Are you in the market for content writers? Perhaps you aren’t sure if they will actually be able to boost the traffic to your website, or provide a return on your investment. There are plenty of them out there, but are they really worth the price?
What Are Content Writers?
“Content writer” is a fairly wide-ranging term. It can refer to anyone who creates written articles, web pages, online product reviews, or blog posts. When it comes to your business, you’re probably looking for writers who will generate SEO-driven content to help your Google rankings and boost your traffic––so in this case, we are going to focus on this type of SEO blogger.
What Is SEO?
Odds are good that you have heard someone use the phrase “SEO” or “Search Engine Optimization.” But just in case haven’t, or you’re completely new to all of this, don’t fret! Search Engine Optimization is simply a way of increasing the odds that your website will be noticed by search engines like Google, Yahoo, or Bing.
This is frequently done through the strategic use of specific “keywords” on your website.
Every time a search engine archives a new page, it tries to figure out what the subject matter of that page is. One of the ways it archives the page is by isolating specific phrases and words, known as “keywords.” If you have the keyword “pizza delivery in Austin, TX” on your site, it will get archived by the search engine. Later, when one of that search engine’s users types in that same keyword, your site will be one of the websites that shows up as a search result.
Now the trick is making sure that your site ranks higher than the competition. This is where your content writer can help you the most.
The Top 3 Ways Content Writers Save Your Business
It’s not enough simply to “show up” on a search engine’s list. Data has shown that roughly 90% of Google users don’t look past the first page of results for their search. If you’re not showing up near the top, you are almost certainly missing out on a lot of traffic––and a lot of business as a result.
The best blog writers take a look at your business and your industry, and come up with a plan to find you the best SEO possible. By identifying the right keywords for your company, they can help you climb the search rankings and bring new visitors to your site.
Why doesn’t everyone do this for themselves? Why do so many companies hire bloggers instead? What are the secret benefits to hiring content writers?
#1 – They Get You Traffic
The first biggest noticeable change that most businesses see is that visitors start visiting their site more often. A content writer uses a few different techniques to make this happen, and it has to do with taking steps that will boost your site’s visibility and credibility with Google and other search engines.
Writers Get You Traffic by Using Specialized or “Long Tail” Keywords
“Long-tail” keywords are search phrases that contain multiple words. They are the secret to boosting your rankings, and they’re a hallmark of smart SEO strategy. Because there is so much competition already out there, many of the simplest one-word keywords generate thousands or even millions of results, and your website will be just one in a sea of answers. A good content writer will identify specialized phrases that are perfect for your business, and write content based on those.
Writers Get You Traffic by Asking the Right Questions
Good blog writers will also get inside the mindset of the customer who is doing the search. For instance, if you run a business that specializes in renting storage space on the cloud, the keyword “cloud” will be way too vague. Even “cloud storage” might not help. But the phrase “how to rent cloud storage” is specialized enough that it could bring traffic to your site––and specifically, the sort of traffic that wants what you’re offering. By anticipating user intent, your content creators will boost your whole business.
Writers Get You Traffic by Posting Regular Content
Google has a lot of money riding on its ability to deliver the best results to people who conduct searches on it. The last thing that Google wants to do—in fact, the last thing any search engine wants to do—is show a user a bunch of outdated, inaccurate search results. Google likes “fresh content,” and its algorithms give preference to websites that post frequently. When you hire a content writer who produces regular blog posts for you, you get more attention from Google, and from your customers.
#2 – They Build Your Customer Base
Speaking of customers, this is the other half of content writing. A good blogger knows that it’s necessary to choose good SEO, but you also have to be able to create good blogs once your audience arrives.
Writers Build Your Customer Base by Answering the Right Questions
It’s not enough to “ask the right questions,” as we discussed earlier––you also have to be able to provide a response. A customer who asks “how to rent cloud storage” will expect an answer. A smart content writer will create content that satisfies the customer’s questions with reliable information, and connects it to your company’s service or product.
Writers Build Your Customer Base by Creating Engaging Content
As with anything, if it’s worth doing at all, then it’s worth doing properly. Your content writer should create posts that are easy to read and keep the reader’s attention from start to finish. Part of this comes as the result of clear and plain-speaking writing, but another factor is proper formatting. Blogs should be easy to scan for readers who are viewing on a mobile device, as phones and tablets are becoming more and more prevalent among searches and purchase decisions.
Writers Build Your Customer Base with a Strong Call to Action
According to a 2016 Google report, 28% of searches for something nearby result in a purchase. This is an incredible conversion rate, when you consider that most outbound advertising operates in the area of just a 1%-2% success rate. In the case of most commercial blog posts, a direct call to action is a crucial element in sealing the deal, and getting a visitor to make a purchase at your store. A good writer should understand the purpose of your blog, and craft your posts accordingly.
#3 – They Save You Time
Lastly, these writers save your business by giving you your time back. They can take over the writing duties, bringing you top-notch expertise while you do what you do best: focus on running your company.
You Save Time by Not Having to Post Every Week
If you’ve been struggling to find the hours to create your blog, there is probably a reason for it. Blogging and managing a business are both very time-consuming efforts, and business owners frequently find themselves having to shelve their blogs in favor of addressing more urgent problems. By outsourcing the burden to a professional writer, you can save yourself a weekly headache.
You Save Time by Not Letting Your Blog Become Obsolete
Some people opt to ignore their blog entirely. If you’re letting your blog fall behind, though, you are missing out on a powerful opportunity. Your company blog is a crucial method of reaching new customers and growing your business. According to HubSpot’s 2018 State of Inbound report, marketers who prioritize blogs are thirteen times more likely to see a positive return on investment than marketers who don’t.
Websites that have a current, SEO-driven blog will always outperform sites that don’t. If your blog becomes out of step with current trends, you risk losing business––or having to put in extra time and effort to play catch-up. That leads to a much bigger time loss in the long run.
You Save Time by Working with a Content Company
The best solution is to find content writers through a content company. These organizations specialize in the creation of commercial web content. They have resources that freelancers often lack, and they have the experience to make your blog an effective tool once again, bringing first-time visitors and new customers right to your doorstep.
The Content Writers at SteadyContent
At SteadyContent, we’ve been creating quality, SEO-driven blogs for companies like yours since 2010.
We have a roster of 550 writers, creating superior content at a rate of 5 million words a month. Each post is unique and contains SEO that has been specifically chosen for your business. Our writers all use English as their first language, and are chosen from the top 5% of applicants, so we can ensure the best quality content, no matter the topic.
As a benefit for first-time customers, we currently are offering a trial package that allows you to order a post risk-free, so you can take a look at how our content works. If you are new to our site, we’d love to hear from you! Call us today, and see the difference SteadyContent can make for you!