We are briefly going through the top 5 reasons you should consider posting every day, regardless of the platform you work on.
Let’s get started!
This is not new, everyone knows that being creative breeds more creativity.
My grandma used to tell me “It’s easier to steer a moving ship than one sitting in the docks”, and she was totally right about it.
Posting daily, either a tweet, a blog entry, making a video and generating content in general will most likely lead to new ideas, one thing leads to another one, and before you realize it you will be thinking about how you going to write tomorrow’s post, or how you going to be filming your next video.
Inspiration issues? Challenge yourself to post every single day, and you will never have to struggle with that again.
Increase your Traffic.
While there is no secret recipe to increase your traffic.
Daily posting is definitely a must to achieve that goal.
And this doesn’t mean you have to post only for your own site, in fact, I highly recommend guest posting, to expand your reach, and maybe capture a couple new readers along the way.
If you are not a blog writer, but you generate content lets say… on YouTube, you can make collabs for example.
That will make you gain not only a strong backlink and views but a greater audience.
I’ve seen websites doubling their unique visitors and Pageviews after a couple weeks of daily posting.
And I feel confident enough to say that getting out content every day for your audience is one of the best social media strategies.
Having a healthy relationship with your audience is a must.
Interacting with your readers via any means, Twitter, Facebook, YouTube will bring you many new readers, and not to mention commenters to your blog.
One of the best things about interacting with your audience is that you will meet a lot of blog owners, writers, and content creators.
Developing strong connections with the people that work in the same business as you it is a must as well.
That can lead to guest posting (like we mentioned before), new ideas and feedback, which is nothing to look away at.
Having someone with experience giving you feedback is always good.
Going hard on everyday posting, will not only boost your blog, but it will also lead traffic to your Twitter, Facebook and YouTube accounts.
That will let you grow your community across all social medias, organically.
Another benefit is that if you keep track of your followers you can actually see where they hang the most to focus them individually.
Maybe your blog audience is not into the same content as your Facebook followers are, so that way you can get the most of every platform.
Our main goal is to generate blogging content, but we always recommend linking them with every social media that you are on.
Even posting on Instagram and Pinterest have proven to be an amazing micro-blogging platform.
Keep Yourself Motivated.
Challenging yourself to be able to post every day for an entire month will result in you being motivated.
Watching how your community grows, the amount of followers, website impressions and likes going up will most definitely ‘click’ on your head.
At the end of the day, having a successful business is what brought you here, and that will be reflected in your numbers if you accept the challenge.
Is there anything else you need to get motivated other than watching your business grow?
What are you waiting for!
Here at SteadyContent, we know that even with the best intentions, life can get in the way. If you’d like help scheduling, writing and posting your content, that’s what we’re here for. Take a moment to schedule a call
How Often Should I Blog?.
If you are not new to the blogging game, you’ve more than likely been told to blog every day.
And you might even felt like you could start blogging, but you never started because daily blogging takes a lot of time.
Maybe, you are an established blogger already, and you do your best to create content to put out every day, but you do not see any positive results, such as comments or tweets about it.
Or maybe you’re already blogging, and doing your best to get out a post every single day—but you don’t seem to get many comments or tweets.
Well, maybe the reason is that you don’t need to blog every day. Maybe posting a couple times a week will work better for you.
DO NOT QUIT DAILY POSTING just yet. Here’s a couple reasons why it might be a good idea.
Daily Posting Is Not For Everyone.
It is no news that some bloggers keep a daily posting routine, and you possibly are one of them.
If you find that posting a couple times a week, leads you to posting once or twice a month, then there is a chance that daily posting is the way to go for you.
Daily posting will help you build a strong writing habit.ost every day. That way, you can build a strong writing habit.
One of the most common reasons for daily posting, it if you own or write for a news portal, fashion portal, or any other fast moving niche.
One or two posts per week won’t provide your readers/followers what they are looking for.
They want to be on the cutting edge of what’s happening!.
Daily blogging will come with SEO benefits.
And this is no secret, the more entries you have, the bigger the chance they will find you through google or any search engine.
Once you made up your mind about daily posting, keep this in mind:
- Go straight to the point.
- Have a posting plan, make quality posts.
- Shuffle your post type options, video posts or infographics for example.
How Does Google See Recently Published Posts?
Google has a special qualification parameter, QDF (Query Deserves Freshness) which gives relevance to new stories in the search results.
According to several entities, this impacted 35% of searches when it was improved in 2011. It is currently part of the Google algorithm since 2007.
What kind of queries are the ones that will get affected by this factor?
Here’s the explanation from Google:
- Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately.
Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election].
Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago.
There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event.
For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
This is especially good if you have a News Portal, a Reviews portal or any other niche that demands daily posting.
Posting Two or Three Times a Week Is Usually Better.
Blogging universe has faced a couple shifts over the last couple of years.
Most well known bloggers slowly moved away from daily posting reassuring their audience, they do not have to post on a daily basis to be successful.
Not long ago, there were not so many blogs around, and the audience was craving for content.
Back on present time, there are literally millions of blogs for you to choose one.
One of the greatest advantages of being a blogger that writes a couple, maybe three times a week, allows you to write in depth articles, with a better structure that are more likely to get attention, not to mention links, tweets about it and comments.
Having more comments and social media interactions will get you the capability to engage with your readers in longer discussions.
For those who are planning to post twice a week, we recommend:
- Pin-point which content on your blog is most popular, and grab that one as an example on how to build your blogging strategy.
- Make longer posts! 1500 words it’s a great place to start from.
You can always increase or decrease the length, depending on how they perform.
- Make posts that will be relevant for years, we recommend focusing on evergreen content.
Find Your Blogging Perfect Routine.
Everyone in the blogging game has different skills and limitations.
You do not need to follow another blogging fellows routine, what works for him, might not work for you.
In your case, a blogging routine might be one or two post a day, or just one post a week.
It can involve writing when you feeling inspired or writing on a fixed schedule.
And most important, do not worry about readers getting upset if you tweak your blogging frequency.
We have changed blogging schedules on several different platforms, and we have never heard complaints from readers.
When trying to find the best blogging frequency, note this:
- Do not make abrupt changes, don’t go from 7 posts a week to 2 posts per week, for example.
- Ask your readers about what they think, would they like more or less posts per week?
- Create a posting calendar, plan your posts ahead, and maybe keep a “stack”.
After all we just said, we can conclude in one thing.
Don’t make blogging a chore. If posting every day is not working for you, it might not work for your readers as well.
Take a moment and examine your blogging routine and see if there is anything you want to change, or not!