A career in writing is one many people dream of growing up. Their creativity and their love of reading combine to make many people want to grow up and become a famous writer. While you may not grow up to write the next bestseller and become an overnight celebrity, it’s easier than you think to become a writer who makes a living creating content in numerous locations. Becoming a content writer is not an unusual situation for many writers because everyone needs a content writer for their blogs. Whether it’s a business blog, personal blog, or something else, content is king. This is always true. Your content must be engaging, well-written, and it must bring in the views.
Content is the backbone of any good business. Your customers, clients, and fans need to see you writing blog posts that help them do something in life. From applying their mascara the right way to learning how to save money on a budget, content creation is a necessary part of your business. If you’re not a great writer or you simply don’t have the time to create stellar content for your own blog or business website, it’s time to consider hiring a content writer for your blog in 2019. It’s a guaranteed method of growing your business and expanding your website.
What Is a Content Writer
A content writer is a person who creates content. Ask someone what they do for a living and let them respond that they are a writer. What is the first thing that comes to your mind? Probably books or scripts or plays. That’s a common misconception because most people never put any thought into what happens behind the scenes of things that don’t pertain to their everyday lives.
Think about the last few websites you visited. Who do you think wrote the content on those sites? While a personal blogger might create his or her own content, your dentist doesn’t sit down in front of the computer every night and write blog posts for their company to share on the website. Neither does your lawyer, your doctor, your automotive dealership, or even the insurance company whose website you recently visited looking for quotes.
Content writers create the content you see on the internet. They write the product descriptions you read while shopping online. They create blog posts for your attorney and your lawn maintenance company. Most people don’t do their own writing because it takes too much time away from their actual job, and they hire a content writer to do it for them.
5 Reasons Your Company Needs a Content Writer
Why hire a content writer is a question many business owners ask when considering how to make their blog more profitable and successful. While no two business owners have the exact same reason, there is a long list of reasons you want to hire a blog content writer for your company.
You Don’t Have Time
If you’re running a business, you probably don’t have time to add writing to the mix. For example, think of your dentist. He sees patients all day long. He’s in the office performing dental procedures, not behind his desk creating blog posts. In fact, you don’t want him there. You want him doing his actual job so you’re not forced to wait longer to see the dentist or get an appointment in his office. At the end of the day he wants to go home to his own family, and he hasn’t the time to write a thoughtful and engaging blog post each day. Business owners simply don’t have the time to add one more task to their to-do list. Delegation is the key to success.
You May Not Be a Good Writer
If you’re not a good writer, there’s no reason you should do this job on your own. Content writing is too important to do without the writing skills necessary to create the perfect blog post. Don’t stress yourself out spending hours trying to create content that doesn’t come naturally to you.
Content Writing Is So Much More
Putting together a blog post that works and generates page views is about so much more than coming up with creative words and an engaging story. In fact, that’s almost the least important aspect. You must know how to add geo-tags, how to link relevant and similar articles, how to choose the correct keywords, and how many times to use the keywords. Internet algorithms are specific, and a professional writer knows how to use that to their advantage to generate the most page views and the biggest response.
Fresh and Frequent Content Is Important
You don’t need a new blog post every single day, but you do need fresh content regularly to keep your viewers interested. Your content must be relevant and it must pertain to your business. Additionally, you must have good photos, and these are things a professional writer can do for you. It’s a lot of work to create the perfect blog post, which means you need to have someone on your side who knows how to do that.
Content Writers Can Do More for You
If you create a contract with your writer, you may be able to negotiate additional responsibilities for him or her to handle to free up even more of your own time. You see, there is another aspect to content writing that’s important, and it’s called engagement. You must engage with your audience, or you lose them. You need to monitor comments and views, understand your analytics, and more. If you hire your writer to do this for you, you’re not worried about responding to comments, monitoring social media, and much more. It’s about delegation once again.
How to Select a Content Writer
Hiring a content writer can be intimidating for some business owners, but these tips can help you find just the right one for your job.
Know Where to Look
The internet is the best place to find a content writer. There are websites designed to showcase only the best freelance writers from which you can choose. You could also try a content creation website where you have access to hundreds of writers who can work for you. Social media is another great place to look. Try searching hashtags on Instagram and Twitter, for example, to find a content writer.
Talk to the Writer
Never assume someone is a great writer simply because he or she says they are. Look for someone who has amazing grammatical skills, who can create content on demand, and someone who knows something about your business. A great content writer can take an idea you hand them and create a perfect piece of content that doesn’t take more than a few hours, isn’t plagiarized, and isn’t boring. If you don’t get that from a writer, don’t hire them.
Work With a Willing Writer
One thing you must keep in mind is that while some content writers are familiar with your niche, the writer you want to work with might not be. If you’re working with a writer who is really good and what they do, you will find that they are willing to put in the work to learn more about your business and what it entails. They’ll do the research and learn. Before too long, they will know how your business works, too.
Don’t Negotiate Deadlines
You must find a writer who is good at deadlines. You may not know this right away, but it will become apparent quickly. You can find out how good a deadline is when you hire a writer on a trial basis. Give them a few high-quality articles to write and let them work on a strict deadline. The right writer will work well with your deadlines, and they will always let you know in advance if there is a time they are unavailable to work. They will not let a deadline slide.
While you don’t want rushed, sloppy work from your content writer, you do want high-quality work with a quick turnaround. You should be able to assign work on a daily basis and have it back the same day unless it’s highly specific or involves some interviews. A good writer is ready to do the work for you on a daily basis, and they should not take days to write one post unless they specify in advance that their schedule does not permit that on occasion.
Content writing is the key to your successful blog and business, and that’s why it’s imperative you understand why finding the best writer is the answer. Doing it yourself might be an option, but delegating work like this is a better choice for many business owners. Writers are business owners who focus and specialize in writing just as you are a business owner focused on your business. Let someone who understands the niche do the job for you to ensure successful blog posts are at your disposal.