5 Reasons NOT to Hire a Blog Writer (and Hire a Blog Management Service Instead) | SteadyContent
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5 Reasons NOT to Hire a Blog Writer (and Hire a Blog Management Service Instead)

Do you have a professional or commercial blog that is underperforming? Maybe it’s failing to increase your web traffic. Maybe it isn’t helping your bottom line. Maybe it’s becoming a chore that gets postponed day after day, week after week until the entire project seems like a waste of time. When faced with this situation, many businesses look for a blog writer to come on board and start adding posts; but a far more effective approach is to work with a blog management service.

What Is a Blog Management Service?

Unlike freelance writers, blog management services are companies that can add insight and strategy, in addition to posting fresh material. They work with clients to create a blog that will become a generator of traffic and revenue. This process rarely happens overnight, but the compounding effect of posting targeted, SEO-driven material will reliably increase a company’s online profile and lead to more business.

5 Reasons NOT to Hire a Blog Writer

Freelance Blog Writers Create Content While Lacking Strategy

One challenge with freelance bloggers is that not all of them are looking at the big picture when it comes to your blog. Content writers get paid based on the number of words they generate. In many cases, they are creating content for multiple clients.

While many of these freelancers are gifted writers and can produce good copy, there is no guarantee that they have time to do all the extra work of creating an SEO strategy for your website and blog. If they do, you can expect to pay extra.

Freelance Blog Writers Can Be Unreliable

There are a couple of risks with relying on just one writer. First of all, if the writer becomes overwhelmed with other clients, you may find your own blog becoming an afterthought. Furthermore, if the blogger decides to take a vacation (or quit entirely) then your blog will suddenly be left hanging and you’ll need to start the search all over again.

Freelance Blog Writers Have a Limited Ceiling

It’s also true that one freelance blogger can only do so much. If your blog is posting on a weekly basis, one writer may be able to keep the blog afloat and current. Still, even the most productive writers reach a maximum limit per day. Writing demands time and focus, and if a freelance writer starts to be overburdened, the quality of your blog may suffer.

Freelance Blog Writers Do Everything Themselves

If you hire a freelancer, you’re hiring one person to do a lot of different jobs in creating your blog posts. The freelancer isn’t just your writer, but also the SEO researcher, fact-checker, formatter, and editor as well. Blog companies usually have multiple people available to oversee these diverse tasks. Solo writers, meanwhile, have to check all these things for themselves, which increases the odds that mistakes will show up on a post.

Freelance Blog Writers May Need a Lot of Oversight

If you are working with a freelancer, they will often need a certain amount of oversight as they send material. This is especially true if you wind up hiring multiple freelancers, each with their own rates and work styles. In many cases, you won’t wind up saving much time at all. Instead of writing the blog, you’ll be managing all the details.

This is where a blog management service is the perfect solution. By managing the details of the blog from top to bottom, these companies really do “give you your time back,” as they are able to take care of SEO strategy, keyword research, writing, editing, and even posting.

5 Reasons to Hire a Blog Management Service Instead

Minimum Amount of Babysitting

When business owners outsource their blogging, the top goal is almost always freeing up their schedules. They know that their company blog is a valuable tool for their business, and they know that the benefits to their web traffic can be more than worth the effort.

Still, not everyone has the available time to learn how to create SEO-driven content. This is a whole specialty that has become its own niche career, and most business owners already have enough to worry about without having to learn a completely unrelated skill set. Blog marketing is best looked at as a long-term investment. The best blogs are ones that build over the course of months and years, increasing rankings while covering a wide variety of industry-related topics.

If you hire a service to manage your blog for you, there will be a certain amount of work in the beginning. You want to communicate what your blog’s goals are, after all. The advantage is that once this initial setup is done, a “managed” blog can almost be set to autopilot by the owner, as the blog company takes care of details, adjusts its SEO strategy based on current trends, and produces a reliable, steady stream of quality content.

Added SEO Insights

Blog services have access to resources that may be beyond the budget of an individual freelancer. Creating an effective SEO strategy for a company requires a certain amount of imagination, but it also requires the ability to look at big data that is constantly being updated. This almost always requires a financial investment and cutting-edge software.

By looking at search trends in your industry, a blog company will be able to see the best path forward––something that many freelancers aren’t able to do. In addition, if you’re working with a company that specializes in blog management, then it’s likely that there is a certain division of labor built into their structure.

They may have a team of SEO specialists that focus solely on researching topics and keywords, allowing the writers to focus on creating the best possible content. This helps you avoid a situation where you hire a good writer who can’t conduct SEO or a good SEO researcher who simply can’t write. You have a large team looking out for you, thinking about the big picture instead of just individual posts.

Capacity for High Volume

There are many instances where high-volume blogging can be advantageous. Is your company rebranding, relocating, unveiling a new product, or trying to reach a new audience? Any of these situations can get a big boost from an influx of SEO-driven content that is targeted to your company’s goals.

If your business goes through one of these periods, you may find yourself wanting a few weeks or months of high output for your blog. Unfortunately, a single freelancer is probably not going to be able to do this for you, but a blog company with dozens or hundreds of writers can do it without missing a step.

A Dedicated Editing Team

Even the best writers need editors. The last thing you want on your blog is a post that has been poorly edited or a post that contains loads of factual errors. These can wind up doing more harm than good.

Readers will often overlook the occasional error, but if they notice that there are a lot of them or that the information is just wrong, then this can lead to damaged credibility and a decline in customer confidence. Having an extra pair of eyes pass over material helps ensure that every one of your posts is of the highest and most professional quality.

Freelancers are often working on their own, but a blog company will have an editing system in place, meaning that no post gets published unless multiple people have taken a look at it. When your blog goes through higher standards of testing and quality control, you will notice. More importantly, your customers will notice, and that is a real benefit.

Far More Resilient Over the Long Haul

When a solo freelance writer quits, your business has to go through the process of vetting a replacement. When a writer at a blog company leaves, there are many more writers who are able to fill in immediately. This built-in resilience can save you valuable time over the course of years.

How much time will it cost you if you have to replace a freelance writer every three or four months? With a blog company, you can forget about this particular worry. The company worries about retaining their writers and sending out assignments for blog posts. All you need to do is watch the posts arrive in your inbox.

SteadyContent: Managing Blogs the Right Way

At SteadyContent, we pride ourselves on being a small business that’s built itself up over the years. We’ve been producing high-quality, targeted, SEO-driven content for businesses since 2010.

Our goal is to make sure that your blog is the most effective it can be. Of course, if you haven’t had a blog manager before, you may not have experienced all the benefits for yourself. If you’re new to working with SteadyContent, we invite you to take advantage of our introductory trial offer, where you can get a blog post for just $1. We’re confident that once you see the way we operate, you’ll be eager to work with us more. See the difference our content can make for you and get in touch with SteadyContent today!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.