Are you looking to improve the SEO for your company? If so, you probably already know you need to find SEO content writers––but where? What is the best approach for you to use?
Web content is everywhere these days. With over 4 million blog posts published every single day, it’s evident that there are tens of thousands (if not millions) of potential writers to choose from.
Sometimes it can seem like there are almost too many options. Fortunately, we can simplify the search by examining the most common methods that are currently available.
When it comes to choosing writers, there are three major routes that people typically take.
The Do-It-Yourself Model
This is usually the first choice that most companies make.
Creating your own content often seems like a good option at first. You don’t have to pay someone else to do it. You can control every piece of the blog post from start to finish. But there are also hidden costs.
The drawbacks often make themselves clear later, after a few weeks or months have passed.
The truth is that writing a blog takes time. Making it effective requires expertise. In addition to the actual writing of the blog, there is a considerable amount of research necessary to keep your blog optimized for search engines.
Delegating this task to someone on your staff (or doing it yourself) might not require you to cut a check to a third party, but the costs are still there, in terms of time and energy––especially if the blog winds up failing to perform as well as it should be.
How Much Is Your Time Worth to You?
The question here often becomes: how much time do you actually have to spend on the blog?
Larger corporations can sometimes afford to create their own departments specifically dedicated to creating web content. But in the case of mid-size or smaller businesses, this is often impractical.
Many small businesses find that getting outside SEO content writers can provide a big boost to their visibility––even if it’s just to reinforce the posts that are being produced in-house.
What About Freelancers?
The second option, if you decide to go with a third party, is to hire a freelance writer to create your blog for you.
Freelancers can be appealing to small businesses. They provide a personal connection, and can sometimes be found for cheap rates. The drawbacks of freelancing often come in the arena of content quality and reliability.
It can be difficult to hire a freelance writer from a site like Fiverr or Upwork, and still have the confidence that you will be getting a good product. Freelancers don’t always need to go through a detailed screening process, so while you can find good help, results can be mixed.
To complicate matters further, freelancers almost always have more than one client.
A typical freelancer is juggling multiple blogs at any one time. This can often result in some blogs getting insufficient attention as the writer strains to get everything done.
If your freelancer is overworked, you could be waiting longer than normal for your content to be finished.
What Is a Content Company?
The third option is working with a content company, which employs a team of dozens or even hundreds of writers.
Content companies can sometimes charge a little more on average than freelancers do. This can obviously vary from place to place, but the upside comes from gaining access to a whole host of additional benefits that aren’t available with a solo freelancer.
So what are the advantages of using a company?
#1 – With a Company, You Get a Whole Team
Creating a blog isn’t necessarily a one-person job.
It can be, but often the results are at their best when you combine multiple skillsets. Why is this the case?
The answer lies in the fact that a blog is about more than just writing.
A Blog’s Purpose
Consider the fact that your professional blog has a reason for being. In fact, it exists in order to accomplish several key goals.
You want to promote your business and connect with customers. You want to boost your internet traffic, and engage the customers who come to your site. You want the people who visit your site to get good information and hopefully give you some of their business as well.
Creating a blog post that does all these things effectively will require multiple things. Your posts should be written in such a way that they:
- Are optimized properly for SEO
- Contain relevant topics for your customer base
- Demonstrate authority in your field
- Make the case for your company
You need proper SEO in order to get connected to your ideal customer. You need content that will interest living, breather readers (not just Google’s archiving software). And you need a blog that will build or reinforce a positive public image.
The Team Advantage
When working with a company model, these tasks are often divided among people with unique strengths. SEO experts will do the actual web research and look for the right topics and keywords for your individual industry.
After the topics have been selected, SEO content writers can use those keywords and write engaging articles. Afterward, editors make sure that each post is effective and accurate.
It can be a challenge for one person to do all of these things well, but with a content company, you make sure you get expertise at each step of the way.
#2 – A Framework of Accountability
When you order your blog posts from a company, there is added incentive for the writers to be accountable for producing quality material.
If freelancers fail to deliver their posts on time, they may ruin a relationship with a particular client. However, if a writer at a content company falls behind, the result may be that they can no longer write for that company at all.
Companies can’t afford to have their reputations jeopardized by a handful of subpar writers on their staff. If a client is getting substandard content, then the pressure is on the company to correct the problem and make it right.
Benefits to the Client
This extra accountability benefits the client most of all. If a writer has failed to create a post according to your specifications, you can often get a rewrite (or a different author).
This is not always possible when working with a freelancer.
If a freelancer fails to create quality posts, then subsequent work is likely to be of low quality as well. In these cases, this usually means that a client will have to start the search process over again, sifting through a long list of SEO content writers and hoping that the next one turns out better.
The company model helps to encourage quality work from its writers, which in turn helps the client who is ordering the content in the first place.
The company framework also gives the client an advantage in case a particular writer goes on break or decides to switch careers.
The content company will retain your previous information. This includes information about your company, your ideal SEO strategy, what pages are performing best, and any other personal preferences you might have (such as whether you prefer a more conversational tone in your blog, or something more formal).
If a freelancer closes up shop, all of this information disappears as well, and you have to start the process from scratch with a new writer.
With a company, even if one writer decides to go in a new direction, the framework remains in place.
#3 – A Focus on the Big Picture
Content companies thrive on long-term relationships with clients. Because of this, they are almost always geared toward making sure that the customer remains happy with the quality of their work.
If all you need are one or two posts at the last minute, it can be a little easier getting a freelancer. The hiring process is often simpler, and they can do a short-term job for very little.
But if you are serious about boosting your company’s online profile, you probably already know that your blog will need more than just a couple of posts.
The best results come as the result of a savvy SEO strategy, and the cumulative effect of multiple posts over a stretch of time. For real results, the resources of a company will put you ahead of the competition for good.
The SteadyContent Approach
When you order blogs from SteadyContent, you gain access to a roster of over 500 individual writers, putting a wide range of expertise and flexibility at your fingertips. Our team includes our staff, SEO specialists, and editors, all working to make sure that each of your posts is maximally effective.
What to Expect From Our SEO Content Writers
All of our writers are screened for quality. We only accept the top 5% of writers who apply, and we maintain strict standards for our writers during their time with us.
Whether you’re looking to boost your web traffic, increase your conversion rates, or simply want to get some of your time back, our content can help. Get in touch with us today, and see the difference SteadyContent can make for you!