of it properly, or other methods of use that they may not think of. You can provide information related to your product such as the trends in your industry or anything else that seems relevant to your business. It doesn’t always have to be something that is a sales pitch; in fact, posts without a sales pitch can go a long way with your customers. It is a good idea to include a post about how your company works such as when someone needs to make a return or has an issue with their order. A search bar is also a great thing as people get frustrated when they cannot find the information that they want.
In order to make a sale, you typically have to get your product in front of someone several times. By posting new content, they are reminded that your business exists and they will think of you when they require something you provide. Think about it yourself, how often have you realized you needed something and recalled that you had seen an email or a blog post on that very topic a few days ago. You then went to that company to get what you needed. This is proof that this strategy works. Make sure that you share your posts through any social media accounts that you have established.
Search Engine Optimization
You may not know a lot about search engine optimization but this is something that is important to get your blog found. It is about using the right keywords and other marketing techniques to get people to your blog. If you aren’t comfortable writing yourself, look into content writing. You can hire a ghost writer to help you with your content on whatever schedule you require. There is a good chance that a content writer will offer SEO services along with the content. It is a good idea to ask them. If they are not able to help you with that, you can hire someone else to help you or you can do your own research. That said, it does take time to find the right terms and be successful.
Keep It Current
To keep people coming to your site, it’s important the information is current. People get frustrated when they come to your website and hope to find the current trends but then they realize you haven’t updated for three years. The other great thing about using current trends is that it’s an easy idea for a blog post and doesn’t necessarily require a lot of effort. You can post the trend and then give your opinion or thoughts about it. You can easily set up Google alerts or other methods so that these ideas can be delivered to your inbox.
You may not think that the way a person navigates your website is going to help increase your sales, but you would be surprised. Make sure that a person can find your wordpress blogs through the main menu of your website. It should also be on the same domain as your commerce site. For instance, if your website is “businesswebsite.com” then the blog should be at “businesswebsite.com/blog”. This helps your blog be more easily indexed which allows for people to find is easier. That said, it should not be mixed in with the other menus on your site, it is best to have it with its own category. Maybe a top menu saying “Blog” and then underneath it can be “Trends”, “Using Our Products”, or whatever else is appropriate for your ecommerce site. Using categories or tags on your blog will help with categorizing things properly.
There are many elements to promote your ecommerce website. Not only do you need the product that you are selling, but you need to let people know you are out there and encourage them to purchase from you. But remember, do not make your blog all about the sales that will cause people to leave.