3 Reasons Why You Need Seo in 2021 (and Beyond) | SteadyContent
You are currently viewing 3 Reasons Why You Need Seo in 2021 (and Beyond)

3 Reasons Why You Need Seo in 2021 (and Beyond)

If you’re a small business owner, you’ve probably been told that you “need SEO.” That’s good advice, but some people might not find it helpful, because it doesn’t really answer the question of why you need SEO.

That can leave you feeling a little confused and skeptical, unsure whether to pursue the strategy or just ignore it as a waste of time and energy.

Sound familiar?

In the last few years, the term “SEO” has become so widespread in the world of digital marketing that sometimes it’s taken for granted that everyone is already using it.

But for many of us, we haven’t felt the need until recently. This is especially true of business owners who are converting more and more of their operations to online sales.

If you’re in this position, and someone has recommended SEO research for your website, you want to investigate and see if it’s a good idea.

Of course, you want to understand the reasons for SEO, and what benefits it will bring to your business. That’s going to make a huge difference in your ability to select a good service, and to get the optimum results.

So if you’re just starting out in the world of SEO, let’s take a look at what this is all about.

First Thing’s First: What Is SEO?

SEO stands for “Search Engine Optimization.”

When a website uses Search Engine Optimization, this basically means that customers will find you more easily.

The web designer and web bloggers will design your site with SEO in such a way that Google and other search engines will take notice of you. This will bring more online visitors.

Consider this: there were 130 trillion webpages in existence as of 2016 (and that number is certainly higher now).

Amazingly, for all those 130 trillion specific pages, it’s surprisingly easy for searchers to find what they’re looking for, if they already know where to look.

But if they don’t already know where to look, that makes it an incredible challenge. That’s probably why there are at least 5.5 billion Google searches conducted every single day.

People need help in finding solutions to their problems.

This is where great SEO comes into play.

SEO makes it easy for people to find what they’re looking for when they don’t already know it exists.

When used properly, this can be an incredibly powerful tool, especially for small business owners.

By correctly implementing SEO into your site, you can bring the customers to you.

So how exactly does it work?

Using the Right Keywords

When customers search for a product, service, or store, they enter a set of words into a search engine.

According to Google, the vast majority of searches are not new. 85% of searches have been searched for previously.

Because Google and other search engines track this data, they are able to see what phrases, words, and sentences are used most. The history of a keyword is important because it shows the large, slow trends that people follow (and are likely to continue following, at least for the near future).

When Google receives a search request from a user, it returns results based on what pages it has already archived. These pages are whatever most closely match with the keywords that the customer has entered into Google.

Sites that have the best matches and the highest traffic will rise to the top of Google’s suggestions, while sites that are not optimized will be lost in the shuffle.

Most Google searchers act on these results. Two of every three queries on Google lead to the user visiting at least one of the suggested sites.

Users also prefer real results, not ads, which get only about 3.4% of total clicks.

That’s the main reason why you need SEO. If you want to get your business higher up Google’s rankings, without resorting to paid ads, then SEO is the way to do it.

But is all of this really necessary? Can’t you just build a good site and let people find it on their own?

“If You Build It, They Will Come…”

If you’ve watched the classic baseball film Field of Dreams, you’re probably familiar with the famous quote from the movie, where Kevin Costner is walking around the corn stalks, listening to the prophetic voice.

If you build it, they will come.

Even if you haven’t seen Field of Dreams, that line has become well-known enough that it transcends its origin, and it has become shorthand for an idea in the business world: namely, if you build something good, people will find you.

Build a solid product and make it available. Customers will notice, and you’ll be just fine, right?

That’s the saying, anyway. But is it true?

Get Them in the Door First

Sadly, the reality of the situation is that even if you have a great product, brand, and a well-written blog with tons of great insight, you won’t necessarily attract an audience.

93% of online experiences begin with a search engine—whether it’s Google, Yahoo, or any of the others. The search engine is the starting point.

The lesson here is that your potential customers follow the search results, at least at first. After that, they’ll sift through the results until they find something they like.

But being on top pays huge dividends. 75% of searchers don’t look past the first page of Google results.

As with so many things, popularity is not always an indicator of quality.

If you’re selling a top-notch product, and you have an excellent sales funnel set up, you won’t necessarily make as much as you could be if you’re not getting eyes on the website to begin with.

That’s the real reason why you need SEO. It isn’t about quality. It’s because you need to get people in the door in the first place.

Quality Still Counts

Of course, if you want your business to thrive, you want your product, service, website, and blog all to be exceptional.

In terms of retaining customers for the long haul, the quality of the product you provide is going to make a big difference.

That’s one thing SEO won’t solve.

But SEO will get people to find you. Consider it a way of making that initial introduction with potential customers.
The reason why you need SEO is to get people to take notice in the first place.

After that, you can earn their loyalty by providing them with quality solutions and products.

The Biggest Reasons Why You Need SEO

Let’s get down to specifics: these are the biggest reasons why you need SEO.

Why You Need SEO Reason #1: Increased Traffic

This is easily the one that is at the top of everyone’s mind.

Over half of all website traffic comes from organic searches (such as a Google search that doesn’t rely on ads or social media).

SEO makes sure that traffic flows in your direction.

More visitors mean more business. The more people who come to your site, the more sales you’ll make.

So how does one implement the right kind of SEO for this purpose?

By creating a blog that contains these optimized keywords, you wind up bringing the traffic to you.

When you work with a website content company, you get a team that looks at your business needs as a whole, and sets you up with the right assortment of keywords. They create blog content, and ultimately this brings the attention of both Google and searchers.

A good content company will consider current Google trends, consumer trends, and the needs of your business in formulating a good content strategy.

Why You Need SEO Reason #2: Higher Conversion Rates

One of the most amazing things about SEO is that it attracts the right kind of customers.

Consider this: if your small business sells clothing for children, and you take out an ad in the paper or conduct a mass mailing, what happens?

Most of those ads wind up in the trash.

A lot of the people who see them won’t have children, or the kids won’t be the right age.

Or it could also be simply a matter of timing: the customer may simply not be looking for the product on that particular day.

By using SEO, you get the attention of online customers who are actively seeking you.

Proper SEO can yield a 14.6% conversion rate, far outpacing the 2% from traditional marketing methods.

Why You Need SEO Reason #3: Building Your Relationships

SEO gets the attention of many customers who are looking for answers to a question.

An example might be “what is the best all-natural carpet cleaner?”

If your business sells all-natural carpet cleaner, and you have a blog that both answers their question and provides them with a solution, you are giving them an immediate benefit.

You are going to start that customer relationship on a positive note.

A quality website content company will look for ways to bring the right customer to you, and to provide them with material that engages them, so that they stick around for the long haul.

What We Do at SteadyContent

There are many other reasons why you need SEO, and here at SteadyContent, we aim to answer all of them with our standout service.

At SteadyContent, we specialize in creating blog posts that blend the best writing with the best SEO.

This will not only bring more visitors to your site, but it will boost the conversion rates so that these visitors become customers.

Our team structure ensures that we have specialists working every step of the way, from the initial SEO research to writing articles.

And to make it even simpler, our Content Writer plug-in ensures that WordPress blog owners experience a smooth and easy publishing process (and if you don’t use WordPress, that’s okay! We write for many that don’t.)

We’re currently offering a trial package so that first-time clients can experience our service for a discount.

So get in touch with us today!

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.