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7 Secrets: The Anatomy of an Incredible SEO Content Writer

7 Secrets: The Anatomy of an Incredible SEO Content Writer

Are you a small business owner looking to hire an SEO content writer?

Or perhaps you’re still debating, questioning whether you should hire someone or create your blog yourself.

Or maybe you’re a freelancer looking to become a blog writer, exploring the world of content creation, and wondering what the crucial skills are.

Whatever the case, if you’re new to this particular world, there are a few basics you need to know.

Of course, you’re already aware that there are dozens (if not hundreds) of types of writers in the world.

And of course, you also know that each specialization requires unique skills.

There are copywriters, technical writers, grant writers, novelists, journalists, opinion piece writers, speechwriters… the list goes on and on.

Each of these jobs requires different skills, because the function of the finished material is different. The crucial difference here isn’t always the writers themselves… many writers can write in a wide range of styles.

The crucial difference comes when we ask ourselves: what is this piece for? Who is it written for, and what is its purpose?

When we consider the function of quality SEO content, we can determine the traits necessary to be a great SEO content writer.

The 7 Key Traits Every SEO Content Writer Needs

Every writer needs a few basic skills, no matter the area of specialization. But some are specific to content writing, and are crucial for creating posts that will not only be well-written, but effective.

So whether you’re looking to hire a content writer, or to hone your own skills, let’s take a look at seven key traits you’ll need in your quest.

#1 You Have a High Degree of Personal Organization and Motivation

Okay, so this is technically two things. But organization and motivation go together, and having one without the other is not going to get you the results you want.

Statistically speaking, if you’re an SEO content writer, you’re most likely a freelancer. You might work with specific companies, or you might work solely for yourself. Whatever the case, a lot of self-motivation is what’s required here.

You will probably be working at home or at a cafe. No boss will be standing over your shoulder, telling you that you have until the end of the day to complete a given task. The benefit is a high degree of autonomy… but you’ve got to provide the motivation yourself.

In addition, you need to be organized. The more organized you are, the more productive you can be.

In addition (and this is important once you take on multiple clients) organization helps you learn what your own personal limits are. How much you can reasonably expect to complete in an average day, and how to avoid burnout.

Part of being a responsible freelancer is being honest about how much you can deliver, and how quickly you can deliver it.

If you’re a business owner, both of these become even more important. Of course, business owners tend to be highly motivated already, and have to have the attitude that they are responsible for the big picture.

But if you’re a business owner and you’re creating a blog yourself, you’re going to need extra helpings of both motivation and organization. Web blogs drive traffic and boost sales, but they take a lot of work, and they take constant updates.

Amidst all the other things you have on your plate, that’s going to require some extra energy.

#2 You Have a System

This is a little different from being organized in a professional sense.

This is more about efficiency, and knowing you can complete a task.

Although quality and readability will always matter, an SEO content writer doesn’t have all the time in the world.

You’re not George R. R. Martin. You’re not guaranteed to hit the New York Times bestseller lists, so you don’t get to wait five years (or more) between starting a project and finishing it.

Content creation requires speed and focus. Although you frequently have enormous freedom as far as what goes into a given piece, there is another sense in which it’s a bit like being on an assembly line.

When you write for a business blog, you’re creating a product, and there are certain expectations for the quality of that product and what it’s going to contain.

If you know what the steps are, you will set yourself up for success.

First, you want to research your topic and the business surrounding it. If you’re a business owner writing your own blog, you’ll already have this knowledge down cold.

Second, you want to develop an SEO strategy. That means coming up with keywords and topics that catch the readers attention.

And third, you want to create quality work at a steady pace. If you’re a freelancer, your business clients should be able to rest assured that their posts will be updated regularly, and that the material will be relevant to their customer base.

Everything becomes much easier when you know what the steps are. When you have a system you can count on, you wind up with much more confidence, and you can get a lot more content out the door.

#3 You Deliver on Time

Of course, this shouldn’t be a surprise. Blogs that lose their momentum will also lose the notice of search engines.

For the professional SEO content writer, this is a no-brainer. If you’re a freelancer who can’t deliver posts on time, you’ll likely lose clients or be out of a job.

If you’re a business owner, the repercussions are less immediately obvious, but they’re still there. A blog that’s not being updated will gradually see less traffic, and you’ll see less profit as a result.

#4 You Have an Attention to Detail

When people think “blogs,” they often think of someone’s random thoughts, splattered on a rambling post about their private lives.

A professional blog is not that.

Don’t let the term “blog” fool you. When you’re producing a professional blog for your business, you’re creating the very first content that many new customers will see.

You only get one chance to make a first impression, so make it a good one. Your blog should be well-written, easy to read, and contain proper grammar and punctuation.

Above all, it should be engaging.

Readers can usually forgive a misplaced comma here or there, but they need to be interested in what you have to say.

So pay attention to detail… but also pay attention to keeping their attention.

#5 You’re a Research Superstar

There is a lot of substandard material on the web. Some of it is the result of writers who don’t understand their subject. In other cases, it’s because writers are writing in their second language. All too often, companies attempt to outsource writing to non-English native freelancers. This usually results in subpar content.

Whatever the case, if there’s something you don’t know, you have to be ready and willing to find out.

Researching a new topic is a lot of work, but it’s also one of the joys of being an SEO content writer. You’re constantly learning new things, and then solidifying them in your brain by teaching them to someone else through your blog posts.

It’s one of the most rewarding parts of the job: you’re always discovering something new.

But you have to be willing to do the work.

#6 You Have a High Level of Adaptability

One of the challenges of working with many different clients is that they’re not all operating with the same goals.

One business might want content that has a very simple tone. Others might want a lot of personality, humor, and playfulness in their content.

So you need to be able to adapt to the needs of your client, and the expectations of their customer base. That becomes easier with practice, but if you want to be a good SEO content writer, always remember that you shouldn’t get too stuck in your ways.

After all, you are writing for someone other than yourself.

#7 You Know Every Piece Is for a Specific Audience

When you’re writing SEO material, you have two audiences.

The first is your human audience. These are the customers and web surfers that will come your way, interested in finding out more about your business.

The other is your search engine audience—this is where your SEO preparation is going to become critical.

You’re looking to incorporate specific keywords that will catch Google’s attention. If you’re writing dozens of posts for one blog, you also want to make sure that these keywords answer a variety of questions, in order to cast a wide net.

You also want to create a steady flow of fresh content so that search engine archives are constantly seeing that you have new material (this boosts your visibility).

And when writing for people, you need to create not only engaging content, but clickable headlines.

A great strategy is to do your SEO research at the beginning, before writing a single post. Get a feel for what the big picture is going to look like. That way you know that when you’re finished with a round of blog posts, you’ll have a range of keywords represented, and you’ll be writing for the right audience.

The SteadyContent Solution

Perhaps all this seems like it’s a bit much to handle. After all, being an SEO content writer can be a full-time job, and if you’re a business owner, you already have a job that’s more than full-time.

But fortunately, at SteadyContent, we can take the pressure off. Our writers exemplify these seven traits. And with a team of over 500 individual writers, you can rest assured that your content will be well-researched, well-written, and completed in a timely fashion.

Interested in a test run? Check out our short-term introductory packages, and see what’s right for you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.