So people often ask, “Why should I block regularly?”
Here are FIVE reasons or better yet, five benefits to blogging regularly.
Blogging is the central core of any social media strategy.
I know that’s a bold statement, but let’s look at why I say that.
If you’re in a rush and already know this stuff, here they are in a bulleted list.
- Brand Awareness
- Industry Relationships / Foot in the Door
- Broader Subject Coverage
Now let’s look at each of these ones by one.
Even if you are just getting started with your blog, posting regularly will bring you traffic.
Every week or so I’ll get a text or a phone call from someone, that they have read a post that I made or watched an interview that I did with somebody.
At first, I didn’t really think much of it, but then it started to dawn on me, people are actually discovering my content.
So while people close to me would comment directly to me, how many other people were finding my content as well.
People that I’d never come into contact with.
When you are active regularly, people take notice.
Posting to your blog regularly and then sharing that content with your social media channels makes an impact.
If people are seeing your CompanyName and even a title every 4-5 days, you are building more brand recognition.
But here’s the best part, influencers within your niche are also taking notice.
Think about it, when you see a post that relates to how you make a living, you can’t help but notice.
Your goal is to be omnipresent.
How can you be in two places at once? That’s the $64,000 dollar question.
The simple answer is automation and outsourcing, but more on that later.
You want your competition to feel like you are everywhere.
You want your competition to feel like they shouldn’t even be in that business because you just dominate in so many different ways.
Industry Relationships / Foot In The Door
When you’re making contacts within your industry, one of the best ways to do so is to find a common ground.
Let’s say the person you want to do business with has an autistic son, and your business is something totally unrelated, like ‘wine’.
Or is it? For just about every subject you can find a common ground or connector.
Let me google those 2 items real quick.
autism + wine = connection
Doing a quick google search I find a wine company that hires people on the autism spectrum.
Maybe you do a blog post on why that is good and how you’re now looking at it too.
Then you send that article to your prospect. Or better yet, someone else recommends it to them, adding 3rd party credibility.
Broader Subject Coverage
When you blog regularly you cover a lot more subjects.
You simply can’t say the same thing every single day.
Just naturally you’ll spread out and start attacking other subjects.
In our case, it’s content marketing.
Well, there are only so many ways to say you should blog regularly and let us help.
Eventually, we’ll need to cover ‘video marketing’, link-building, contacting influencers and all of the other loosely related topics.
So there you have it, five benefits to posting regularly.
If posting once a day, once a week or even once a month seems like a daunting task, trust me, I get it.
That’s the whole reason I assembled a team to build SteadyContent from the ground up.
To provide me with content on a regular basis.