Are you finding that your commercial blog is starting to fall short of its goals? Many business owners weigh the pros and cons of outsourcing their blog writing, especially when they lack the time to do it themselves. Anyone who starts their search for writers is immediately confronted with a decision: hire a solo freelancer to ghostwrite posts for them, or choose a company with full blog writing services.
Looking to a third party can have many advantages. Perhaps you don’t have time to get posts published as quickly as you need. Perhaps you are posting plenty, but those posts aren’t driving the levels of traffic that you hoped. Or perhaps you’re posting a lot and seeing increased traffic but you’re not converting your new visitors to sales leads, making you wonder if there’s even a point to continuing. If you want to bring new life to your blog, you are almost always going to look for either freelancers or companies.
Blog Writing Services vs Freelance Bloggers
When looking at the choice between a blog company and a freelancer, the essential differences are pretty apparent. A company usually has a core team of people who do SEO research, a large pool of writers who generate content, and editing staff that ensures quality control.
A freelancer is usually a one-person army that takes on all these responsibilities solo. The freelancer has a certain appeal at first. They can often be found for little cost and frequently promise big results. The question is whether or not they can deliver.
5 Things Blog Writing Services Can Do That Freelancers Can’t
Blog Services Can Produce a Lot of Content Quickly and Reliably
This one is pretty obvious, but it’s an important place to start. Blog writing services have lots of writers and can deliver higher volume. If you need a lot of content produced, you’re probably going to need more than one freelancer. Have you ever heard of putting all your eggs in one basket? This is a potential risk of freelancers, and one of the most significant challenges that blog owners face when they outsource to a solo blog ghostwriter.
Each Individual Blog ghostwriter Can Only Produce a Finite Amount
Even the best and most productive ghostwriters have limits in terms of how many words they can produce per day or per week. If you’re outsourcing all your content creation to a single person, then you might need to prepare yourself for getting a slow trickle of finished work, especially if your solo ghostwriter has other clients who also need blog posts.
Your Blog May Not Be the Most Important Blog for Your Freelancer
This is one of those situations that can be a double-edged sword. If your freelancer has a lot of other clients, then you’re not necessarily the most important blog on the to-do list. In this scenario, you run the risk of waiting longer than you’d like for your finished posts. On the other hand, if your freelancer has no other clients, then you may wonder why that is the case and whether the work will actually be worth the price.
Your Freelance Blogger May Quit
It’s also entirely possible that your writer may decide to switch careers at some point, leaving you to start your search from scratch. Productive blog ghostwriters can make a decent wage, but the uncertainty of the market causes many of them to quit or find other work after a short time. Everything is riding on that one writer, so if your freelancer gets sick, goes on vacation, or changes jobs, you’re back to square one.
Blogs Thrive When They Are Produced by a Team
Fortunately, when outsourcing to content companies, you can avoid all the pitfalls listed above. Content companies retain dozens or even hundreds of writers. If one writer switches careers, you will still be able to get your post completed and posted on time without having to conduct another search.
Furthermore, a content company is used to having multiple clients. They will still be able to handle a large workload because they can leverage that pool of writers to make sure that no blog is an afterthought. And of course, if you are aiming to create high volume content, there is no comparison. A company can assign multiple writers to your blog: something that is simply impossible for a solo writer to do.
Blog Services Can Provide Access to Both Quality and a Wide Range of Knowledge
Perhaps you have a niche blog that serves a narrow audience and you need a writer who is familiar with your industry. Freelance blog writers spend a lot of time advertising their skill sets in order to convince potential clients that they can handle writing about a specific topic or field. While you can find a writer for almost any topic, it’s possible that you may have to spend a significant amount of time sifting through various potential writers, trying to find one who is as good as advertised.
When you work with a content company, this work is already done for you. Content companies go through their own vetting process, and the best blog writing services only allow the top writers into their pool. In addition, companies often have practices in place for any of their writers who are capable of delivering specialized content. If you need posts that use specific medical jargon but also contain great SEO, a company will typically have the tools and the writers to make it happen.
Blog Services Will Manage Your Blog Writers for You
If you have a single freelancer, you’re limited to how much that one writer can produce. If you hire multiple freelancers, then you may be able to order more content, but this comes at a price. You are probably going to spend time juggling assignments and trying to coordinate different writers with different styles and approaches. The time you saved writing won’t really be “saved” at all. It will be spent administrating multiple contract writers, instead.
Content companies have a system in place, and their writers work by that system. When you hire blog writing services, the company takes care of all of those administrative details for you. This is really where business owners can save the most time. You don’t have to schedule hours for writing your blog, and you also don’t have to lose hours managing writers, either.
Blog Services Can Create an Effective SEO Strategy
One of the main hurdles with producing content isn’t simply getting the posts published. It’s also about strategizing your on-site optimization. This is what enables you to gain the most visibility for each post.
Freelancer SEO Can Be Hit-and-Miss
There are freelancers who have made SEO a central part of their service and are quite good at it. However, many freelance blog writers lack the framework to do this effectively, and it isn’t always possible to tell at first glance if your writer is also good at SEO. In some cases, you may hire a ghostwriter and wait for months, only to find that their posts are not properly optimized.
Content Companies re More Reliable for SEO
Blog services will sink or swim based on their ability to deliver good SEO. A ghostwriter may slip through the cracks and stay in business writing ineffective content, but if a blog company is going to last for even a year, it needs to have a strong SEO game. Content companies typically have deeper pockets that allow them to use better software, more reliable data, and even hire experts who focus solely on preparing SEO for their clients.
Blog Services Can Use Multiple Sets of Eyes for Quality Control
When a potential customer comes to your website, the last thing you want them to see is a blog post that is full of spelling errors, misinformation, or awkward formatting. If you hire a blog ghostwriter, you are usually hiring just one person, and there’s always the increased risk that critical details slip through the cracks.
With a content company, you typically have several sets of experts at each stage of the process. Some of them will develop your SEO strategy and prepare targeted posts based on their research. Others will actually write your posts. Finally, a team of editors will double-check the content, making sure that the grammar is perfect and that the post incorporates all of your guidelines. Even the best writers sometimes need an extra set of eyes. With a content company, your blogs are quality-tested by an entire team.
Blog Writing Services From SteadyContent
At SteadyContent, we rely on a pool of over 550 content writers. We’ve been creating engaging, SEO-driven posts since 2010, and in that time we’ve generated thousands of blog posts for hundreds of unique companies.
We started as a small business, so we know the challenges that come with getting a business started. That’s why we work with each of our clients personally, tailoring content to fit their guidelines and exceed their expectations. Every post we make is completely unique and goes through a testing process to ensure that it is both original and high-quality.
We know that times are uncertain at the moment, and businesses may be cautious about ordering new content. Right now we’re offering an introductory “trial package” so you can test our service risk-free. We feel that once you see first-hand the difference we can make, you’ll want to stick around. If you’d like to know more, contact SteadyContent today!