Because you’re reading this, it’s safe to assume that you’re probably working on a blog for your company (or at least thinking about it.) Maybe it’s been active for years, or maybe it’s still in the design process. But your time is short, and it makes you wonder if it’s better to work with one of those content writer companies.
Content companies are in the business of giving your blog a boost.
They do this by creating loads of quality, SEO-driven content. That brings search engines (and people) to your site.
That is a very good thing for your business, but maybe you’re not entirely sure what the actual, practical benefits are likely to be. Will it actually help you? And why work with a company, as opposed to hiring the least expensive freelancer you can find?
Content Writer Companies? Or Freelancers?
That is the question.
Do you want to hire a single freelance writer, who will work for you and be responsible for every aspect of the content (quality, SEO, keywords, and punctuality)?
Or do you want to look into content writer companies instead, which might seem a little less personal from the outside, but might also be a bit more credible?
Depending on what stage your blog is currently in, you may be trying to figure out what your best options are.
Freelancers come in all shapes, sizes, and levels of expertise. But even the best of them have limited resources.
Working with companies gives you a lot more options. Let’s take a look at some of the biggest reasons to work with a company, and what that means for you.
Reason #1: A Powerful Support Network
When dealing with content writer companies, as opposed to freelancers, you get an instant benefit right off the bat.
Companies often have their own staff, in addition to just the writers (or a single writer).
Staff employees are focused on your experience. They do their best to streamline the process, and make every step easier.
Companies know that if a client can’t get an accurate quote, find reliable information, or have their questions answered in a timely fashion, they’ll move on.
They’ll leave, and go to another company that’s easier to use.
All this means that there’s extra pressure on companies to maintain maximum convenience and professionalism. After all, a few bad reviews can have a big impact on their ability to stay in business.
That’s a big advantage for you, the small business owner.
A solo freelancer may not provide nearly as much support, mainly because of the demands on the schedule. Even if they have the best of intentions, all that support requires time. After all, setting up an automated website doesn’t happen on its own.
In addition, because freelancers charge by the word, there’s added pressure on them to spend more time writing, and less time in a support capacity.
But with the resources of an entire company on your side, you get a whole support network as part of the deal.
Reason #2: Customized Content
Business owners know what they want.
Usually, if you’re looking to get a blog up and running, you have some idea of what that blog should look like.
Maybe you even have a very specific set of ideas. In most cases, there just hasn’t been time to get it all up and running.
That desire for customized content is a huge factor for small business owners. And when talking about the perceived advantages of working with a freelancer, one of the major themes they talk about is that it will be easier to get what you want from one person.
It’s assumed that smaller is better, in this case. A freelancer will presumably take feedback, listen to your concerns, and develop a blog built around your goals and your niche industry.
And that’s often true. There’s just one problem…
Content writer companies do that too.
Customization is not a luxury. It’s not even an option. It’s the difference between effective SEO content and useless words on a webpage.
Freelancers and companies both will do everything in their power to make sure that your company’s services, goals, values, and personality are all represented in the material they create for you. And they’ll use those pieces of information when doing their SEO research.
Of course, whether you hire a company or a freelancer, there’s going to be an amount of flexibility you’ll get. But that flexibility has more to do with the individual company itself, or the individual freelancer.
The real way to make sure you’re getting the best return for your time and money is to talk with them ahead of time. Provide a lot of details (this is especially important if you don’t already have a blog in progress).
At SteadyContent, this initial consultation is a key part of our process. We find out everything we can about your business when writing posts. We consider your location, services, ideal customers, competition, all of it.
And what’s best: at any given time, there will be multiple people considering what’s best for your blog, so nothing gets left behind.
Reason #3: Accountability And Avoiding Plagiarism
One of the biggest advantages of hiring content writer companies is that they have reputations to maintain. Whether they “sink or swim” will be determined largely on account of that reputation.
It’s no secret that plagiarism is a huge problem on the internet. There are entire software programs dedicated to copying articles, paraphrasing them, and passing them off as original work.
Add that to the fact that there is simply so much material out there, and you are left with a sad conclusion: it’s never been easier for a student to cheat on an essay, or for an unscrupulous content writer to sell work they didn’t write.
So how can you be sure that the material you’re getting is legitimate?
How do you know it’s original, and not something that’s been taking and slightly modified from somewhere else?
Well, it’s not realistically possible to police every single article. But there is one upside to hiring a company, and that comes back to the question of reputation.
If a freelancer wants to scam clients, they can sometimes do that, and then immediately disappear into the void. They might even be able to show up later under a new name, and repeat the process.
When you work with a content company, you’re working with a team that has a lot to lose by acting in an unprofessional manner.
Content writer companies such as SteadyContent know that they need to maintain the highest standards for their writers, both ethically and in terms of professional quality.
Reason #4: Quality Content, Written By Native English-Speaking Writers
Content writer companies also put a premium on quality.
When you share responsibility for maintaining a blog with multiple writers, this becomes even more important. A solo freelancer, writing every post, will typically write at about the same level and style for each post.
However, if you’re a company that has a pool of content writers, you run the risk of having your posts become inconsistent. The way to combat that is to ensure that all your writers go through an intense screening process.
SteadyContent only hires about one in every twenty applicants. Compared with college admissions, that rate of acceptance is up there with the best Ivy League schools.
As we specialize in English-language content, all our writers are native English speakers and pass strict tests in order to work with the company.
Reason #5: Up-Front Pricing
Freelancers can set their own rates. Some might charge by the word, some by the project, some by the hour. They’re in business for themselves, so they’re free to do that.
But the downside for you, business owner, is that the cost of a freelancer can quickly spiral out of control.
If a freelancer decides to bill you for more hours, or if there is a hidden “gotcha” in the agreement, you could be paying more than you originally expected.
In addition, the competition among freelance sites (like Fiverr and Upwork) is incredibly fierce. Many workers are forced to lowball their services in order to attract attention.
Then, of course, they start finding ways to tack on a few dollars here, and a few dollars there.
With content writer companies like SteadyContent, you’ll get your pricing up-front. You will know exactly what you’re getting, and exactly what the cost is going to be.
Reason #6: Automated Posting
Content writer companies need to be efficient.
That means quick turnaround, quick responses to your questions, and automated posting.
SteadyContent produces over 5 million words of quality content each and every month. So everything we do is geared toward making things run smoothly for you and for our writers (after all, they have a lot of writing to do!)
So, we have our staff take care of the posting, web updates, and social media integration. All the technical aspects are handled by a dedicated team of administrators and developers.
That lets the writers focus on what they do best: writing quality posts with clickable headlines that will get new customers flocking to your site.
Starting With SteadyContent
When you work with a full team, you get so many advantages that you won’t see with a freelancer or solo writer. And what’s more, we are excited to work with you!
We currently have an introductory offer that gives you a chance to “try out” our content writing services for just a few posts, at a reduced, low-risk rate.
We’re able to do that because we’re confident in what we do… and that once you start working with us, you won’t want to go anywhere else.
