6 Essential Tips to Develop Your Blog Brand in 2020 | SteadyContent
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6 Essential Tips to Develop Your Blog Brand in 2020

No one has to tell you that your brand is crucial for your company’s identity and success. Branding is its own unique science, and the best marketers spend millions of dollars figuring out how to generate mass appeal through the use of design elements, color, and symbolism. However, there are times when something gets forgotten: your blog brand.

Your Blog: The First Thing People See

Blogs are designed to be online magnets, drawing new visitors to your site. Bloggers write SEO-driven content as a way of attracting new traffic to your doorstep. Unfortunately, it frequently happens that the blog itself looks completely unremarkable, with nothing that uniquely identifies it as being connected to its specific company.

Why Your Blog Needs to Be On-Brand

Think about some of the most successful storefronts you can remember. When you’re in a shopping mall (if you still go to malls) you can spot great storefronts from the other side of the building: Apple, Nike, and Starbucks are just a few good examples. Logos, colors, and design all work together. You know instantly what these places are.

Blogs are often not thought of this way, but in reality, your blog is the front door to your online company site. When your blog provided the link that led to a new visitor coming to your site, then that blog post is the first thing the visitor sees about you. It’s the welcome mat to your business. That’s why maintaining a strong brand connection is critical from the first step.

Maintaining Consistency Is a Continual Practice

Of course, maintaining a brand is easier said than done. All you need to do is look at the statistics to realize that there’s a gap between “what people want their brand to do” and “what the brand actually does.”

Consider this: 77% of marketing leaders say that a strong brand is critical to their growth plans. Yet only 60% say that their brand identity is actually aligned with their long-term goals. If your brand and your long-term goals are at odds, this is something that needs to be fixed. A 60% success rate is a pretty low number when you consider that these are cases of self-analysis.

As a business owner, you need to find areas where the branding isn’t working. Those trouble spots need to be identified and corrected, or the business will suffer in the long run. And hopefully your blog––your “front door”––isn’t one of them.

Risks of Ignoring Your Blog Brand

Your company blog should not be a place where people get confused about “where they are.” We don’t need to spend too much time considering the downsides of this––it is probably fairly obvious that a weak brand will lead to higher bounce rates, while a strong brand will help bridge the gap from the blog to the rest of your site. That in turn will help translate “visitors” into “customers” and boost your conversion rates.

When your visitors come to your site because of an SEO-driven post, they should know whose blog they’re reading. Here are six ways to make sure that’s exactly what happens.

#1 – Your Blog Brand Should Be Visually Consistent With the Rest Your Company

Human beings recognize design elements pretty quickly. We can spot colors and logos even before we read words.

The Starbucks brand is associated with the color green––so you can bet that they’re not suddenly going to start making all their materials purple and gold. If you look at their website, their lettering and color scheme is green, just like their stores and logo. In the same way, Target’s website relies heavily on the color red. Whatever the individual design, the key is consistency.

Your online blog is another manifestation of your company’s image. Even if you use a WordPress map that isn’t directly on your company site, the colors, fonts, and logos should present a unified aesthetic. When your readers click from the blog to your website, they should feel as though they are still in the same space.

#2 – Your Blog Writers Should Understand Your Niche and Company Voice

After the design elements are taken care of, it falls to your writers to continue the work of building a blog brand.

Every industry has its own set of rules and expectations. Blogs that promote a medical practice should be informative and authoritative. They can be friendly, but probably not overly casual if you want to encourage customer trust. Meanwhile, a business that sells party supplies for kids will want a blog voice that’s more fun and laid-back.

Whether you hire blog writers or do all your blogging in-house, it’s important to make sure that they keep the tone consistent.

#3 – Your Blog Writers Should Know Your Audience

The whole purpose of a professional blog is to connect with your readership. For some businesses, this might entail a lot of general information, while for others it might focus on specific products or services. Typically, a business chooses its brand, logo, and design elements in order to evoke a feeling or certain associations. Blog writers should be able to identify what the brand is “trying to say,” and then match the content to the aesthetic based on the expectations of the people most likely to be reading the blog: your customers.

#4 – Your Blog Writers Should Understand Your Monetization Strategy

When you think about the reason for having a blog brand in the first place, it’s to connect your audience to your website. The blog becomes a way for your customer base to get to know you better, and hopefully become more interested in your products.

While SEO research helps get visitors to your site in the first place, the next step will depend a lot on who’s writing the blog. If monetizing the blog is part of your strategy, your bloggers should know how and why. Are you selling a subscription to something? Are you writing product reviews for an affiliate program? Are you selling your own products directly to the customer?

Whatever your approach, your blog writers should include a strong call to action––one that reinforces and connects to your brand every step of the way.

#5 – Volume, Volume, Volume

A store in a shopping mall might have only one customer entrance, but an online store has hundreds (if not thousands). Each time a customer asks Google a question, the specific words they choose will determine what results they get in response. When these keywords are included in a blog post, that post becomes yet another way for the customer to reach your business.

This is why having a blog with a high number of posts will help you far more than a blog with only a few. Each of those posts represents more customers that will walk into your store––but it also bolsters your company image and brand.

Having a blog that deals with a wide range of topics is far more interesting to readers than a blog that only has a few options. Given that most customers look at three to five pieces of content before they make a purchase, you are better served if they can get it all on your site.

The more time they spend on your site (and connecting with your brand) the more strongly they will associate with your business.

#6 – Be Patient, But Be Persistent

Blogs and brands have a few common characteristics. Among them is the unchangeable fact that both are great tools when you’re playing the long game.

Companies don’t change their brands every few months, unless they want to confuse customers and ruin their identity. Likewise, it can take months (if not years) for a blog to show its true potential. In both cases, the payoffs are remarkable.

When you add blog posts regularly, you are giving yourself more chances to connect with your audience, make sales, and invest in the overarching health of your business. If your design, your content, and your blog’s “voice” are all integrated with your brand, you’ll reap the benefits in the long run.

Build Your Blog Brand: SteadyContent

If you’re a business owner who is looking for help with your company blog, you’ve come to the right place.

At SteadyContent, we’ve been supplying business owners with superior blog posts since 2010. We’ve written for hundreds of unique companies, in markets and industries across the globe.

Our team includes 550 writers who create optimized content at the rate of 5 million words a month. Each post is completely unique and contains high-quality SEO keywords that have been specifically chosen for your company.

Our team uses the most current SEO research software, pulling from search data that is updated by the day and even hour. Our writers have been selected from the top 5% of applicants to ensure the best quality content in every post.

We’re currently offering a trial package that allows for new customers to get a post risk-free, so you can try our content and see how it all works. If you haven’t worked with us before, give us a call––and discover the difference that SteadyContent can make for you!

This Post Has One Comment

  1. Raina Heaney

    Great post, has lots of value! Building a brand is way harder than people think it is.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.