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3 Ways Content Writers Will Save Your Business: A Beginner’s Guide to SEO

3 Ways Content Writers Will Save Your Business: A Beginner’s Guide to SEO

Are you in the market for content writers? Perhaps you aren’t sure if they will actually be able to boost the traffic to your website, or provide a return on your investment. There are plenty of them out there, but are they really worth the price?

What Are Content Writers?

“Content writer” is a fairly wide-ranging term. It can refer to anyone who creates written articles, web pages, online product reviews, or blog posts. When it comes to your business, you’re probably looking for writers who will generate SEO-driven content to help your Google rankings and boost your traffic––so in this case, we are going to focus on this type of SEO blogger.

What Is SEO?

Odds are good that you have heard someone use the phrase “SEO” or “Search Engine Optimization.” But just in case haven’t, or you’re completely new to all of this, don’t fret! Search Engine Optimization is simply a way of increasing the odds that your website will be noticed by search engines like Google, Yahoo, or Bing.

This is frequently done through the strategic use of specific “keywords” on your website.

Keyword Power

Every time a search engine archives a new page, it tries to figure out what the subject matter of that page is. One of the ways it archives the page is by isolating specific phrases and words, known as “keywords.” If you have the keyword “pizza delivery in Austin, TX” on your site, it will get archived by the search engine. Later, when one of that search engine’s users types in that same keyword, your site will be one of the websites that shows up as a search result.

Now the trick is making sure that your site ranks higher than the competition. This is where your content writer can help you the most.

The Top 3 Ways Content Writers Save Your Business

It’s not enough simply to “show up” on a search engine’s list. Data has shown that roughly 90% of Google users don’t look past the first page of results for their search. If you’re not showing up near the top, you are almost certainly missing out on a lot of traffic––and a lot of business as a result.

The best blog writers take a look at your business and your industry, and come up with a plan to find you the best SEO possible. By identifying the right keywords for your company, they can help you climb the search rankings and bring new visitors to your site.

Why doesn’t everyone do this for themselves? Why do so many companies hire bloggers instead? What are the secret benefits to hiring content writers?

#1 – They Get You Traffic

The first biggest noticeable change that most businesses see is that visitors start visiting their site more often. A content writer uses a few different techniques to make this happen, and it has to do with taking steps that will boost your site’s visibility and credibility with Google and other search engines.

Writers Get You Traffic by Using Specialized or “Long Tail” Keywords

“Long-tail” keywords are search phrases that contain multiple words. They are the secret to boosting your rankings, and they’re a hallmark of smart SEO strategy. Because there is so much competition already out there, many of the simplest one-word keywords generate thousands or even millions of results, and your website will be just one in a sea of answers. A good content writer will identify specialized phrases that are perfect for your business, and write content based on those.

Writers Get You Traffic by Asking the Right Questions

Good blog writers will also get inside the mindset of the customer who is doing the search. For instance, if you run a business that specializes in renting storage space on the cloud, the keyword “cloud” will be way too vague. Even “cloud storage” might not help. But the phrase “how to rent cloud storage” is specialized enough that it could bring traffic to your site––and specifically, the sort of traffic that wants what you’re offering. By anticipating user intent, your content creators will boost your whole business.

Writers Get You Traffic by Posting Regular Content

Google has a lot of money riding on its ability to deliver the best results to people who conduct searches on it. The last thing that Google wants to do—in fact, the last thing any search engine wants to do—is show a user a bunch of outdated, inaccurate search results. Google likes “fresh content,” and its algorithms give preference to websites that post frequently. When you hire a content writer who produces regular blog posts for you, you get more attention from Google, and from your customers.

#2 – They Build Your Customer Base

Speaking of customers, this is the other half of content writing. A good blogger knows that it’s necessary to choose good SEO, but you also have to be able to create good blogs once your audience arrives.

Writers Build Your Customer Base by Answering the Right Questions

It’s not enough to “ask the right questions,” as we discussed earlier––you also have to be able to provide a response. A customer who asks “how to rent cloud storage” will expect an answer. A smart content writer will create content that satisfies the customer’s questions with reliable information, and connects it to your company’s service or product.

Writers Build Your Customer Base by Creating Engaging Content

As with anything, if it’s worth doing at all, then it’s worth doing properly. Your content writer should create posts that are easy to read and keep the reader’s attention from start to finish. Part of this comes as the result of clear and plain-speaking writing, but another factor is proper formatting. Blogs should be easy to scan for readers who are viewing on a mobile device, as phones and tablets are becoming more and more prevalent among searches and purchase decisions.

Writers Build Your Customer Base with a Strong Call to Action

According to a 2016 Google report, 28% of searches for something nearby result in a purchase. This is an incredible conversion rate, when you consider that most outbound advertising operates in the area of just a 1%-2% success rate. In the case of most commercial blog posts, a direct call to action is a crucial element in sealing the deal, and getting a visitor to make a purchase at your store. A good writer should understand the purpose of your blog, and craft your posts accordingly.

#3 – They Save You Time

Lastly, these writers save your business by giving you your time back. They can take over the writing duties, bringing you top-notch expertise while you do what you do best: focus on running your company.

You Save Time by Not Having to Post Every Week

If you’ve been struggling to find the hours to create your blog, there is probably a reason for it. Blogging and managing a business are both very time-consuming efforts, and business owners frequently find themselves having to shelve their blogs in favor of addressing more urgent problems. By outsourcing the burden to a professional writer, you can save yourself a weekly headache.

You Save Time by Not Letting Your Blog Become Obsolete

Some people opt to ignore their blog entirely. If you’re letting your blog fall behind, though, you are missing out on a powerful opportunity. Your company blog is a crucial method of reaching new customers and growing your business. According to HubSpot’s 2018 State of Inbound report, marketers who prioritize blogs are thirteen times more likely to see a positive return on investment than marketers who don’t.

Websites that have a current, SEO-driven blog will always outperform sites that don’t. If your blog becomes out of step with current trends, you risk losing business––or having to put in extra time and effort to play catch-up. That leads to a much bigger time loss in the long run.

You Save Time by Working with a Content Company

The best solution is to find content writers through a content company. These organizations specialize in the creation of commercial web content. They have resources that freelancers often lack, and they have the experience to make your blog an effective tool once again, bringing first-time visitors and new customers right to your doorstep.

The Content Writers at SteadyContent

At SteadyContent, we’ve been creating quality, SEO-driven blogs for companies like yours since 2010.

We have a roster of 550 writers, creating superior content at a rate of 5 million words a month. Each post is unique and contains SEO that has been specifically chosen for your business. Our writers all use English as their first language, and are chosen from the top 5% of applicants, so we can ensure the best quality content, no matter the topic.

As a benefit for first-time customers, we currently are offering a trial package that allows you to order a post risk-free, so you can take a look at how our content works. If you are new to our site, we’d love to hear from you! Call us today, and see the difference SteadyContent can make for you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.