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12 Quick Content Writing Tips From An SEO Content Writer

12 Quick Content Writing Tips From An SEO Content Writer

Have you decided to get serious about writing your company’s blog content, but you don’t know where to start? Maybe you’ve decided against outsourcing the job to a freelance SEO content writer. Or maybe you already tried that, and it didn’t work out so well.

Whatever the case, if you’re looking to write your own posts, we’ve got you covered. Here are a few tips and tools of the trade, courtesy of our own SteadyContent writers.

Part One: The Big Picture

First of all, let’s take a step back and look at the blog as part of a larger picture: the customer experience.

When someone comes to your website for the first time, they’re going to be scrutinizing everything — looking at your design, the quality of information, and the ease of use.

When new visitors arrive on your site, they usually generate a fairly accurate picture of how professional your operation actually is. If something is wrong, they’ll know it.

They may not be able to articulate why, exactly. And they might not be able to do a better job themselves, either. But if the website that houses the blog is poorly designed, or if the blog itself is dull or full of errors, it’s going to become a stumbling block in your quest to convert “visitors” to “customers.”

So what we need to do is start from the ground up, thinking about the customer experience every step of the way.

Have a Strategy

Know what you want your customer to do. Do you want them to sign up for a subscription or membership? Buy a product that you’ll ship to them? Visit a physical location somewhere?

When you know exactly what you want the typical “ideal interaction” to look like, you can start designing content that appeals to your ideal customer.

Know Your Tone and Keep It Consistent

Depending on your industry, the feel of your blog is going to change a little bit. For instance, if you run a business that specializes in baking supplies, you’re going to want a blog full of baking tips. The post might talk about cakes, cupcakes, recipes for the perfect lemon bar… but it’s also likely that the tone of your blog will be fun, and maybe a little humorous and carefree.

Meanwhile, if you run an outdoor supply company that specializes in survival gear, your customers are going to expect a slightly more serious tone. It doesn’t mean you can’t have fun with it, but because you’re dealing with different subject material, the overall feel of the blog will probably focus more on the practical side of things.

So decide what sort of emotional tone you want to strike. Then once you’ve done that, keep it consistent.

Come Up With Topics Ahead of Time

Coming up with a new blog topic every week (or multiple times a week, even!) can be a lot of work. One of the best ideas is to write out a list of potential topics ahead of time.

Usually, it’s a good idea to write more than you need. If you want a post a week for an entire year, you’re going to need 52 topics, so it’s actually better to come up with 60-70 in case some of them are too similar, or become irrelevant as your business changes.

It seems like a lot of work upfront, but it will save you time to do it this way.

One thing to keep in mind: you’re also going to be integrating this process with your SEO and keyword research. So doing this at the same time will give you a chance to see the whole blog laid out well in advance.

Vary Titles, Keywords, and Topics

We’ll get to the actual SEO research in a second, but the other thing to consider is this: your blog is a two-way street. It exists to do two things. You’re giving something to potential customers (free information that can help them answer questions), and you’re also giving something to yourself (traffic to your site.)

As a result, you’re going to want to vary your titles and your topics in order to solve a wide range of potential questions. Don’t use the same keywords for every post, and don’t just talk about one part of your business. Give customers variety as well as depth.

Part Two: Search Engine Optimization Research

This is a little more daunting, and there are a lot of SEO tools out there. There’s not necessarily a “right” or “wrong” answer here. Some of this is subjective, and even experts will argue over what’s best. It’s more about finding the tools that work for you, and that you feel comfortable using.

Every SEO content writer is looking to drive traffic to a specific site through the use of keywords and key phrases. This is how search engines discover and index a site, which means it’s also how customers find the site.

Keywords Everywhere

To begin with, one of our favorites is a Google Chrome extension called Keywords Everywhere. This is an add-on that you can look up and get for free, and whenever you go to Google (and many other sites as well) it shows which searches are also being performed that are similar.

Why does this matter?

If you have a company that specializes in home repairs, you may decide to create an article using keywords surrounding the phrase “home repair contractors.” But you may not realize that half your customers are conducting searches with the word “repairman” instead of “contractors.”

If you add Keywords Everywhere, you get a peek under the hood, and that allows you to customize your content. Then you can match with the searches actually being performed.

Keyword Research

You’re going to want to find a Keyword Research Tool. There are quite a few of these out there as well, but some include Soovle, Keyword Keg, TheHoth, SEOBook’s Keyword Tool, and many others.

The important thing here is less about which tool you use, and about how you use it. You’re going to want to keep in mind your region (USA? Canada?) as well as the individual search engines your customers use (is this the sort of thing someone will look for on Amazon as well as Google?)

With some of these tools, you also start to get a picture of which keywords are oversaturated, and thus less effective. Some of the keywords will see a high degree of revenue generation per search, while others will see barely any.

Look for high volume keywords that are also low difficulty, whenever possible. In addition, think about which keywords are perfect for your site, and weave those into your content as well.

Part Three: The Posts

Now that you’ve got some topics, and have isolated a few dozen ideal keywords, it’s time to get down to writing.

Solve a Problem

Pretty much every person who comes to your site is doing so because they have some sort of problem they need solved. A leaky roof, birthday party ideas for their child, tips on how to exercise more efficiently.

Knowing what problem (or problems) your customers will want to solve is absolutely the best place to start. If you make sure your posts to this, you’ll get traffic.

Be Direct and Clear

Write clearly and concisely. If readers want a huge amount of information, they’ll buy a book. Most don’t want to have to sift through a lot of excess material to get to the point.

Have Something to Say

In addition to figuring out their problem, you also want to provide your customers with some solutions (and maybe gently nudge them in the direction of your services or products page).

In short, quality content means providing something of value. When you approach every post by asking this question, you ensure that every post has a purpose.

Part Four: When to Look for Outside Help

Having said all that, there are times with the costs of self-production outweigh the benefits. Usually, this refers to the sheer amount of time needed to do all the research and writing.

Are you truly up for the hours of work it is going to take in order to make the blog viable?

Maybe the answer is yes. But just in case, here’s when you need to bring in some reinforcements.

You’re Spending All Your Time on It

The blog is not the only thing in your business. It’s a tool for connecting with customers. If you’re spending more time connecting with your blog than with those customers… it might be time to get an SEO content writer.

You’re Not Seeing the Results You Want

Perhaps, in spite of doing the research and writing, you’re just not seeing the traffic boost that you’d hoped. Sometimes a fresh set of eyes and an expert team can help.

You Just Don’t Like Doing It

And lastly, it’s sometimes good to know if it’s just not something you enjoy. Writing isn’t for everyone, and although some people really love it, others really don’t.

Running a business occasionally means doing some things you don’t always love doing. But if the blog is dead in the water, or if it feels like it’s become a millstone around your neck, then it’s time to get some help.

The SteadyContent Alternative: Hiring an Experienced SEO Content Writer

When you look to SteadyContent, you are looking at a well-oiled machine: a team of over 500 writers, ready to take all the research and writing off your hands.

All you need to do is give some initial information about how you see the blog. Maybe you’ll share some ideas about what topics to include, or what your aims might be. After that, the hard work goes elsewhere, and posts appear regularly and punctually.

You will find you have a lot more time to get other things done. And your customers will get drawn to your site with quality posts—content they love; content you can count on; content people engage with.

Talk to us today about our introductory offers. With SteadyContent, getting an amazing blog doesn’t mean you have to become an SEO content writer yourself.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.