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5 Things That Happen When You Hire a Blog Writer

If you’re looking to hire a blog writer for your business, then you probably have a lot of questions. Particularly if this is your first time outsourcing your content creation, there are a few considerations that will loom larger than others.

First, there’s the question of “why?” Why do you need to hire a blog writer in the first place?

Then there’s the question of “where?” Where do you go for help? What specific blogger or content company should you choose?

And finally, there are the questions of “what?” That is to say: what will happen after you start working with your new content writers?

Before You Hire

If you’ve already done your research, you probably know that SEO-driven blogs can quadruple your traffic, and are significantly more effective than outbound marketing when it comes to conversion rates.

But for now, let’s focus on what you should expect going into the situation.

Knowing what to expect will help you prepare ahead of time, and make the most of your blog when you do bring someone else on board.

What happens after you hire a blog writer?

#1 – You Add Expertise to Your Blog

If you create your weekly posts in-house, perhaps you can save some money upfront. But the cost will likely only be deferred. You will still witness it in the form of lost opportunity: a drop in the blog’s quality and effectiveness.

Blog writers understand what it takes to write a successful blog post. They know the business of blogging, and they have experience when it comes to writing content specifically for a web-based readership.

Writing for the Internet Is Different

In general, readers on the web are not approaching your material like readers who “like to curl up with a good book.”

If your blog’s readership is reflective of the average internet user, then you’re probably going to get as many “skimmers” as “readers.”

Only about 50% of readers actually read an article from start to finish; the rest scroll through content until they find material that interests them. That might seem like a way of justifying weaker content, but in fact, the opposite is true.

Content still needs to be rich and valuable for your readership. The main difference is that clarity and labeling are both critically important. Readers need to be able to tell what an article is about quickly, or they’ll move on.

Going Mobile

The need for clarity is even more important today than it has been in the past, not just because of the readers, but because of changes in the technology.

Not everyone is looking at blog posts on a large desktop monitor. More than ever, people are reading posts on their mobile phones.

This trend is not limited to reading articles––it affects purchasing too. Earlier in 2019, a study by Smart Insights showed that consumers were now spending more time shopping on their mobile devices than they were on desktops.

Furthermore, the failure to adapt to this trend is costing some companies business. 40% of users reported leaving a website after a “bad mobile experience” and going to a competitor’s website instead.

Blog writers know how to write and format content for a web audience that is increasingly reliant on the tiny screens of mobile phones.

Your Blog Is a Long-Term Project

Going mobile is not just crucial for the success of your blog now, but for years to come.

The real power of blogs comes from their long-term benefits. As a blog grows, individual posts support one another and help increase your profile. If we look at a blog as a project stretching years into the future, we can understand why it’s necessary to account for the mobile trend.

The best blog writers are writing posts today that will still be read tomorrow.

#2 – You Get Effective SEO Research

Of course, you know that your blog needs to engage human readers. This is the most crucial thing that people overlook, because it’s so obvious that sometimes it gets taken for granted.

SEO, on the other hand, is a little trickier. It takes time, research software, and the ability to watch trends over time.

How do you know that you’re getting the most effective SEO you can get?

The Risk of Staying In-House

This is a particular pitfall for a lot of businesses that try to keep their blog purely within the confines of their own office.

If you are running a small business, it’s likely that most of the people working for you are going to have expertise in the area of your specific industry. They’re doing work that’s relevant to your market.

What usually happens is that the task of writing a blog falls to someone without a complete toolset. Many in-house blogs are not created by people with a strong writing, SEO, and web marketing background.

An in-house blogger may have one of those skills. But unless all the necessary skills are present, the blog is likely to underperform.

The Difference Effective SEO Can Make

When you hire a blog writer, you get someone who is engaging with this world every day. They can incorporate keywords into your material that will bring more traffic. They can build on successful pages.

The key here is that smart SEO can generate not only more traffic, but better traffic.

The right keywords will bring your ideal customer to your page. The right SEO can cause your conversion rates to skyrocket.

Done properly, your conversion rates can jump to over 14%, which is eight times as much as traditional outbound marketing like mailers, TV commercials, and newspaper ads.

But it’s important to note that this kind of success rarely happens without a specific strategy, and careful selection of the right content. Professional bloggers do this every day, and the difference is in the quality of the SEO they can provide.

#3 – You Get an Outside Perspective

In the vast majority of cases, a business owner will know their industry better than the blog writer they hired. We certainly hope that’s the case (otherwise, why are you running a business in that industry?)

Blog writers can learn to adapt and teach themselves the ins and outs well enough to produce content for a company blog. But at the end of the day, a business owner will have an advantage in their specific market.

So what does a blog writer add here?

What blog writers bring to the table is a unique perspective. A different voice and a different set of observations. This can put you in touch with other customers.

Sometimes an outside view can wind up being the exact thing your blog needs in order to widen your sphere of influence and catch the attention of new readers.

#4 – You Get Your Blogs On a Reliable Schedule

When you hire a blogger, or a content company, you want steady, reliable content delivered to you. This isn’t always possible when you’re producing everything in-house.

Small and mid-size businesses often find their blogs suffering at the very points when the company itself is actually doing well. If you’re having a terrifically busy month or two, it’s reasonable to assume that everyone in your office has a full workload.

The result of all that extra work is that the blog often gets pushed to the side, which can lead to a downturn in traffic and a drop in Google’s rankings.

The great thing about outsourcing here is that you don’t have to worry about your blog being forgotten as a result of the ebbs and flows of your business cycle. When you hire a blog writer, you are making a commitment to maintain the quality and the reliability of your blog, even when your own company is at its busiest.

Customers will appreciate that, and your rankings will, too.

#5 – You Get Your Time Back

This last point may be the biggest takeaway in all of this.

Your time is valuable. It should be spent running the company.

If you find yourself spending hours writing blog posts simply to “stay on schedule,” then it’s a good bet that there’s something else on your to-do list that isn’t getting the attention it deserves.

If the blog has started to feel like a chore, or a distraction, then it’s probably a sign to delegate it or outsource it.

Bloggers are efficient. A professional blog writer will be able to give you the most effective SEO content, while spending far less time than an office worker who isn’t used to creating multiple articles on a daily basis.

You’ll put less time into your blog, and you’ll get more out of it as well.

How to Hire a Blog Writer at SteadyContent

At SteadyContent, we use a company model to produce millions of words of content every month.

We have over 500 writers on our roster, which gives us a wide range of expertise and ability when it comes to creating specialized posts. Our clients are businesses in a wide variety of industries, from medicine, to technology, to landscaping, to real estate.

If you’d like to experience how our team can boost your traffic, get in touch with us! We have a special trial offer that will give you the change to try out our service at a low-risk rate.

See the difference SteadyContent can make for you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.