Looking to grow your business and your followers? These 4 easy-but-essential tips can help you to grow your business online and draw in a bigger profit at year’s end…
1. Hire a content writer.
Anyone can place a keyword inside of a couple of paragraphs. However, an expert content writer knows where to place those keywords so that Google has a better chance of finding them. A content writing agency also makes certain that your content is not weeded out by its many web crawlers. Believe it or not, Google’s system has become very well versed in picking apart paragraphs and deciding what is good and useful writing and what is not. Hiring a ghostwriter with expertise in content marketing ensures that your work is picked up by Google and sent to the top of the ranks where it belongs.
2. Start a blog.
WordPress blogs are not only a great way to get noticed by readers, but a great way to toss some SEO out into cyberspace. The more places you can get in a little SEO for your business – the better. A good company blog caters itself to its audience’s needs and not the other way around. In other words, do not merely promote yourself and then leave it at that. Post about backyard bbq ideas if you are a ketchup company. If you are an afterschool program, provide fun ideas for a rainy day afternoon. If you create a spammy blog, not only will you have followers who quickly leave you behind, but you will also have Google turning away from you too.
3. Create readable content.
You do not need to be Ernest Hemingway to write a great company blog your audience will enjoy. You do, however, need to write in such a way that is relatable to your target audience. Keep your audience in mind. What will enrich their lives? This is content that you need to be posting on the regular. Also, be sure to make it easy to read. Don’t write War and Peace… write a fun read.
4. Stay visible.
Many companies out there believe that you hire a content writer to work on your SEO just once and that’s it… but the truth is that SEO is a game that must be played, and well, every day. There are always other companies hot on your heels in the rankings. Stay diligent by staying visible with your clients. You can do this by posting at least once per day across all of your social media accounts. However, do not post the same material over and over to each media. This will also help you to lose followers who grow bored of repeat content. Keep it fresh. It is, however, ok to post the occasional link back to your other media in a post.
A content writer can be your greatest weapon in the fight to win and keep your clients. Team up with one today and watch your business grow to new heights!